Rascasse Audience Intelligence

Bill Belichick Audience in United States

A data profile of the people who buy, follow and care about Bill Belichick in United States — modelled from more than twelve digital signal sources. Bill Belichick has an estimated audience of 6,135,901 people in United States.

#73among American football in United States#500among Person in United States#475in Sports

The average Bill Belichick fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University of Cambridge, Peyton Manning, Aaron Rodgers, with strongest over-indexing on University of Cambridge (65.35× the country average).

Demographically, the Bill Belichick audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bill Belichick fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for University of Cambridge.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bill Belichick profile in United States.

Audience size
6.1M
in United States
Gender
19.0%♀
81.0% male
Age
39.3
average years
Country rank
#5622
Person in United States
Fig. 01

Search interest · 12-month trend

-86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bill Belichick fans

19.0% are female, 81.0% are male, average age 39.3.

Fig. 02

Gender split

19.0%
Female
81.0%
Male
Demographic split for Bill Belichick audience in United States
MetricValue
Female19.0%
Male81.0%
Average age39.3
Estimated audience size6,135,901
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Bill Belichick audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Bill Belichick audience comes from United States.

Worldwide audience distribution share by country for Bill Belichick
CountryShare
United States80.8%
Canada3.9%
Australia1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bill Belichick audience in United States is strongest.

Fig. 05

Top regions by affinity

Bill Belichick fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K2.28×
02New Hampshire~70K2.14×
03Rhode Island~50K1.96×
04North Carolina~500K1.85×
05Maine~50K1.66×
06Connecticut~100K1.26×
07South Carolina~200K1.24×
08Alabama~100K1.19×
09Vermont~20K1.12×
10Ohio~300K1.09×
11Nebraska~50K1.09×
12Pennsylvania~300K1.06×
13West Virginia~40K1.04×
14Virginia~200K1.01×
15Tennessee~200K1.01×
16Iowa~70K1.01×
17Washington, District of Columbia~30K0.99×
18Maryland~100K0.96×
19Kansas~60K0.96×
20New Jersey~200K0.95×
21Indiana~100K0.95×
22Kentucky~100K0.93×
23Missouri~100K0.91×
24Louisiana~100K0.91×
25Georgia~200K0.90×
26Arizona~200K0.90×
27Colorado~100K0.90×
28Michigan~200K0.89×
29Wisconsin~100K0.89×
30Minnesota~100K0.88×
31Florida~500K0.87×
32South Dakota~20K0.87×
33North Dakota~20K0.87×
34Illinois~200K0.85×
35Arkansas~60K0.85×
36Mississippi~60K0.85×
37Oklahoma~80K0.83×
38Delaware~20K0.83×
39Montana~20K0.82×
40New York~400K0.81×
41Washington~100K0.76×
42Idaho~30K0.76×
43Texas~600K0.75×
44Nevada~60K0.72×
45Utah~50K0.72×
46Hawaii~30K0.71×
47Oregon~70K0.70×
48Alaska~10K0.70×
49New Mexico~30K0.68×
50California~600K0.65×
Fig. 06

Affinity by region

Affinity by region — Bill Belichick, United States
0.65×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bill Belichick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bill Belichick audience
#·InterestCategoryAffinity×
01University of CambridgeBusiness & Career65.35×
02Boston CollegeBusiness & Career35.46×
03Peyton ManningSports32.29×
04Tony RomoSports27.29×
05Baker MayfieldSports21.24×
06Cam NewtonSports17.07×
07Boston BruinsSports16.99×
08Dak PrescottSports15.81×
09Rob GronkowskiSports15.64×
10Eli ManningSports15.33×
11Colgate UniversityBusiness & Career14.84×
12Erin AndrewsSports14.71×
13Russell WilsonSports14.40×
14Aaron RodgersSports13.45×
15NESNMovies & TV12.14×
16Tom BradySports9.50×
17San Francisco 49ersSports6.07×
18Giannis AntetokounmpoSports5.75×
19Super BowlSports4.29×
20NFLSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bill Belichick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bill Belichick audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Career OrientationPOWER1.44×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bill Belichick audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Design AffinityPREMIUM0.62×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bill Belichick have in United States?

Bill Belichick has an estimated audience of 6,135,901 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bill Belichick fans?

19.0% of Bill Belichick fans are female, 81.0% are male, with an average age of 39.3 years.

03

Which brands do Bill Belichick fans like most?

Bill Belichick fans show strongest brand affinity for University of Cambridge (65.35×), Peyton Manning (32.29×), and Aaron Rodgers (13.45×) over the country average.

04

Where do Bill Belichick fans live in United States?

Bill Belichick fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bill Belichick fans also like?

Beyond Bill Belichick itself, the audience over-indexes on Peyton Manning (32.29×), Aaron Rodgers (13.45×), Baker Mayfield (21.24×), and Boston Bruins (16.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Bill Belichick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Belichick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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