A data profile of the people who buy, follow and care about WWWQ in United States — modelled from more than twelve digital signal sources. WWWQ has an estimated audience of 5,853,673 people in United States.
The average WWWQ fan in United States is 37.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Atlanta Braves, Weather forecasting, Pinterest, with strongest over-indexing on Atlanta Braves (10.74× the country average).
Demographically, the WWWQ audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical WWWQ fan in United States is more female, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Atlanta Braves.
The key figures that characterise the WWWQ profile in United States.
80.3% are female, 19.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 37.1 |
| Estimated audience size | 5,853,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 10% |
Where the WWWQ audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~200K | 2.45× | |
| 02 | Mississippi | ~70K | 1.49× | |
| 03 | California | ~800K | 1.27× | |
| 04 | South Dakota | ~20K | 1.26× | |
| 05 | New York | ~400K | 1.21× | |
| 06 | Alabama | ~100K | 1.20× | |
| 07 | Georgia | ~200K | 1.19× | |
| 08 | South Carolina | ~100K | 1.19× | |
| 09 | Tennessee | ~100K | 1.16× | |
| 10 | Kentucky | ~90K | 1.15× | |
| 11 | Florida | ~500K | 1.13× | |
| 12 | New Jersey | ~200K | 1.13× | |
| 13 | Virginia | ~200K | 1.09× | |
| 14 | North Carolina | ~200K | 1.08× | |
| 15 | West Virginia | ~30K | 1.08× | |
| 16 | Connecticut | ~60K | 1.07× | |
| 17 | Arkansas | ~50K | 1.06× | |
| 18 | Pennsylvania | ~200K | 1.05× | |
| 19 | Ohio | ~200K | 1.04× | |
| 20 | Indiana | ~100K | 1.04× | |
| 21 | Missouri | ~100K | 1.04× | |
| 22 | Iowa | ~50K | 1.04× | |
| 23 | Maryland | ~100K | 1.03× | |
| 24 | Wyoming | ~9K | 1.03× | |
| 25 | Illinois | ~200K | 1.02× | |
| 26 | Washington, District of Columbia | ~20K | 1.00× | |
| 27 | Delaware | ~20K | 1.00× | |
| 28 | Oklahoma | ~70K | 0.99× | |
| 29 | Wisconsin | ~90K | 0.97× | |
| 30 | Kansas | ~50K | 0.97× | |
| 31 | Massachusetts | ~100K | 0.96× | |
| 32 | Texas | ~500K | 0.95× | |
| 33 | Minnesota | ~80K | 0.91× | |
| 34 | Nevada | ~50K | 0.91× | |
| 35 | Michigan | ~100K | 0.90× | |
| 36 | Maine | ~20K | 0.88× | |
| 37 | North Dakota | ~10K | 0.88× | |
| 38 | Arizona | ~100K | 0.85× | |
| 39 | Nebraska | ~30K | 0.85× | |
| 40 | Rhode Island | ~20K | 0.85× | |
| 41 | Washington | ~100K | 0.83× | |
| 42 | New Mexico | ~20K | 0.82× | |
| 43 | New Hampshire | ~20K | 0.80× | |
| 44 | Oregon | ~50K | 0.78× | |
| 45 | Idaho | ~20K | 0.77× | |
| 46 | Colorado | ~70K | 0.75× | |
| 47 | Montana | ~10K | 0.74× | |
| 48 | Alaska | ~9K | 0.72× | |
| 49 | Hawaii | ~20K | 0.69× | |
| 50 | Utah | ~40K | 0.66× |
The strongest cross-interests of the WWWQ audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlanta United FC | Sports | 22.30× | ||
| 02 | Atlanta Braves | Sports | 10.74× | ||
| 03 | Weather forecasting | Home & Garden | 5.57× | ||
| 04 | QVC | Movies & TV | 5.00× | ||
| 05 | Atlanta Falcons | Sports | 4.86× | ||
| 06 | FedEx | Business & Career | 3.31× | ||
| 07 | Discount stores | Shopping | 3.17× | ||
| 08 | Mortgage loans | Business & Career | 3.00× | ||
| 09 | Shopping malls | Shopping | 2.82× | ||
| 10 | Internet & Social Media | 2.46× | |||
| 11 | Subway | Food & Beverages | 2.30× | ||
| 12 | TMZ | Internet & Social Media | 2.19× | ||
| 13 | TV talkshows | Movies & TV | 2.17× | ||
| 14 | Pizza Hut | Food & Beverages | 2.11× | ||
| 15 | McDonald's | Food & Beverages | 2.07× | ||
| 16 | Airbnb | Travel & Leisure | 2.05× | ||
| 17 | Furniture | Home & Garden | 1.86× | ||
| 18 | Starbucks | Food & Beverages | 1.81× | ||
| 19 | Barbecue | Food & Beverages | 1.74× | ||
| 20 | Country music | Music & Radio | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.06× | |
| Patriotism | CONSERVATISM | 1.87× | |
| Family Orientation | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.87× |
WWWQ has an estimated audience of 5,853,673 people in United States, concentrated in California and Texas.
80.3% of WWWQ fans are female, 19.7% are male, with an average age of 37.1 years.
WWWQ fans show strongest brand affinity for Atlanta Braves (10.74×), Weather forecasting (5.57×), and Pinterest (2.46×) over the country average.
WWWQ fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond WWWQ itself, the audience over-indexes on Weather forecasting (5.57×), Pinterest (2.46×), Mortgage loans (3×), and QVC (5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for WWWQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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