Rascasse Audience Intelligence

Deadspin Audience in United States

A data profile of the people who buy, follow and care about Deadspin in United States — modelled from more than twelve digital signal sources. Deadspin has an estimated audience of 1,098,123 people in United States.

#684among Website / Newspaper / Magazine in United States#2048in Sports

The average Deadspin fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include StubHub, Capgemini, The Championships, Wimbledon, with strongest over-indexing on StubHub (27.6× the country average).

Demographically, the Deadspin audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deadspin fan in United States is more male, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for StubHub.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deadspin profile in United States.

Audience size
1.1M
in United States
Gender
21.7%♀
78.3% male
Age
41.2
average years
Country rank
#22212
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Deadspin

21.7% are female, 78.3% are male, average age 41.2.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Deadspin audience in United States
MetricValue
Female21.7%
Male78.3%
Average age41.2
Estimated audience size1,098,123
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Deadspin audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4922%
50+23%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Deadspin audience comes from United States.

Worldwide audience distribution share by country for Deadspin
CountryShare
United States91.5%
Canada3.8%
Australia1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deadspin audience in United States is strongest.

Fig. 05

Top regions by affinity

Deadspin fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K2.72×
02Nebraska~10K1.82×
03Illinois~70K1.79×
04Arizona~40K1.72×
05Minnesota~30K1.58×
06Wisconsin~30K1.55×
07Washington, District of Columbia~5K1.43×
08Missouri~20K1.29×
09Montana~4K1.27×
10Oregon~20K1.26×
11Iowa~10K1.26×
12Vermont~2K1.26×
13New Jersey~30K1.22×
14Maryland~20K1.21×
15Connecticut~10K1.20×
16Colorado~20K1.13×
17Massachusetts~20K1.10×
18New York~70K1.09×
19Pennsylvania~40K1.05×
20Ohio~40K1.04×
21Alabama~20K1.02×
22Kansas~9K1.02×
23New Mexico~6K1.02×
24Arkansas~9K1.01×
25Alaska~2K1.01×
26Virginia~30K0.96×
27Oklahoma~10K0.96×
28California~100K0.95×
29New Hampshire~4K0.94×
30Rhode Island~3K0.93×
31North Dakota~2K0.91×
32South Dakota~2K0.87×
33Michigan~20K0.86×
34Delaware~3K0.85×
35West Virginia~4K0.84×
36South Carolina~10K0.83×
37Kentucky~10K0.83×
38Tennessee~20K0.82×
39Hawaii~4K0.81×
40North Carolina~30K0.80×
41Washington~20K0.79×
42Indiana~20K0.78×
43Idaho~4K0.78×
44Mississippi~7K0.76×
45Nevada~8K0.74×
46Georgia~20K0.73×
47Utah~7K0.71×
48Florida~50K0.66×
49Louisiana~9K0.66×
50Texas~60K0.59×
Fig. 06

Affinity by region

Affinity by region — Deadspin, United States
0.59×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deadspin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deadspin audience
#·InterestCategoryAffinity×
01CapgeminiBusiness & Career102.65×
02InfosysTechnology & Electronics54.98×
03StubHubTravel & Leisure27.60×
04Steffi GrafSports20.00×
05Erin AndrewsSports17.02×
06The Championships, WimbledonSports16.32×
07Ed HarrisMovies & TV9.80×
08Giannis AntetokounmpoSports8.65×
09Emmy RossumMovies & TV8.02×
10Bill MurrayMovies & TV6.47×
11Fox SportsMovies & TV5.62×
12Broadcasting of sports eventsMovies & TV5.04×
13Aaron RodgersSports3.81×
14Outback SteakhouseFood & Beverages3.67×
15PhilanthropyArts & Culture3.29×
16InnovationBusiness & Career2.97×
17MSNNews2.77×
18CBS SportsMovies & TV2.67×
19FIFA World CupSports2.19×
20Planet FitnessSports1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deadspin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deadspin audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.67×
Convenience OrientationPREMIUM1.55×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deadspin audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
ExtroversionTHRILL0.70×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deadspin have in United States?

Deadspin has an estimated audience of 1,098,123 people in United States, concentrated in California and New York.

02

What is the gender split and age of Deadspin fans?

21.7% of Deadspin fans are female, 78.3% are male, with an average age of 41.2 years.

03

Which brands do Deadspin fans like most?

Deadspin fans show strongest brand affinity for StubHub (27.6×), Capgemini (102.65×), and The Championships, Wimbledon (16.32×) over the country average.

04

Where do Deadspin fans live in United States?

Deadspin fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Illinois (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Deadspin fans also like?

Beyond Deadspin itself, the audience over-indexes on Capgemini (102.65×), The Championships, Wimbledon (16.32×), Giannis Antetokounmpo (8.65×), and Infosys (54.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Deadspin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadspin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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