New York Life Insurance Company Audience in United States

New York Life Insurance Company logo

New York Life Insurance Company has an estimated audience of 942,463 people in United States. 54.8% are female, 45.2% are male, average age 43.8. Top regions: New York, California, Texas. Top brand affinities: Lulu 黃路梓茵, Go Go's, Hope chest, Governor of Michigan, Historic site.

The average New York Life Insurance Company fan in United States is 43.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Lulu 黃路梓茵, Go Go's, Hope chest, with strongest over-indexing on Lulu 黃路梓茵 (47.95× the country average). Demographically, the New York Life Insurance Company audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of New York Life Insurance Company fans

Demographic split for New York Life Insurance Company audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.8
Estimated audience size942,463

Audience persona

The typical New York Life Insurance Company fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for New York Life Insurance Company in United States
RegionReachAffinity
New York139,2542.64×
California79,0720.76×
Texas55,6500.69×
Florida45,5110.71×
New Jersey38,5111.61×
Illinois33,4891.07×
Georgia32,4061.12×
Pennsylvania31,7311×
North Carolina24,7400.87×
Massachusetts23,5881.27×
Ohio22,5760.78×
South Carolina20,0561.41×
Virginia17,8410.78×
Washington17,4330.92×
Iowa17,3382.23×
Maryland17,0571.05×
Colorado15,9771.08×
Louisiana14,7661.21×
Michigan14,3180.58×
Arizona13,2650.69×
Indiana12,7300.74×
Missouri11,7740.78×
Tennessee11,4490.61×
Connecticut10,2121.08×
Oklahoma10,0780.96×
Oregon9,7400.9×
Alabama9,0480.69×
Kentucky8,8480.75×
Minnesota8,4480.63×
Wisconsin7,5880.54×
Mississippi7,2600.94×
Hawaii6,3811.58×
Nevada5,8420.64×
Nebraska5,5031.16×
Arkansas5,4120.7×
Utah5,1920.62×
Kansas4,9000.66×
Washington, District of Columbia4,7491.68×
New Mexico3,7600.8×
Idaho3,1170.66×
Rhode Island3,0701.02×
Alaska3,0251.5×
South Dakota2,8391.3×
West Virginia2,8250.64×
New Hampshire2,7820.75×
Vermont2,6961.63×
Delaware2,6021×
Maine2,5200.75×
Montana2,3970.92×
North Dakota1,7280.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Life Insurance Company audience
BrandAffinityCategory
Lulu 黃路梓茵47.95×Movies & TV
Go Go's97.68×Music & Radio
Hope chest74.98×Home & Garden
Governor of Michigan14.01×Politics & Society
Historic site7.22×Arts & Culture
Lindy Hop15.15×Music & Radio
Vocal harmony5.91×Music & Radio
Cherish (group)13.73×Music & Radio
Fairy godmother7.32×Literature
Ridder, Kazakhstan41.78×Travel & Leisure
Nebraska Cornhuskers7.14×Sports
Nebraska Cornhuskers football3.04×Sports
Grinch3.32×Movies & TV
Jesse Plemons2.8×Movies & TV
Goop3.95×Internet & Social Media
Hipster6.79×Politics & Society
Mathcore5.34×Music & Radio
TV Fanatic7×Movies & TV
Kansas1.62×Travel & Leisure
Preta Gil13.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Life Insurance Company audience
TraitClusterScore
Career OrientationPOWER1.44
Family OrientationCONSERVATISM1.39
Quality AwarenessPREMIUM1.39
Price SensitivityPREMIUM1.24
Need for SecurityCONSERVATISM1.18
LGBTQ+ IdentityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for New York Life Insurance Company
CountryShare
United States99.8%
Japan0.0%
Colombia0.0%

See New York Life Insurance Company audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does New York Life Insurance Company have in United States?

New York Life Insurance Company has an estimated audience of 942,463 people in United States, concentrated in New York and California.

What is the gender split and age of New York Life Insurance Company fans?

54.8% of New York Life Insurance Company fans are female, 45.2% are male, with an average age of 43.8 years.

Which brands do New York Life Insurance Company fans like most?

New York Life Insurance Company fans show strongest brand affinity for Lulu 黃路梓茵 (47.95×), Go Go's (97.68×), and Hope chest (74.98×) over the country average.

Where do New York Life Insurance Company fans live in United States?

New York Life Insurance Company fans in United States are most concentrated in New York (reach 139,254), California (reach 79,072), and Texas (reach 55,650). These three regions account for the largest share of the active audience.

What other brands do New York Life Insurance Company fans also like?

Beyond New York Life Insurance Company itself, the audience over-indexes on Go Go's (97.68×), Hope chest (74.98×), Governor of Michigan (14.01×), and Historic site (7.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Life Insurance Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.