Fidelity Investments Audience in United States

Fidelity Investments logo

Fidelity Investments has an estimated audience of 5,689,845 people in United States. 50.8% are female, 49.2% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Charles Schwab Corporation, E-Trade, Hostelling International, Yahoo! Finance, Bank of America.

The average Fidelity Investments fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charles Schwab Corporation, E-Trade, Hostelling International, with strongest over-indexing on Charles Schwab Corporation (14.33× the country average). Demographically, the Fidelity Investments audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Fidelity Investments fans

Demographic split for Fidelity Investments audience in United States
MetricValue
Female50.8%
Male49.2%
Average age43.8
Estimated audience size5,689,845

Audience persona

The typical Fidelity Investments fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Charles Schwab Corporation.

Top regions in United States

Top regions ranked by reach for Fidelity Investments in United States
RegionReachAffinity
California634,9091.01×
Texas571,7271.17×
Florida446,8941.16×
New York314,0410.99×
North Carolina255,8231.49×
Massachusetts235,4192.1×
Pennsylvania214,9111.12×
Georgia206,4591.18×
New Jersey194,9211.35×
Ohio191,9791.1×
Illinois187,2150.99×
Virginia158,1271.14×
Michigan150,3191.01×
Tennessee114,9561.01×
Washington111,7060.98×
Arizona104,9980.9×
Colorado98,9411.1×
Maryland96,6460.99×
South Carolina93,3011.09×
Indiana89,1750.86×
Missouri83,5680.91×
Kentucky78,9381.11×
Connecticut77,7571.36×
Wisconsin75,6850.88×
Alabama69,7280.88×
Louisiana69,3010.94×
Minnesota67,1490.82×
Oregon58,5510.9×
Oklahoma58,5130.93×
Nevada54,6440.99×
Utah51,5801.01×
Kansas47,7011.06×
New Hampshire42,7241.91×
Iowa37,7070.8×
Arkansas36,7510.78×
Mississippi33,8010.72×
Rhode Island32,2251.78×
New Mexico28,4131×
Maine24,6721.21×
Idaho22,9800.81×
Hawaii17,9100.73×
Nebraska17,6420.62×
West Virginia15,9300.6×
Delaware14,9110.95×
Washington, District of Columbia13,7660.8×
Vermont8,7020.87×
Montana8,5780.54×
Alaska8,0320.66×
South Dakota6,2670.48×
Wyoming6,2160.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fidelity Investments audience
BrandAffinityCategory
Charles Schwab Corporation14.33×Business & Career
E-Trade15.41×Business & Career
Hostelling International14.19×Travel & Leisure
Yahoo! Finance5.67×Business & Career
Bank of America4.21×Business & Career
Merrill Lynch16.75×Business & Career
Week4.12×Business & Career
CNN2.5×Movies & TV
Capital One2.84×Business & Career
Day3.05×Business & Career
Goldman Sachs12.48×Business & Career
Mint (coin)11×Business & Career
MarketWatch5.54×Business & Career
Wells Fargo2.33×Business & Career
H&R Block5.35×Business & Career
Personal finance1.58×Business & Career
LinkedIn2.08×Internet & Social Media
Morgan Stanley8.98×Business & Career
Fox News Channel1.61×Movies & TV
Chase (bank)2.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fidelity Investments audience
TraitClusterScore
Career OrientationPOWER2.9
Need for SecurityCONSERVATISM1.39
Risk AppetiteTHRILL1.37
Family OrientationCONSERVATISM1.3
TravellingTHRILL1.2
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Fidelity Investments
CountryShare
United States68.2%
India4.0%
United Kingdom3.3%

See Fidelity Investments audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Fidelity Investments have in United States?

Fidelity Investments has an estimated audience of 5,689,845 people in United States, concentrated in California and Texas.

What is the gender split and age of Fidelity Investments fans?

50.8% of Fidelity Investments fans are female, 49.2% are male, with an average age of 43.8 years.

Which brands do Fidelity Investments fans like most?

Fidelity Investments fans show strongest brand affinity for Charles Schwab Corporation (14.33×), E-Trade (15.41×), and Hostelling International (14.19×) over the country average.

Where do Fidelity Investments fans live in United States?

Fidelity Investments fans in United States are most concentrated in California (reach 634,909), Texas (reach 571,727), and Florida (reach 446,894). These three regions account for the largest share of the active audience.

What other brands do Fidelity Investments fans also like?

Beyond Fidelity Investments itself, the audience over-indexes on E-Trade (15.41×), Hostelling International (14.19×), Yahoo! Finance (5.67×), and Bank of America (4.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fidelity Investments. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.