Deadspin Audience in United States
Deadspin has an estimated audience of 1,105,324 people in United States. 21.7% are female, 78.3% are male, average age 41.2. Top regions: California, New York, Illinois. Top brand affinities: Capgemini, Infosys, StubHub, MSN, Planet Fitness.
The average Deadspin fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Capgemini, Infosys, StubHub, with strongest over-indexing on Capgemini (165.09× the country average). Demographically, the Deadspin audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Deadspin fans
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 41.2 |
| Estimated audience size | 1,105,324 |
Audience persona
The typical Deadspin fan in United States is more male, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Capgemini.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 126,815 | 1.04× |
| New York | 73,527 | 1.19× |
| Illinois | 68,168 | 1.85× |
| Texas | 58,671 | 0.62× |
| Florida | 49,737 | 0.66× |
| Arizona | 46,492 | 2.06× |
| Pennsylvania | 41,733 | 1.12× |
| Ohio | 36,953 | 1.09× |
| New Jersey | 35,235 | 1.25× |
| North Carolina | 27,246 | 0.82× |
| Michigan | 26,684 | 0.92× |
| Massachusetts | 26,658 | 1.22× |
| Wisconsin | 26,268 | 1.58× |
| Virginia | 26,146 | 0.97× |
| Maryland | 25,514 | 1.34× |
| Missouri | 23,936 | 1.34× |
| Minnesota | 23,860 | 1.51× |
| Georgia | 23,839 | 0.7× |
| Colorado | 21,061 | 1.21× |
| Alabama | 17,965 | 1.16× |
| Oregon | 17,870 | 1.41× |
| Washington | 17,631 | 0.8× |
| Tennessee | 17,546 | 0.79× |
| Connecticut | 14,229 | 1.28× |
| Indiana | 13,400 | 0.66× |
| Nebraska | 12,898 | 2.33× |
| Oklahoma | 11,668 | 0.95× |
| Kentucky | 10,682 | 0.77× |
| South Carolina | 9,597 | 0.58× |
| Iowa | 9,440 | 1.04× |
| Kansas | 9,229 | 1.06× |
| Nevada | 7,168 | 0.67× |
| Louisiana | 5,971 | 0.42× |
| New Mexico | 5,795 | 1.05× |
| Washington, District of Columbia | 5,472 | 1.65× |
| Utah | 5,364 | 0.54× |
| Arkansas | 4,786 | 0.53× |
| Maine | 4,459 | 1.13× |
| Montana | 4,037 | 1.32× |
| New Hampshire | 3,559 | 0.82× |
| Vermont | 3,178 | 1.64× |
| Mississippi | 3,045 | 0.33× |
| West Virginia | 3,030 | 0.59× |
| Hawaii | 2,843 | 0.6× |
| Alaska | 2,509 | 1.06× |
| Idaho | 2,500 | 0.45× |
| Rhode Island | 2,308 | 0.66× |
| Delaware | 1,929 | 0.63× |
| North Dakota | 1,455 | 0.64× |
| South Dakota | 1,384 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capgemini | 165.09× | Business & Career |
| Infosys | 87.26× | Technology & Electronics |
| StubHub | 14.09× | Travel & Leisure |
| MSN | 4.73× | News |
| Planet Fitness | 3.96× | Sports |
| Bachelor of Business Administration | 37.43× | Business & Career |
| Joel Embiid | 15.36× | Sports |
| The Championships, Wimbledon | 10.4× | Sports |
| Andre Agassi | 21.84× | Sports |
| Steffi Graf | 20× | Sports |
| Diaper bag | 4.8× | Kids & Family |
| Giannis Antetokounmpo | 7.61× | Sports |
| Emmy Rossum | 9.71× | Movies & TV |
| Livemusic | 3.36× | Music & Radio |
| College basketball | 3.44× | Sports |
| Baker Mayfield | 8.57× | Sports |
| Bass guitar | 3.17× | Music & Radio |
| Deion Sanders | 6.11× | Sports |
| New York Knicks | 4.73× | Sports |
| Erin Andrews | 13.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| Luxury Orientation | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.21 |
| Career Orientation | POWER | 1.14 |
| Risk Appetite | THRILL | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.6% |
| Canada | 3.8% |
| Australia | 1.0% |
See Deadspin audiences in other countries
More Sports audiences in United States
Frequently asked questions
How many fans does Deadspin have in United States?
Deadspin has an estimated audience of 1,105,324 people in United States, concentrated in California and New York.
What is the gender split and age of Deadspin fans?
21.7% of Deadspin fans are female, 78.3% are male, with an average age of 41.2 years.
Which brands do Deadspin fans like most?
Deadspin fans show strongest brand affinity for Capgemini (165.09×), Infosys (87.26×), and StubHub (14.09×) over the country average.
Where do Deadspin fans live in United States?
Deadspin fans in United States are most concentrated in California (reach 126,815), New York (reach 73,527), and Illinois (reach 68,168). These three regions account for the largest share of the active audience.
What other brands do Deadspin fans also like?
Beyond Deadspin itself, the audience over-indexes on Infosys (87.26×), StubHub (14.09×), MSN (4.73×), and Planet Fitness (3.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Deadspin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.