New York Life Insurance Company Audience in United States
New York Life Insurance Company has an estimated audience of 942,463 people in United States. 54.8% are female, 45.2% are male, average age 43.8. Top regions: New York, California, Texas. Top brand affinities: MetLife, Alamo Rent a Car, TransUnion, Autism Awareness, Anjelica Huston.
The average New York Life Insurance Company fan in United States is 43.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include MetLife, Alamo Rent a Car, TransUnion, with strongest over-indexing on MetLife (82.66× the country average). Demographically, the New York Life Insurance Company audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of New York Life Insurance Company fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.8 |
| Estimated audience size | 942,463 |
Audience persona
The typical New York Life Insurance Company fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for MetLife.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 139,254 | 2.64× |
| California | 79,072 | 0.76× |
| Texas | 55,650 | 0.69× |
| Florida | 45,511 | 0.71× |
| New Jersey | 38,511 | 1.61× |
| Illinois | 33,489 | 1.07× |
| Georgia | 32,406 | 1.12× |
| Pennsylvania | 31,731 | 1× |
| North Carolina | 24,740 | 0.87× |
| Massachusetts | 23,588 | 1.27× |
| Ohio | 22,576 | 0.78× |
| South Carolina | 20,056 | 1.41× |
| Virginia | 17,841 | 0.78× |
| Washington | 17,433 | 0.92× |
| Iowa | 17,338 | 2.23× |
| Maryland | 17,057 | 1.05× |
| Colorado | 15,977 | 1.08× |
| Louisiana | 14,766 | 1.21× |
| Michigan | 14,318 | 0.58× |
| Arizona | 13,265 | 0.69× |
| Indiana | 12,730 | 0.74× |
| Missouri | 11,774 | 0.78× |
| Tennessee | 11,449 | 0.61× |
| Connecticut | 10,212 | 1.08× |
| Oklahoma | 10,078 | 0.96× |
| Oregon | 9,740 | 0.9× |
| Alabama | 9,048 | 0.69× |
| Kentucky | 8,848 | 0.75× |
| Minnesota | 8,448 | 0.63× |
| Wisconsin | 7,588 | 0.54× |
| Mississippi | 7,260 | 0.94× |
| Hawaii | 6,381 | 1.58× |
| Nevada | 5,842 | 0.64× |
| Nebraska | 5,503 | 1.16× |
| Arkansas | 5,412 | 0.7× |
| Utah | 5,192 | 0.62× |
| Kansas | 4,900 | 0.66× |
| Washington, District of Columbia | 4,749 | 1.68× |
| New Mexico | 3,760 | 0.8× |
| Idaho | 3,117 | 0.66× |
| Rhode Island | 3,070 | 1.02× |
| Alaska | 3,025 | 1.5× |
| South Dakota | 2,839 | 1.3× |
| West Virginia | 2,825 | 0.64× |
| New Hampshire | 2,782 | 0.75× |
| Vermont | 2,696 | 1.63× |
| Delaware | 2,602 | 1× |
| Maine | 2,520 | 0.75× |
| Montana | 2,397 | 0.92× |
| North Dakota | 1,728 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MetLife | 82.66× | Business & Career |
| Alamo Rent a Car | 43.17× | Cars & Mobility |
| TransUnion | 28.88× | Technology & Electronics |
| Autism Awareness | 19.03× | Health |
| Anjelica Huston | 40.19× | Movies & TV |
| Indeed.com | 7.69× | Business & Career |
| Diabetes mellitus awareness | 12.48× | Health |
| Paperless Post | 41.47× | Shopping |
| Capgemini | 97.68× | Business & Career |
| Google Maps | 6.55× | Internet & Social Media |
| DocuSign | 18.54× | Technology & Electronics |
| Oscar Isaac | 21.54× | Movies & TV |
| Four Points by Sheraton | 56.54× | Travel & Leisure |
| DuckDuckGo | 13.88× | Internet & Social Media |
| Infosys | 74.98× | Technology & Electronics |
| Enterprise Rent-A-Car | 8.72× | Cars & Mobility |
| Copa Airlines | 33.75× | Travel & Leisure |
| Microblogging | 12.67× | Technology & Electronics |
| Capital One | 5.64× | Business & Career |
| Hilton Garden Inn | 24.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.44 |
| Family Orientation | CONSERVATISM | 1.39 |
| Quality Awareness | PREMIUM | 1.39 |
| Price Sensitivity | PREMIUM | 1.24 |
| Need for Security | CONSERVATISM | 1.18 |
| LGBTQ+ Identity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.8% |
| Japan | 0.0% |
| Colombia | 0.0% |
See New York Life Insurance Company audiences in other countries
- New York Life Insurance Company — Germany
- New York Life Insurance Company — United Kingdom
- New York Life Insurance Company — France
- New York Life Insurance Company — Italy
- New York Life Insurance Company — Spain
- New York Life Insurance Company — Brazil
- New York Life Insurance Company — Japan
- New York Life Insurance Company — South Korea
- New York Life Insurance Company — India
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does New York Life Insurance Company have in United States?
New York Life Insurance Company has an estimated audience of 942,463 people in United States, concentrated in New York and California.
What is the gender split and age of New York Life Insurance Company fans?
54.8% of New York Life Insurance Company fans are female, 45.2% are male, with an average age of 43.8 years.
Which brands do New York Life Insurance Company fans like most?
New York Life Insurance Company fans show strongest brand affinity for MetLife (82.66×), Alamo Rent a Car (43.17×), and TransUnion (28.88×) over the country average.
Where do New York Life Insurance Company fans live in United States?
New York Life Insurance Company fans in United States are most concentrated in New York (reach 139,254), California (reach 79,072), and Texas (reach 55,650). These three regions account for the largest share of the active audience.
What other brands do New York Life Insurance Company fans also like?
Beyond New York Life Insurance Company itself, the audience over-indexes on Alamo Rent a Car (43.17×), TransUnion (28.88×), Autism Awareness (19.03×), and Anjelica Huston (40.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for New York Life Insurance Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.