Rascasse Audience Intelligence

smitten kitchen Audience in United States

A data profile of the people who buy, follow and care about smitten kitchen in United States — modelled from more than twelve digital signal sources. smitten kitchen has an estimated audience of 859,590 people in United States.

#821among Website / Newspaper / Magazine in United States#1458in Food & Beverages

The average smitten kitchen fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Massachusetts.

Top brand affinities include Swiss International Air Lines, Aritzia, Mary Elizabeth Winstead, with strongest over-indexing on Swiss International Air Lines (118.13× the country average).

Demographically, the smitten kitchen audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical smitten kitchen fan in United States is more female, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for Swiss International Air Lines.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the smitten kitchen profile in United States.

Audience size
860K
in United States
Gender
61.6%♀
38.4% male
Age
32.4
average years
Country rank
#26187
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of smitten kitchen

61.6% are female, 38.4% are male, average age 32.4.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for smitten kitchen audience in United States
MetricValue
Female61.6%
Male38.4%
Average age32.4
Estimated audience size859,590
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the smitten kitchen audience in United States
Age bracketShare%
16-1944%
20-2916%
30-3915%
40-4915%
50+11%
Fig. 04

Worldwide distribution

67.4%

of the worldwide smitten kitchen audience comes from United States.

Worldwide audience distribution share by country for smitten kitchen
CountryShare
United States67.4%
Canada7.0%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the smitten kitchen audience in United States is strongest.

Fig. 05

Top regions by affinity

smitten kitchen fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~6K4.04×
02Washington, District of Columbia~8K2.90×
03Maine~8K2.67×
04Oregon~20K2.47×
05Massachusetts~40K2.30×
06Washington~40K2.13×
07Minnesota~20K1.64×
08New Hampshire~5K1.61×
09Rhode Island~4K1.54×
10Montana~4K1.48×
11New York~70K1.37×
12Connecticut~10K1.37×
13Alaska~3K1.36×
14Colorado~20K1.33×
15Maryland~20K1.22×
16Virginia~20K1.02×
17Wisconsin~10K1.00×
18California~90K0.98×
19Pennsylvania~30K0.97×
20Illinois~30K0.96×
21Idaho~4K0.93×
22New Mexico~4K0.82×
23New Jersey~20K0.80×
24Utah~6K0.78×
25North Dakota~1K0.78×
26North Carolina~20K0.76×
27South Dakota~2K0.76×
28Delaware~2K0.74×
29Michigan~20K0.71×
30Hawaii~3K0.71×
31West Virginia~3K0.67×
32Nebraska~3K0.65×
33Ohio~20K0.64×
34Missouri~9K0.64×
35Mississippi~5K0.64×
36Kansas~4K0.62×
37Iowa~4K0.61×
38Arkansas~4K0.58×
39Tennessee~10K0.55×
40South Carolina~7K0.55×
41Kentucky~6K0.54×
42Indiana~8K0.53×
43Oklahoma~5K0.52×
44Louisiana~6K0.51×
45Nevada~4K0.51×
46Georgia~10K0.49×
47Arizona~8K0.48×
48Alabama~6K0.48×
49Texas~30K0.35×
50Florida~20K0.31×
Fig. 06

Affinity by region

Affinity by region — smitten kitchen, United States
0.31×1.00×4.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the smitten kitchen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for smitten kitchen audience
#·InterestCategoryAffinity×
01Swiss International Air LinesTravel & Leisure118.13×
02La Perla (clothing)Fashion & Accessoires25.67×
03CognizantBusiness & Career22.25×
04Mary Elizabeth WinsteadMovies & TV20.00×
05Jason IsaacsMovies & TV20.00×
06Michael GambonMovies & TV20.00×
07Bonnie WrightMovies & TV20.00×
08Robbie ColtraneMovies & TV20.00×
09Anjelica HustonMovies & TV14.59×
10TransUnionTechnology & Electronics10.60×
11AritziaFashion & Accessoires10.15×
12QVCMovies & TV6.59×
13Sustainable energyHome & Garden5.06×
14Renewable energyBusiness & Career4.55×
15IKEAHome & Garden4.24×
16Trader Joe'sShopping3.86×
17Organic foodFood & Beverages3.48×
18AirbnbTravel & Leisure3.06×
19PinterestInternet & Social Media2.86×
20FurnitureHome & Garden2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the smitten kitchen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by smitten kitchen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.17×
SustainabilityBALANCE2.22×
PatriotismCONSERVATISM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by smitten kitchen audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
Need for SecurityCONSERVATISM0.81×
Social Media UsageJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does smitten kitchen have in United States?

smitten kitchen has an estimated audience of 859,590 people in United States, concentrated in California and New York.

02

What is the gender split and age of smitten kitchen fans?

61.6% of smitten kitchen fans are female, 38.4% are male, with an average age of 32.4 years.

03

Which brands do smitten kitchen fans like most?

smitten kitchen fans show strongest brand affinity for Swiss International Air Lines (118.13×), Aritzia (10.15×), and Mary Elizabeth Winstead (20×) over the country average.

04

Where do smitten kitchen fans live in United States?

smitten kitchen fans in United States are most concentrated in California (reach ~90K), New York (reach ~70K), and Massachusetts (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do smitten kitchen fans also like?

Beyond smitten kitchen itself, the audience over-indexes on Aritzia (10.15×), Mary Elizabeth Winstead (20×), IKEA (4.24×), and Trader Joe's (3.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See smitten kitchen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for smitten kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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