smitten kitchen Audience in United States
smitten kitchen has an estimated audience of 861,260 people in United States. 61.6% are female, 38.4% are male, average age 32.4. Top regions: California, New York, Washington. Top brand affinities: Bachelor of Business Administration, La Perla (clothing), Planet Fitness, Swiss International Air Lines, Kitchenware.
The average smitten kitchen fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Bachelor of Business Administration, La Perla (clothing), Planet Fitness, with strongest over-indexing on Bachelor of Business Administration (38.5× the country average). Demographically, the smitten kitchen audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine
Demographics of smitten kitchen fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 32.4 |
| Estimated audience size | 861,260 |
Audience persona
The typical smitten kitchen fan in United States is more female, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for Bachelor of Business Administration.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 99,198 | 1.05× |
| New York | 70,246 | 1.46× |
| Washington | 41,444 | 2.4× |
| Massachusetts | 40,923 | 2.41× |
| Illinois | 29,975 | 1.04× |
| Pennsylvania | 27,170 | 0.94× |
| Oregon | 25,942 | 2.63× |
| Texas | 25,598 | 0.35× |
| Virginia | 22,336 | 1.06× |
| Maryland | 20,263 | 1.37× |
| Minnesota | 20,036 | 1.62× |
| North Carolina | 19,846 | 0.77× |
| Colorado | 19,567 | 1.44× |
| Ohio | 18,530 | 0.7× |
| New Jersey | 18,351 | 0.84× |
| Florida | 16,345 | 0.28× |
| Michigan | 15,987 | 0.71× |
| Wisconsin | 13,272 | 1.02× |
| Connecticut | 12,213 | 1.41× |
| Georgia | 12,057 | 0.45× |
| Tennessee | 8,871 | 0.51× |
| Maine | 8,725 | 2.83× |
| Missouri | 8,526 | 0.61× |
| Washington, District of Columbia | 7,910 | 3.06× |
| Arizona | 7,686 | 0.44× |
| Indiana | 7,570 | 0.48× |
| Vermont | 6,553 | 4.33× |
| Utah | 6,017 | 0.78× |
| South Carolina | 5,613 | 0.43× |
| New Hampshire | 5,274 | 1.55× |
| Rhode Island | 4,470 | 1.63× |
| Kentucky | 4,212 | 0.39× |
| Kansas | 3,567 | 0.53× |
| Iowa | 3,513 | 0.5× |
| Louisiana | 3,512 | 0.32× |
| Idaho | 3,466 | 0.8× |
| New Mexico | 3,399 | 0.79× |
| Alabama | 3,377 | 0.28× |
| Montana | 3,318 | 1.39× |
| Nevada | 2,686 | 0.32× |
| Oklahoma | 2,494 | 0.26× |
| Alaska | 2,425 | 1.32× |
| Arkansas | 2,136 | 0.3× |
| Hawaii | 1,889 | 0.51× |
| Nebraska | 1,854 | 0.43× |
| Delaware | 1,243 | 0.52× |
| Mississippi | 1,166 | 0.16× |
| West Virginia | 1,083 | 0.27× |
| Wyoming | 905 | 0.71× |
| South Dakota | 610 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bachelor of Business Administration | 38.5× | Business & Career |
| La Perla (clothing) | 30.33× | Fashion & Accessoires |
| Planet Fitness | 3.87× | Sports |
| Swiss International Air Lines | 59.92× | Travel & Leisure |
| Kitchenware | 4.37× | Home & Garden |
| White wine | 7.8× | Food & Beverages |
| Estonia | 19.89× | Travel & Leisure |
| Cognizant | 22.31× | Business & Career |
| MSN | 2.77× | News |
| Red wine | 6.34× | Food & Beverages |
| Jason Isaacs | 14.47× | Movies & TV |
| Do it yourself (DIY) | 2.16× | Home & Garden |
| Kia Sportage | 13.35× | Cars & Mobility |
| Michael Gambon | 17.69× | Movies & TV |
| Metaphysics | 3.28× | Business & Career |
| Deliveroo | 45.36× | Food & Beverages |
| Bonnie Wright | 17.32× | Movies & TV |
| Democracy | 3.72× | Politics & Society |
| Etsy | 2.64× | Fashion & Accessoires |
| J.Crew Factory | 6.34× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.03 |
| Design Affinity | PREMIUM | 2.31 |
| Urban Lifestyle | OPEN | 1.94 |
| Sustainability | BALANCE | 1.86 |
| DIY Mentality | THRILL | 1.71 |
| Community Orientation | OPEN | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.4% |
| Canada | 7.1% |
| United Kingdom | 5.4% |
See smitten kitchen audiences in other countries
More Food & Beverages audiences in United States
Frequently asked questions
How many fans does smitten kitchen have in United States?
smitten kitchen has an estimated audience of 861,260 people in United States, concentrated in California and New York.
What is the gender split and age of smitten kitchen fans?
61.6% of smitten kitchen fans are female, 38.4% are male, with an average age of 32.4 years.
Which brands do smitten kitchen fans like most?
smitten kitchen fans show strongest brand affinity for Bachelor of Business Administration (38.5×), La Perla (clothing) (30.33×), and Planet Fitness (3.87×) over the country average.
Where do smitten kitchen fans live in United States?
smitten kitchen fans in United States are most concentrated in California (reach 99,198), New York (reach 70,246), and Washington (reach 41,444). These three regions account for the largest share of the active audience.
What other brands do smitten kitchen fans also like?
Beyond smitten kitchen itself, the audience over-indexes on La Perla (clothing) (30.33×), Planet Fitness (3.87×), Swiss International Air Lines (59.92×), and Kitchenware (4.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for smitten kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.