Rascasse Audience Intelligence

Atlanta United FC Audience in United States

A data profile of the people who buy, follow and care about Atlanta United FC in United States — modelled from more than twelve digital signal sources. Atlanta United FC has an estimated audience of 566,888 people in United States.

#299among Soccer in United States#535among Team in United States#3270in Sports

The average Atlanta United FC fan in United States is 36.0 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include Los Angeles FC, Brighton & Hove Albion F.C., FIFA World Cup 2026, with strongest over-indexing on Los Angeles FC (66.11× the country average).

Demographically, the Atlanta United FC audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlanta United FC fan in United States is more male, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Los Angeles FC.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlanta United FC profile in United States.

Audience size
567K
in United States
Gender
26.8%♀
73.2% male
Age
36.0
average years
Country rank
#34011
Team in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlanta United FC fans

26.8% are female, 73.2% are male, average age 36.0.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Atlanta United FC audience in United States
MetricValue
Female26.8%
Male73.2%
Average age36.0
Estimated audience size566,888
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Atlanta United FC audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4918%
50+12%
Fig. 04

Worldwide distribution

42.5%

of the worldwide Atlanta United FC audience comes from United States.

Worldwide audience distribution share by country for Atlanta United FC
CountryShare
United States42.5%
Mexico6.1%
Indonesia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlanta United FC audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlanta United FC fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K14.44×
02Washington, District of Columbia~3K1.95×
03Florida~70K1.74×
04Tennessee~20K1.36×
05South Carolina~10K1.34×
06North Carolina~20K1.32×
07Maryland~10K1.29×
08Alabama~10K1.29×
09New Jersey~20K1.12×
10Virginia~20K1.08×
11Ohio~20K1.01×
12Massachusetts~10K1.00×
13Delaware~2K0.96×
14New York~30K0.95×
15Rhode Island~2K0.91×
16California~60K0.90×
17Illinois~20K0.89×
18Kentucky~6K0.85×
19Nevada~5K0.85×
20Utah~4K0.85×
21Alaska~1K0.85×
22Vermont<1K0.83×
23North Dakota<1K0.82×
24South Dakota~1K0.81×
25Montana~1K0.79×
26Indiana~8K0.77×
27Nebraska~2K0.76×
28Washington~9K0.75×
29Connecticut~4K0.75×
30Colorado~7K0.73×
31Oregon~5K0.73×
32Mississippi~3K0.73×
33West Virginia~2K0.73×
34Hawaii~2K0.73×
35Kansas~3K0.72×
36New Hampshire~2K0.72×
37Maine~2K0.72×
38Pennsylvania~10K0.71×
39Texas~30K0.70×
40Idaho~2K0.70×
41Louisiana~5K0.69×
42New Mexico~2K0.68×
43Iowa~3K0.67×
44Arkansas~3K0.65×
45Arizona~8K0.64×
46Missouri~6K0.60×
47Oklahoma~4K0.60×
48Minnesota~5K0.59×
49Wisconsin~4K0.52×
50Michigan~7K0.47×
Fig. 06

Affinity by region

Affinity by region — Atlanta United FC, United States
0.47×1.00×14.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlanta United FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlanta United FC audience
#·InterestCategoryAffinity×
01Brighton & Hove Albion F.C.Sports148.13×
02Toronto FCSports120.71×
03Minnesota United FCSports74.25×
04Los Angeles FCSports66.11×
05Portland TimbersSports54.48×
06D.C. UnitedSports50.93×
07San Jose EarthquakesSports49.40×
08Colorado RapidsSports49.06×
09Sporting Kansas CitySports42.91×
10Ligue 1Sports42.71×
11EndrickSports36.62×
12Matt RyanSports36.47×
13DanteSports35.98×
14Philadelphia UnionSports34.72×
15WWWQMusic & Radio22.30×
16Atlanta metropolitan areaTravel & Leisure13.61×
17National Women's Soccer LeagueSports12.89×
18Atlanta BravesSports10.00×
19FIFA World CupSports5.94×
20FIFA World Cup 2026Sports5.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlanta United FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlanta United FC audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.35×
Risk AppetiteTHRILL1.32×
Sports ActivityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlanta United FC audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
CreativityOPEN0.82×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlanta United FC have in United States?

Atlanta United FC has an estimated audience of 566,888 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Atlanta United FC fans?

26.8% of Atlanta United FC fans are female, 73.2% are male, with an average age of 36.0 years.

03

Which brands do Atlanta United FC fans like most?

Atlanta United FC fans show strongest brand affinity for Los Angeles FC (66.11×), Brighton & Hove Albion F.C. (148.13×), and FIFA World Cup 2026 (5.85×) over the country average.

04

Where do Atlanta United FC fans live in United States?

Atlanta United FC fans in United States are most concentrated in Georgia (reach ~300K), Florida (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Atlanta United FC fans also like?

Beyond Atlanta United FC itself, the audience over-indexes on Brighton & Hove Albion F.C. (148.13×), FIFA World Cup 2026 (5.85×), Toronto FC (120.71×), and Ligue 1 (42.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Atlanta United FC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta United FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →