Rascasse Audience Intelligence

New York Life Insurance Company Target Market in United States

A data profile of the people who buy, follow and care about New York Life Insurance Company in United States — modelled from more than twelve digital signal sources. New York Life Insurance Company has an estimated audience of 937,547 people in United States.

#2535among Brand in United States#1609in Business & Career

The average New York Life Insurance Company fan in United States is 43.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Anjelica Huston, TransUnion, Paperless Post, with strongest over-indexing on Anjelica Huston (32.59× the country average).

Demographically, the New York Life Insurance Company audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Life Insurance Company fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Anjelica Huston.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Life Insurance Company profile in United States.

Audience size
938K
in United States
Gender
54.8%♀
45.2% male
Age
43.8
average years
Country rank
#24723
Brand in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of New York Life Insurance Company

54.8% are female, 45.2% are male, average age 43.8.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for New York Life Insurance Company audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.8
Estimated audience size937,547
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the New York Life Insurance Company audience in United States
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4923%
50+30%
Fig. 04

Worldwide distribution

96.3%

of the worldwide New York Life Insurance Company audience comes from United States.

Worldwide audience distribution share by country for New York Life Insurance Company
CountryShare
United States96.3%
Germany2.8%
Switzerland0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Life Insurance Company audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Life Insurance Company customers by region in United States
#RegionReachAffinity×
01New York~200K4.74×
02New Jersey~70K3.07×
03Iowa~10K1.79×
04Washington, District of Columbia~4K1.34×
05Hawaii~5K1.25×
06Louisiana~20K1.24×
07South Carolina~20K1.21×
08Vermont~2K1.21×
09Massachusetts~20K1.20×
10Alaska~2K1.18×
11Connecticut~10K1.15×
12Georgia~30K1.09×
13South Dakota~2K1.09×
14Maryland~20K1.03×
15Nebraska~5K1.03×
16Virginia~20K1.02×
17California~100K1.01×
18Pennsylvania~30K1.01×
19Rhode Island~3K1.01×
20Delaware~3K0.99×
21North Dakota~2K0.98×
22Colorado~10K0.96×
23Mississippi~7K0.96×
24Florida~60K0.95×
25Illinois~30K0.95×
26Montana~2K0.95×
27New Hampshire~3K0.91×
28Oklahoma~9K0.90×
29Maine~3K0.89×
30Idaho~4K0.88×
31New Mexico~4K0.88×
32North Carolina~20K0.87×
33Washington~20K0.87×
34West Virginia~4K0.87×
35Oregon~9K0.86×
36Arkansas~6K0.83×
37Kansas~6K0.83×
38Kentucky~10K0.82×
39Alabama~10K0.81×
40Missouri~10K0.80×
41Nevada~7K0.77×
42Utah~6K0.77×
43Ohio~20K0.76×
44Indiana~10K0.76×
45Arizona~10K0.74×
46Texas~60K0.73×
47Tennessee~10K0.72×
48Minnesota~10K0.71×
49Wisconsin~10K0.68×
50Michigan~20K0.66×
Fig. 06

Affinity by region

Affinity by region — New York Life Insurance Company, United States
0.66×1.00×4.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Life Insurance Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Life Insurance Company audience
#·InterestCategoryAffinity×
01CapgeminiBusiness & Career71.05×
02LibreOfficeTechnology & Electronics60.84×
03InfosysTechnology & Electronics55.26×
04Renaissance HotelsTravel & Leisure44.37×
05CDWTechnology & Electronics37.48×
06The A-TeamMovies & TV35.70×
07Paperless PostShopping33.58×
08Anjelica HustonMovies & TV32.59×
09Stanley SteemerHome & Garden26.34×
10Copa AirlinesTravel & Leisure23.42×
11Key FoodShopping22.35×
12AsurionBusiness & Career19.91×
13TransUnionTechnology & Electronics19.89×
14MetLifeBusiness & Career17.72×
15AetnaBusiness & Career12.45×
16CheapOairTravel & Leisure12.23×
17O'Reilly Auto PartsCars & Mobility4.35×
18The UPS StoreShopping4.17×
19AutoZoneCars & Mobility3.75×
20Bank of AmericaBusiness & Career3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Life Insurance Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Life Insurance Company audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.92×
Quality AwarenessPREMIUM1.50×
Need for SecurityCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Life Insurance Company audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.82×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is New York Life Insurance Company's target market in United States?

New York Life Insurance Company's target market in United States covers an estimated 937,547 people, concentrated in New York and California.

02

What is the gender split and age of New York Life Insurance Company customers?

54.8% of the New York Life Insurance Company audience are female, 45.2% are male, with an average age of 43.8 years.

03

Which brands do New York Life Insurance Company fans like most?

New York Life Insurance Company fans show strongest brand affinity for Anjelica Huston (32.59×), TransUnion (19.89×), and Paperless Post (33.58×) over the country average.

04

Where do New York Life Insurance Company fans live in United States?

New York Life Insurance Company fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and New Jersey (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do New York Life Insurance Company fans also like?

Beyond New York Life Insurance Company itself, the audience over-indexes on TransUnion (19.89×), Paperless Post (33.58×), LibreOffice (60.84×), and The A-Team (35.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See New York Life Insurance Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Life Insurance Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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