KSL (radio) Audience in United States

KSL (radio) logo

KSL (radio) has an estimated audience of 2,388,642 people in United States. 57.5% are female, 42.5% are male, average age 37.9. Top regions: Utah, Idaho, California. Top brand affinities: Regional styles of Mexican music, Goose (band), Elsword, Zoo Tycoon (series), Historic site.

The average KSL (radio) fan in United States is 37.9 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, Idaho, California. Top brand affinities include Regional styles of Mexican music, Goose (band), Elsword, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the KSL (radio) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of KSL (radio) fans

Demographic split for KSL (radio) audience in United States
MetricValue
Female57.5%
Male42.5%
Average age37.9
Estimated audience size2,388,642

Audience persona

The typical KSL (radio) fan in United States is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for KSL (radio) in United States
RegionReachAffinity
Utah893,08341.75×
Idaho30,5822.55×
California22,0870.08×
Colorado15,0260.4×
Arizona11,5600.24×
Nevada11,1940.48×
Wyoming9,8922.79×
Texas8,7850.04×
Washington5,3020.11×
Florida4,5190.03×
Montana4,2660.64×
Oregon4,0050.15×
Ohio3,7170.05×
New York3,0720.02×
Georgia2,7260.04×
Virginia2,2750.04×
New Mexico2,1430.18×
Illinois1,9960.03×
North Carolina1,8420.03×
Oklahoma1,6850.06×
Hawaii1,6470.16×
Tennessee1,5840.03×
Missouri1,5300.04×
South Carolina1,3640.04×
Indiana1,3490.03×
Pennsylvania1,1280.01×
Alaska1,0600.21×
Nebraska1,0290.09×
Michigan9010.01×
Minnesota8900.03×
Kansas8200.04×
Arkansas7870.04×
Massachusetts7350.02×
Wisconsin6900.02×
Alabama6730.02×
Maryland6680.02×
Louisiana5990.02×
Iowa5970.03×
South Dakota5940.11×
Kentucky5820.02×
New Jersey5790.01×
Mississippi5140.03×
North Dakota4430.09×
Washington, District of Columbia3630.05×
Connecticut3500.01×
Maine2680.03×
New Hampshire2290.02×
Vermont1350.03×
West Virginia1130.01×
Rhode Island930.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KSL (radio) audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Goose (band)20×Pets & Animals
Elsword20×Games
Zoo Tycoon (series)20×Games
Historic site3.1×Arts & Culture
Governor of Michigan5.3×Politics & Society
Fairy godmother5.19×Literature
Vocal harmony2.7×Music & Radio
Goop3×Internet & Social Media
JDSU1.59×Business & Career
Kendra Scott1.53×Fashion & Accessoires
Hibachi3.85×Food & Beverages
Cherish (group)5.32×Music & Radio
Hipster4.56×Politics & Society
headspace4.39×Health
Wikia1.56×Internet & Social Media
Grinch1.84×Movies & TV
Wok2.96×Food & Beverages
Pro-Ject1.84×Music & Radio
Home staging2.29×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KSL (radio) audience
TraitClusterScore
IndulgenceJOY1.35
Quality AwarenessPREMIUM1.33
Urban LifestyleOPEN1.27
Early Adopter MentalityPOWER1.24
Need for SecurityCONSERVATISM1.21
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for KSL (radio)
CountryShare
United States86.3%
Malaysia2.4%
Japan1.9%

See KSL (radio) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does KSL (radio) have in United States?

KSL (radio) has an estimated audience of 2,388,642 people in United States, concentrated in Utah and Idaho.

What is the gender split and age of KSL (radio) fans?

57.5% of KSL (radio) fans are female, 42.5% are male, with an average age of 37.9 years.

Which brands do KSL (radio) fans like most?

KSL (radio) fans show strongest brand affinity for Regional styles of Mexican music (20×), Goose (band) (20×), and Elsword (20×) over the country average.

Where do KSL (radio) fans live in United States?

KSL (radio) fans in United States are most concentrated in Utah (reach 893,083), Idaho (reach 30,582), and California (reach 22,087). These three regions account for the largest share of the active audience.

What other brands do KSL (radio) fans also like?

Beyond KSL (radio) itself, the audience over-indexes on Goose (band) (20×), Elsword (20×), Zoo Tycoon (series) (20×), and Historic site (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KSL (radio). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.