Atlanta United FC Audience in United States

Atlanta United FC logo

Atlanta United FC has an estimated audience of 578,189 people in United States. 26.8% are female, 73.2% are male, average age 36.0. Top regions: Georgia, Florida, California. Top brand affinities: Los Angeles FC, Brighton & Hove Albion F.C., Toronto FC, Ligue 1, Minnesota United FC.

The average Atlanta United FC fan in United States is 36.0 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, California. Top brand affinities include Los Angeles FC, Brighton & Hove Albion F.C., Toronto FC, with strongest over-indexing on Los Angeles FC (66.11× the country average). Demographically, the Atlanta United FC audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Atlanta United FC fans

Demographic split for Atlanta United FC audience in United States
MetricValue
Female26.8%
Male73.2%
Average age36.0
Estimated audience size578,189

Audience persona

The typical Atlanta United FC fan in United States is more male, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Los Angeles FC.

Top regions in United States

Top regions ranked by reach for Atlanta United FC in United States
RegionReachAffinity
Georgia267,18615×
Florida68,7561.76×
California52,9780.83×
Texas34,3820.69×
New York31,5950.98×
North Carolina23,7171.36×
Ohio17,4350.98×
New Jersey17,1761.17×
Virginia16,3551.16×
Illinois15,6990.82×
Tennessee15,2461.31×
Pennsylvania13,9870.72×
Maryland13,7621.38×
South Carolina12,2501.41×
Massachusetts10,8330.95×
Alabama9,9571.23×
Washington8,2510.71×
Indiana7,4530.71×
Arizona6,3800.54×
Colorado5,7030.63×
Kentucky5,6560.78×
Michigan5,5910.37×
Missouri4,9030.53×
Utah4,5110.87×
Louisiana4,4880.6×
Nevada4,1400.74×
Minnesota4,0900.49×
Washington, District of Columbia4,0132.31×
Connecticut3,8170.66×
Oregon3,8020.57×
Wisconsin2,9010.33×
Oklahoma2,7830.43×
Kansas2,6890.59×
Mississippi2,4200.51×
Iowa2,3360.49×
Arkansas1,9040.4×
Nebraska1,8270.63×
Rhode Island1,5290.83×
Delaware1,3420.84×
New Mexico1,2520.43×
New Hampshire8940.39×
Idaho7910.27×
Maine6510.31×
West Virginia6470.24×
Hawaii6210.25×
Vermont4320.43×
South Dakota4250.32×
North Dakota3820.32×
Montana3640.23×
Alaska2690.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlanta United FC audience
BrandAffinityCategory
Los Angeles FC66.11×Sports
Brighton & Hove Albion F.C.148.13×Sports
Toronto FC120.71×Sports
Ligue 142.71×Sports
Minnesota United FC74.25×Sports
WWWQ22.3×Music & Radio
Portland Timbers54.48×Sports
FIFA World Cup5.94×Sports
San Jose Earthquakes49.4×Sports
D.C. United50.93×Sports
Atlanta metropolitan area13.61×Travel & Leisure
Atlanta Braves10×Sports
Sporting Kansas City42.91×Sports
Colorado Rapids49.06×Sports
Philadelphia Union34.72×Sports
Matt Ryan36.47×Sports
Seattle Sounders FC30.25×Sports
Real Salt Lake39.29×Sports
UEFA Champions League6.52×Sports
Manchester United F.C.6.45×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlanta United FC audience
TraitClusterScore
Early Adopter MentalityPOWER1.51
LGBTQ+ IdentityOPEN1.49
Risk AppetiteTHRILL1.48
Sports ActivityPOWER1.24
SustainabilityBALANCE1.22
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Atlanta United FC
CountryShare
United States43.0%
Mexico5.8%
Brazil4.7%

See Atlanta United FC audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Atlanta United FC have in United States?

Atlanta United FC has an estimated audience of 578,189 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Atlanta United FC fans?

26.8% of Atlanta United FC fans are female, 73.2% are male, with an average age of 36.0 years.

Which brands do Atlanta United FC fans like most?

Atlanta United FC fans show strongest brand affinity for Los Angeles FC (66.11×), Brighton & Hove Albion F.C. (148.13×), and Toronto FC (120.71×) over the country average.

Where do Atlanta United FC fans live in United States?

Atlanta United FC fans in United States are most concentrated in Georgia (reach 267,186), Florida (reach 68,756), and California (reach 52,978). These three regions account for the largest share of the active audience.

What other brands do Atlanta United FC fans also like?

Beyond Atlanta United FC itself, the audience over-indexes on Brighton & Hove Albion F.C. (148.13×), Toronto FC (120.71×), Ligue 1 (42.71×), and Minnesota United FC (74.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta United FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.