Rascasse Audience Intelligence

Hanoi Audience in Germany

A data profile of the people who buy, follow and care about Hanoi in Germany — modelled from more than twelve digital signal sources. Hanoi has an estimated audience of 388,524 people in Germany.

#275among City in Germany#1293among POI in Germany#1134in Travel & Leisure

The average Hanoi fan in Germany is 38.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Ho Chi Minh City, Laos, Da Nang, with strongest over-indexing on Ho Chi Minh City (38.02× the country average).

Demographically, the Hanoi audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hanoi fan in Germany is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Ho Chi Minh City.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hanoi profile in Germany.

Audience size
389K
in Germany
Gender
60.6%♀
39.4% male
Age
38.8
average years
Country rank
#14337
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hanoi fans

60.6% are female, 39.4% are male, average age 38.8.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Hanoi audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age38.8
Estimated audience size388,524
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Hanoi audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Hanoi audience comes from Germany.

Worldwide audience distribution share by country for Hanoi
CountryShare
Vietnam30.2%
United States8.8%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hanoi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hanoi fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.98×
02Berlin~20K1.32×
03Bayern~80K1.31×
04Hamburg~10K1.29×
05Hessen~40K1.19×
06Baden-Württemberg~60K1.18×
07Bremen~3K1.05×
08Sachsen~20K0.96×
09Nordrhein-Westfalen~80K0.91×
10Niedersachsen~30K0.82×
11Schleswig-Holstein~10K0.82×
12Brandenburg~9K0.79×
13Thüringen~8K0.76×
14Saarland~3K0.69×
15Sachsen-Anhalt~7K0.68×
16Mecklenburg-Vorpommern~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Hanoi, Germany
0.61×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hanoi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hanoi audience
#·InterestCategoryAffinity×
01Da Nang International AirportTravel & Leisure55.63×
02Vũng TàuTravel & Leisure51.10×
03Nha TrangTravel & Leisure50.50×
04Cần ThơTravel & Leisure50.17×
05Hội AnTravel & Leisure49.77×
06Thái NguyênTravel & Leisure48.69×
07Hạ LongTravel & Leisure48.60×
08TếtTravel & Leisure48.27×
09Da LatTravel & Leisure46.63×
10North VietnamTravel & Leisure45.54×
11Vietnamese alphabetPolitics & Society44.02×
12Da NangTravel & Leisure43.24×
13Phú QuốcTravel & Leisure40.78×
14LaosTravel & Leisure39.53×
15BruneiTravel & Leisure38.60×
16Ho Chi Minh CityTravel & Leisure38.02×
17South VietnamTravel & Leisure37.66×
18Han dynastyPolitics & Society35.72×
19Phnom PenhTravel & Leisure33.50×
20VietnamTravel & Leisure17.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hanoi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hanoi audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.32×
IndulgenceJOY1.28×
Pet OwnershipJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hanoi audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
Family OrientationCONSERVATISM0.96×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hanoi have in Germany?

Hanoi has an estimated audience of 388,524 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Hanoi fans?

60.6% of Hanoi fans are female, 39.4% are male, with an average age of 38.8 years.

03

Which brands do Hanoi fans like most?

Hanoi fans show strongest brand affinity for Ho Chi Minh City (38.02×), Laos (39.53×), and Da Nang (43.24×) over the country average.

04

Where do Hanoi fans live in Germany?

Hanoi fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hanoi fans also like?

Beyond Hanoi itself, the audience over-indexes on Laos (39.53×), Da Nang (43.24×), Da Lat (46.63×), and Da Nang International Airport (55.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Hanoi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hanoi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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