Bill Belichick Audience in United States

Bill Belichick has an estimated audience of 8,519,791 people in United States. 19.0% are female, 81.0% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: University of Cambridge, Baker Mayfield, Russell Wilson, Boston Bruins, Aaron Rodgers.

The average Bill Belichick fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include University of Cambridge, Baker Mayfield, Russell Wilson, with strongest over-indexing on University of Cambridge (68.11× the country average). Demographically, the Bill Belichick audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Bill Belichick fans

Demographic split for Bill Belichick audience in United States
MetricValue
Female19.0%
Male81.0%
Average age39.3
Estimated audience size8,519,791

Audience persona

The typical Bill Belichick fan in United States is more male, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for University of Cambridge.

Top regions in United States

Top regions ranked by reach for Bill Belichick in United States
RegionReachAffinity
California673,1970.72×
Texas587,9390.8×
Florida506,2330.88×
North Carolina474,1161.85×
New York425,9030.89×
Massachusetts367,0382.19×
Pennsylvania322,1841.12×
Ohio304,1521.16×
Illinois264,6310.93×
Georgia232,4580.89×
New Jersey225,1971.04×
Michigan212,0300.95×
Virginia211,7161.02×
Arizona176,5041.01×
Tennessee168,8200.99×
Indiana151,8770.98×
Alabama150,9201.27×
South Carolina145,5431.14×
Maryland144,5760.99×
Washington141,7650.83×
Missouri133,0290.97×
Wisconsin121,9650.95×
Colorado118,6670.88×
Minnesota111,7950.92×
Connecticut106,9571.25×
Kentucky104,2490.98×
Louisiana100,3680.91×
Oklahoma75,4410.8×
Oregon70,6560.72×
Iowa69,8340.99×
New Hampshire63,9211.9×
Kansas63,7640.95×
Nevada62,0640.75×
Arkansas56,2180.8×
Utah54,1980.71×
Mississippi53,1710.76×
Rhode Island50,0031.84×
Nebraska45,9541.08×
Maine45,7571.5×
West Virginia39,3780.99×
Idaho30,9220.72×
New Mexico28,2160.66×
Hawaii26,7670.73×
Washington, District of Columbia25,5121×
Delaware18,8910.8×
Montana18,6910.79×
South Dakota16,3830.83×
Vermont15,0921.01×
North Dakota14,6960.84×
Alaska12,4550.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bill Belichick audience
BrandAffinityCategory
University of Cambridge68.11×Business & Career
Baker Mayfield33.77×Sports
Russell Wilson17.24×Sports
Boston Bruins20.81×Sports
Aaron Rodgers8.23×Sports
Dak Prescott14.83×Sports
Tony Romo30.32×Sports
Tom Brady11.55×Sports
Boston Red Sox8.52×Sports
Peyton Manning15.22×Sports
Cam Newton15.85×Sports
Boston College31.17×Business & Career
Eli Manning16.18×Sports
MSN3.32×News
Kia Sportage17.33×Cars & Mobility
Toyota Supra12.04×Cars & Mobility
NESN12.66×Movies & TV
Khabib Nurmagomedov19.44×Sports
San Francisco 49ers5.72×Sports
Colgate University16.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bill Belichick audience
TraitClusterScore
Risk AppetiteTHRILL1.28
TraditionCONSERVATISM1.16
Need for SecurityCONSERVATISM1.16
Career OrientationPOWER1.12
Sports ActivityPOWER1.04
TravellingTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Bill Belichick
CountryShare
United States84.1%
Canada4.4%
Germany1.5%

See Bill Belichick audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Bill Belichick have in United States?

Bill Belichick has an estimated audience of 8,519,791 people in United States, concentrated in California and Texas.

What is the gender split and age of Bill Belichick fans?

19.0% of Bill Belichick fans are female, 81.0% are male, with an average age of 39.3 years.

Which brands do Bill Belichick fans like most?

Bill Belichick fans show strongest brand affinity for University of Cambridge (68.11×), Baker Mayfield (33.77×), and Russell Wilson (17.24×) over the country average.

Where do Bill Belichick fans live in United States?

Bill Belichick fans in United States are most concentrated in California (reach 673,197), Texas (reach 587,939), and Florida (reach 506,233). These three regions account for the largest share of the active audience.

What other brands do Bill Belichick fans also like?

Beyond Bill Belichick itself, the audience over-indexes on Baker Mayfield (33.77×), Russell Wilson (17.24×), Boston Bruins (20.81×), and Aaron Rodgers (8.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Belichick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.