Rascasse Audience Intelligence

Fidelity Investments Target Market in United States

A data profile of the people who buy, follow and care about Fidelity Investments in United States — modelled from more than twelve digital signal sources. Fidelity Investments has an estimated audience of 5,921,208 people in United States.

#593among Brand in United States#535in Business & Career

The average Fidelity Investments fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charles Schwab Corporation, Hostelling International, E-Trade, with strongest over-indexing on Charles Schwab Corporation (14.33× the country average).

Demographically, the Fidelity Investments audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fidelity Investments fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Charles Schwab Corporation.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fidelity Investments profile in United States.

Audience size
5.9M
in United States
Gender
50.8%♀
49.2% male
Age
43.8
average years
Country rank
#5764
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fidelity Investments

50.8% are female, 49.2% are male, average age 43.8.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Fidelity Investments audience in United States
MetricValue
Female50.8%
Male49.2%
Average age43.8
Estimated audience size5,921,208
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Fidelity Investments audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3917%
40-4920%
50+35%
Fig. 04

Worldwide distribution

69.1%

of the worldwide Fidelity Investments audience comes from United States.

Worldwide audience distribution share by country for Fidelity Investments
CountryShare
United States69.1%
India3.9%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fidelity Investments audience in United States is strongest.

Fig. 05

Top regions by affinity

Fidelity Investments customers by region in United States
#RegionReachAffinity×
01Massachusetts~200K2.18×
02New Hampshire~40K1.95×
03Rhode Island~30K1.87×
04North Carolina~200K1.45×
05New Jersey~200K1.36×
06Connecticut~80K1.35×
07Utah~70K1.29×
08Colorado~100K1.28×
09Maine~20K1.20×
10Florida~400K1.16×
11Texas~500K1.11×
12Kansas~50K1.09×
13Virginia~100K1.07×
14Pennsylvania~200K1.05×
15Georgia~200K1.05×
16Ohio~200K1.05×
17Kentucky~70K1.03×
18New Mexico~30K1.02×
19California~600K1.01×
20South Carolina~90K1.01×
21Washington~100K1.00×
22Maryland~100K1.00×
23Tennessee~100K0.98×
24Delaware~20K0.98×
25New York~300K0.97×
26Michigan~100K0.97×
27Arizona~100K0.96×
28Nevada~50K0.96×
29Illinois~200K0.95×
30Louisiana~70K0.94×
31Oklahoma~60K0.92×
32Missouri~80K0.90×
33Wisconsin~80K0.90×
34Oregon~60K0.90×
35Vermont~9K0.90×
36Indiana~90K0.86×
37Minnesota~70K0.85×
38Idaho~20K0.83×
39Alaska~10K0.82×
40Alabama~60K0.80×
41Washington, District of Columbia~10K0.79×
42Arkansas~40K0.77×
43Iowa~40K0.76×
44Wyoming~6K0.73×
45Mississippi~30K0.70×
46Hawaii~20K0.70×
47Nebraska~20K0.63×
48West Virginia~20K0.63×
49Montana~9K0.55×
50South Dakota~7K0.55×
Fig. 06

Affinity by region

Affinity by region — Fidelity Investments, United States
0.55×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fidelity Investments audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fidelity Investments audience
#·InterestCategoryAffinity×
01Merrill LynchBusiness & Career16.75×
02E-TradeBusiness & Career15.41×
03Charles Schwab CorporationBusiness & Career14.33×
04Hostelling InternationalTravel & Leisure14.19×
05Goldman SachsBusiness & Career12.48×
06Mint (coin)Business & Career11.00×
07Morgan StanleyBusiness & Career8.98×
08The Motley FoolBusiness & Career7.56×
09TransUnionTechnology & Electronics6.99×
10Yahoo! FinanceBusiness & Career5.67×
11MarketWatchBusiness & Career5.54×
12H&R BlockBusiness & Career5.35×
13Bank of AmericaBusiness & Career4.21×
14WeekBusiness & Career4.12×
15DayBusiness & Career3.05×
16Capital OneBusiness & Career2.84×
17CNNMovies & TV2.50×
18Wells FargoBusiness & Career2.33×
19U.S. stateTravel & Leisure1.66×
20Personal financeBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fidelity Investments audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fidelity Investments audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.32×
Risk AppetiteTHRILL2.43×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fidelity Investments audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
Design AffinityPREMIUM0.96×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fidelity Investments's target market in United States?

Fidelity Investments's target market in United States covers an estimated 5,921,208 people, concentrated in California and Texas.

02

What is the gender split and age of Fidelity Investments customers?

50.8% of the Fidelity Investments audience are female, 49.2% are male, with an average age of 43.8 years.

03

Which brands do Fidelity Investments fans like most?

Fidelity Investments fans show strongest brand affinity for Charles Schwab Corporation (14.33×), Hostelling International (14.19×), and E-Trade (15.41×) over the country average.

04

Where do Fidelity Investments fans live in United States?

Fidelity Investments fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fidelity Investments fans also like?

Beyond Fidelity Investments itself, the audience over-indexes on Hostelling International (14.19×), E-Trade (15.41×), Yahoo! Finance (5.67×), and Bank of America (4.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Fidelity Investments audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fidelity Investments. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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