A data profile of the people who buy, follow and care about Infosys in India — modelled from more than twelve digital signal sources. Infosys has an estimated audience of 3,135,263 people in India.
The average Infosys fan in India is 33.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Tamil Nadu.
Top brand affinities include Accenture, Cognizant, Wipro, with strongest over-indexing on Accenture (14.86× the country average).
Demographically, the Infosys audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Infosys fan in India is more male, around 33.5 years old, with strong Career Orientation tendencies and a notable affinity for Accenture.
The key figures that characterise the Infosys profile in India.
26.6% are female, 73.4% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 33.5 |
| Estimated audience size | 3,135,263 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Infosys audience comes from India.
| Country | Share |
|---|---|
| India | 68.9% |
| United States | 8.6% |
| China | 2.2% |
Where the Infosys audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~300K | 4.01× | |
| 02 | Tamil Nadu | ~200K | 3.18× | |
| 03 | Telangana | ~100K | 2.86× | |
| 04 | Maharashtra | ~300K | 2.11× | |
| 05 | Andhra Pradesh | ~70K | 1.94× | |
| 06 | Haryana | ~60K | 1.47× | |
| 07 | Kerala | ~60K | 1.21× | |
| 08 | Madhya Pradesh | ~50K | 0.90× | |
| 09 | Uttar Pradesh | ~100K | 0.87× | |
| 10 | Odisha | ~30K | 0.87× | |
| 11 | Gujarat | ~80K | 0.86× | |
| 12 | Rajasthan | ~60K | 0.86× | |
| 13 | Punjab (region) | ~40K | 0.86× | |
| 14 | West Bengal | ~80K | 0.85× | |
| 15 | Goa | ~3K | 0.80× | |
| 16 | Uttarakhand | ~10K | 0.77× | |
| 17 | Jharkhand | ~20K | 0.67× | |
| 18 | Sikkim | <1K | 0.62× | |
| 19 | Mizoram | ~1K | 0.59× | |
| 20 | Assam | ~20K | 0.53× | |
| 21 | Chhattisgarh | ~10K | 0.53× | |
| 22 | Arunachal Pradesh | ~1K | 0.53× | |
| 23 | Nagaland | ~1K | 0.52× | |
| 24 | Himachal Pradesh | ~6K | 0.51× | |
| 25 | Manipur | ~2K | 0.45× | |
| 26 | Meghalaya | ~1K | 0.45× | |
| 27 | Bihar | ~30K | 0.44× | |
| 28 | Jammu and Kashmir | ~5K | 0.38× | |
| 29 | Tripura | ~2K | 0.38× |
The strongest cross-interests of the Infosys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monsters | Movies & TV | 19.03× | ||
| 02 | Hexaware Technologies | Technology & Electronics | 15.79× | ||
| 03 | Cognizant | Business & Career | 15.72× | ||
| 04 | Accenture | Business & Career | 14.86× | ||
| 05 | Wipro | Business & Career | 14.73× | ||
| 06 | Good Will Hunting | Movies & TV | 13.82× | ||
| 07 | HCL Technologies | Business & Career | 13.31× | ||
| 08 | Genpact | Business & Career | 13.12× | ||
| 09 | KPMG | Business & Career | 12.86× | ||
| 10 | Tata Consultancy Services | Business & Career | 11.71× | ||
| 11 | Deloitte | Business & Career | 11.51× | ||
| 12 | International Organization for Standardization | Business & Career | 11.38× | ||
| 13 | Capgemini | Business & Career | 11.18× | ||
| 14 | IBM | Technology & Electronics | 10.03× | ||
| 15 | Tech Mahindra | Business & Career | 8.62× | ||
| 16 | Indian Overseas Bank | Business & Career | 7.31× | ||
| 17 | Hindustan Petroleum | Cars & Mobility | 4.49× | ||
| 18 | Indian Bank | Business & Career | 4.45× | ||
| 19 | Canara Bank | Business & Career | 4.17× | ||
| 20 | Bollywood movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.07× | |
| Patriotism | CONSERVATISM | 1.46× | |
| Sports Activity | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.03× | |
| Social Media Usage | JOY | 1.04× | |
| Indulgence | JOY | 1.06× |
Infosys's target market in India covers an estimated 3,135,263 people, concentrated in Maharashtra and Karnataka.
26.6% of the Infosys audience are female, 73.4% are male, with an average age of 33.5 years.
Infosys fans show strongest brand affinity for Accenture (14.86×), Cognizant (15.72×), and Wipro (14.73×) over the country average.
Infosys fans in India are most concentrated in Maharashtra (reach ~300K), Karnataka (reach ~300K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Infosys itself, the audience over-indexes on Cognizant (15.72×), Wipro (14.73×), Deloitte (11.51×), and Monsters (19.03×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Infosys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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