Rascasse Audience Intelligence

KSL (radio) Audience in United States

A data profile of the people who buy, follow and care about KSL (radio) in United States — modelled from more than twelve digital signal sources. KSL (radio) has an estimated audience of 2,342,209 people in United States.

#6among Radio Station in United States#1352in Music & Radio

The average KSL (radio) fan in United States is 37.9 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, Idaho, California.

Top brand affinities include Utah Jazz, Real Salt Lake, Sustainable energy, with strongest over-indexing on Utah Jazz (17.64× the country average).

Demographically, the KSL (radio) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KSL (radio) fan in United States is more female, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Utah Jazz.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KSL (radio) profile in United States.

Audience size
2.3M
in United States
Gender
57.5%♀
42.5% male
Age
37.9
average years
Country rank
#12546
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KSL (radio) fans

57.5% are female, 42.5% are male, average age 37.9.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for KSL (radio) audience in United States
MetricValue
Female57.5%
Male42.5%
Average age37.9
Estimated audience size2,342,209
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the KSL (radio) audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3922%
40-4919%
50+16%
Fig. 04

Worldwide distribution

86.0%

of the worldwide KSL (radio) audience comes from United States.

Worldwide audience distribution share by country for KSL (radio)
CountryShare
United States86.0%
Malaysia2.4%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KSL (radio) audience in United States is strongest.

Fig. 05

Top regions by affinity

KSL (radio) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~900K41.32×
02Wyoming~10K2.96×
03Idaho~30K2.65×
04Montana~5K0.71×
05Nevada~10K0.51×
06Colorado~10K0.39×
07West Virginia~4K0.36×
08Rhode Island~3K0.36×
09Delaware~2K0.35×
10Vermont~1K0.32×
11Alaska~2K0.30×
12Arizona~10K0.24×
13New Hampshire~2K0.22×
14New Mexico~3K0.21×
15North Dakota<1K0.20×
16Hawaii~2K0.19×
17South Dakota~1K0.19×
18Maine~2K0.18×
19Mississippi~3K0.17×
20Oregon~4K0.15×
21Connecticut~3K0.14×
22Washington~6K0.13×
23Nebraska~2K0.13×
24Louisiana~4K0.12×
25Kentucky~3K0.11×
26Arkansas~2K0.11×
27Iowa~2K0.11×
28Kansas~2K0.11×
29Alabama~3K0.10×
30Oklahoma~3K0.10×
31Wisconsin~3K0.09×
32California~20K0.08×
33New Jersey~5K0.08×
34Maryland~3K0.08×
35South Carolina~3K0.08×
36Minnesota~3K0.08×
37Ohio~5K0.07×
38Michigan~4K0.07×
39Massachusetts~3K0.07×
40Tennessee~3K0.07×
41Indiana~3K0.07×
42Missouri~3K0.07×
43Pennsylvania~5K0.06×
44Virginia~3K0.06×
45Texas~9K0.05×
46Georgia~4K0.05×
47North Carolina~4K0.05×
48Illinois~4K0.05×
49Florida~6K0.04×
50New York~5K0.04×
Fig. 06

Affinity by region

Affinity by region — KSL (radio), United States
0.04×1.00×41.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KSL (radio) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KSL (radio) audience
#·InterestCategoryAffinity×
01Real Salt LakeSports43.17×
02Costa CoffeeFood & Beverages20.00×
03Utah JazzSports17.64×
04Sustainable energyHome & Garden5.25×
05Tabloid (newspaper format)Literature3.92×
06FedExBusiness & Career3.57×
07Renewable energyBusiness & Career3.44×
08Home automationTechnology & Electronics3.44×
09Mortgage loansBusiness & Career3.22×
10Solar energyHome & Garden3.00×
11SubwayFood & Beverages2.67×
12TV game showsMovies & TV2.31×
13Pizza HutFood & Beverages2.07×
14PinterestInternet & Social Media1.95×
15McDonald'sFood & Beverages1.95×
16Domino's PizzaFood & Beverages1.87×
17United States Postal ServiceBusiness & Career1.74×
18AirbnbTravel & Leisure1.69×
19RedditInternet & Social Media1.69×
20BarbecueFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KSL (radio) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KSL (radio) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.95×
Quality AwarenessPREMIUM1.71×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KSL (radio) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.85×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KSL (radio) have in United States?

KSL (radio) has an estimated audience of 2,342,209 people in United States, concentrated in Utah and Idaho.

02

What is the gender split and age of KSL (radio) fans?

57.5% of KSL (radio) fans are female, 42.5% are male, with an average age of 37.9 years.

03

Which brands do KSL (radio) fans like most?

KSL (radio) fans show strongest brand affinity for Utah Jazz (17.64×), Real Salt Lake (43.17×), and Sustainable energy (5.25×) over the country average.

04

Where do KSL (radio) fans live in United States?

KSL (radio) fans in United States are most concentrated in Utah (reach ~900K), Idaho (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do KSL (radio) fans also like?

Beyond KSL (radio) itself, the audience over-indexes on Real Salt Lake (43.17×), Sustainable energy (5.25×), Mortgage loans (3.22×), and FedEx (3.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See KSL (radio) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KSL (radio). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →