A data profile of the people who buy, follow and care about Indian Overseas Bank in India — modelled from more than twelve digital signal sources. Indian Overseas Bank has an estimated audience of 4,135,524 people in India.
Indian Overseas Bank has an estimated audience of 4,135,524 people in India. 22.9% are female, 77.1% are male, average age 37.7. Top brand affinities: Ajay Devgan, truecaller, Cillian Murphy, Capgemini, Adobe.
Top brand affinities include Ajay Devgan, truecaller, Cillian Murphy, with strongest over-indexing on Ajay Devgan (16.71× the country average).
Demographically, the Indian Overseas Bank audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Indian Overseas Bank fan in India is more male, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Ajay Devgan.
The key figures that characterise the Indian Overseas Bank profile in India.
22.9% are female, 77.1% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 37.7 |
| Estimated audience size | 4,135,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 18% |
of the worldwide Indian Overseas Bank audience comes from India.
| Country | Share |
|---|---|
| India | 93.1% |
| United States | 1.9% |
| Saudi Arabia | 1.3% |
The strongest cross-interests of the Indian Overseas Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cillian Murphy | Movies & TV | 22.46× | ||
| 02 | Adobe | Technology & Electronics | 17.50× | ||
| 03 | UBS | Business & Career | 17.04× | ||
| 04 | Ajay Devgan | Movies & TV | 16.71× | ||
| 05 | Capgemini | Business & Career | 16.36× | ||
| 06 | Google Images | Internet & Social Media | 15.65× | ||
| 07 | truecaller | Internet & Social Media | 14.17× | ||
| 08 | Google Trends | Internet & Social Media | 12.93× | ||
| 09 | Honeywell | Home & Garden | 11.70× | ||
| 10 | Shruti Haasan | Movies & TV | 9.51× | ||
| 11 | KPMG | Business & Career | 8.22× | ||
| 12 | Google Chrome | Internet & Social Media | 7.63× | ||
| 13 | Infosys | Technology & Electronics | 7.31× | ||
| 14 | Accenture | Business & Career | 7.07× | ||
| 15 | Dream | Health | 6.62× | ||
| 16 | Apple Store | Shopping | 6.10× | ||
| 17 | Cognizant | Business & Career | 6.02× | ||
| 18 | Deloitte | Business & Career | 5.32× | ||
| 19 | Indian Railways | Cars & Mobility | 3.72× | ||
| 20 | True Detective | Movies & TV | 3.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.57× | |
| Indulgence | JOY | 1.66× | |
| Convenience Orientation | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.65× | |
| Tradition | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indian Overseas Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.