A data profile of the people who buy, follow and care about Indian Bank in India — modelled from more than twelve digital signal sources. Indian Bank has an estimated audience of 5,197,138 people in India.
Indian Bank has an estimated audience of 5,197,138 people in India. 17.4% are female, 82.6% are male, average age 36.2. Top brand affinities: Mission: Impossible, Thai Airways, Japan Airlines, Ryan Gosling, Cillian Murphy.
Top brand affinities include Mission: Impossible, Thai Airways, Japan Airlines, with strongest over-indexing on Mission: Impossible (16.77× the country average).
Demographically, the Indian Bank audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Indian Bank fan in India is more male, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Mission: Impossible.
The key figures that characterise the Indian Bank profile in India.
17.4% are female, 82.6% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 17.4% |
| Male | 82.6% |
| Average age | 36.2 |
| Estimated audience size | 5,197,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Indian Bank audience comes from India.
| Country | Share |
|---|---|
| India | 95.5% |
| United States | 1.3% |
| United Arab Emirates | 0.7% |
The strongest cross-interests of the Indian Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai Airways | Travel & Leisure | 23.70× | ||
| 02 | QVC | Movies & TV | 22.16× | ||
| 03 | Mission: Impossible | Movies & TV | 16.77× | ||
| 04 | Japan Airlines | Travel & Leisure | 15.73× | ||
| 05 | All Nippon Airways | Travel & Leisure | 10.64× | ||
| 06 | Ryan Gosling | Movies & TV | 10.52× | ||
| 07 | Cillian Murphy | Movies & TV | 10.49× | ||
| 08 | Convenience food | Food & Beverages | 9.16× | ||
| 09 | Low-cost carrier | Travel & Leisure | 8.25× | ||
| 10 | Adobe | Technology & Electronics | 7.49× | ||
| 11 | Capgemini | Business & Career | 7.30× | ||
| 12 | Monopoly (game) | Games | 6.90× | ||
| 13 | NASDAQ | Business & Career | 5.93× | ||
| 14 | British Airways | Travel & Leisure | 5.89× | ||
| 15 | Infosys | Technology & Electronics | 4.45× | ||
| 16 | Private equity | Business & Career | 4.39× | ||
| 17 | Career development | Business & Career | 3.26× | ||
| 18 | Innovation | Business & Career | 2.80× | ||
| 19 | Virtual private network | Technology & Electronics | 2.70× | ||
| 20 | Nonprofit organization | Politics & Society | 2.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 4.33× | |
| Career Orientation | POWER | 3.99× | |
| Community Orientation | OPEN | 2.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.49× | |
| Quality Awareness | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indian Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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