smitten kitchen Audience in United States

smitten kitchen logo

smitten kitchen has an estimated audience of 861,260 people in United States. 61.6% are female, 38.4% are male, average age 32.4. Top regions: California, New York, Washington. Top brand affinities: Mothercare, Product design, Go Go's, Mount Kilimanjaro, Natural rubber.

The average smitten kitchen fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Mothercare, Product design, Go Go's, with strongest over-indexing on Mothercare (6.93× the country average). Demographically, the smitten kitchen audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of smitten kitchen fans

Demographic split for smitten kitchen audience in United States
MetricValue
Female61.6%
Male38.4%
Average age32.4
Estimated audience size861,260

Audience persona

The typical smitten kitchen fan in United States is more female, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for smitten kitchen in United States
RegionReachAffinity
California99,1981.05×
New York70,2461.46×
Washington41,4442.4×
Massachusetts40,9232.41×
Illinois29,9751.04×
Pennsylvania27,1700.94×
Oregon25,9422.63×
Texas25,5980.35×
Virginia22,3361.06×
Maryland20,2631.37×
Minnesota20,0361.62×
North Carolina19,8460.77×
Colorado19,5671.44×
Ohio18,5300.7×
New Jersey18,3510.84×
Florida16,3450.28×
Michigan15,9870.71×
Wisconsin13,2721.02×
Connecticut12,2131.41×
Georgia12,0570.45×
Tennessee8,8710.51×
Maine8,7252.83×
Missouri8,5260.61×
Washington, District of Columbia7,9103.06×
Arizona7,6860.44×
Indiana7,5700.48×
Vermont6,5534.33×
Utah6,0170.78×
South Carolina5,6130.43×
New Hampshire5,2741.55×
Rhode Island4,4701.63×
Kentucky4,2120.39×
Kansas3,5670.53×
Iowa3,5130.5×
Louisiana3,5120.32×
Idaho3,4660.8×
New Mexico3,3990.79×
Alabama3,3770.28×
Montana3,3181.39×
Nevada2,6860.32×
Oklahoma2,4940.26×
Alaska2,4251.32×
Arkansas2,1360.3×
Hawaii1,8890.51×
Nebraska1,8540.43×
Delaware1,2430.52×
Mississippi1,1660.16×
West Virginia1,0830.27×
Wyoming9050.71×
South Dakota6100.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for smitten kitchen audience
BrandAffinityCategory
Mothercare6.93×Kids & Family
Product design4.1×Business & Career
Go Go's20×Music & Radio
Mount Kilimanjaro20×Travel & Leisure
Natural rubber2.26×Cars & Mobility
edureka38.5×Business & Career
UK garage5.65×Music & Radio
Nebraska Cornhuskers football3.46×Sports
Hope chest20×Home & Garden
Home equity1.66×Home & Garden
Elsword13.35×Games
Isometric exercise7.12×Sports
Necktie3.81×Fashion & Accessoires
JDSU2.24×Business & Career
Stamp collecting3.42×Home & Garden
Certified diabetes educator9.33×Business & Career
Kanna Hashimoto20×Movies & TV
Iron Man (film)2.94×Movies & TV
St. Ives8.52×Travel & Leisure
Janitor3.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by smitten kitchen audience
TraitClusterScore
IndulgenceJOY3.03
Design AffinityPREMIUM2.31
Urban LifestyleOPEN1.94
SustainabilityBALANCE1.86
DIY MentalityTHRILL1.71
Community OrientationOPEN1.67

Worldwide distribution

Worldwide audience distribution share by country for smitten kitchen
CountryShare
United States67.4%
Canada7.1%
United Kingdom5.4%

See smitten kitchen audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does smitten kitchen have in United States?

smitten kitchen has an estimated audience of 861,260 people in United States, concentrated in California and New York.

What is the gender split and age of smitten kitchen fans?

61.6% of smitten kitchen fans are female, 38.4% are male, with an average age of 32.4 years.

Which brands do smitten kitchen fans like most?

smitten kitchen fans show strongest brand affinity for Mothercare (6.93×), Product design (4.1×), and Go Go's (20×) over the country average.

Where do smitten kitchen fans live in United States?

smitten kitchen fans in United States are most concentrated in California (reach 99,198), New York (reach 70,246), and Washington (reach 41,444). These three regions account for the largest share of the active audience.

What other brands do smitten kitchen fans also like?

Beyond smitten kitchen itself, the audience over-indexes on Product design (4.1×), Go Go's (20×), Mount Kilimanjaro (20×), and Natural rubber (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for smitten kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.