Rascasse Audience Intelligence

Vietnam Audience in Germany

A data profile of the people who buy, follow and care about Vietnam in Germany — modelled from more than twelve digital signal sources. Vietnam has an estimated audience of 867,936 people in Germany.

#92among Country in Germany#566among POI in Germany#585in Travel & Leisure

The average Vietnam fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VnExpress, Country, Vietnam Airlines, with strongest over-indexing on VnExpress (22.58× the country average).

Demographically, the Vietnam audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vietnam fan in Germany is balanced, around 40.3 years old, with strong Spirituality tendencies and a notable affinity for VnExpress.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnam profile in Germany.

Audience size
868K
in Germany
Gender
49.3%♀
50.7% male
Age
40.3
average years
Country rank
#7365
POI in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnam fans

49.3% are female, 50.7% are male, average age 40.3.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Vietnam audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age40.3
Estimated audience size867,936
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Vietnam audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4924%
50+22%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Vietnam audience comes from Germany.

Worldwide audience distribution share by country for Vietnam
CountryShare
Vietnam16.5%
United States10.3%
China9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnam audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vietnam fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.22×
02Bayern~200K1.19×
03Baden-Württemberg~100K1.19×
04Hessen~80K1.18×
05Hamburg~20K1.14×
06Sachsen~50K1.10×
07Nordrhein-Westfalen~200K1.03×
08Rheinland-Pfalz~40K0.98×
09Bremen~7K0.97×
10Niedersachsen~80K0.93×
11Schleswig-Holstein~30K0.91×
12Thüringen~20K0.91×
13Brandenburg~20K0.89×
14Sachsen-Anhalt~20K0.81×
15Saarland~9K0.80×
16Mecklenburg-Vorpommern~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Vietnam, Germany
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnam audience
#·InterestCategoryAffinity×
01Overseas VietnamesePolitics & Society25.15×
02Cần ThơTravel & Leisure23.58×
03Da NangTravel & Leisure23.06×
04South VietnamTravel & Leisure22.64×
05VnExpressNews22.58×
06Nha TrangTravel & Leisure22.53×
07Vietnam AirlinesTravel & Leisure21.15×
08North VietnamTravel & Leisure21.14×
09TếtTravel & Leisure20.58×
10Hội AnTravel & Leisure20.39×
11VietJet AirTravel & Leisure20.35×
12Mid-Autumn FestivalTravel & Leisure20.14×
13Phú QuốcTravel & Leisure19.57×
14Phnom PenhTravel & Leisure18.36×
15Ho Chi Minh CityTravel & Leisure15.54×
16Vietnamese languagePolitics & Society15.17×
17HanoiTravel & Leisure14.73×
18MongoliaTravel & Leisure13.48×
19CountryTravel & Leisure7.01×
20MusicBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnam audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.51×
Career OrientationPOWER1.39×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnam audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
DIY MentalityTHRILL0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vietnam have in Germany?

Vietnam has an estimated audience of 867,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vietnam fans?

49.3% of Vietnam fans are female, 50.7% are male, with an average age of 40.3 years.

03

Which brands do Vietnam fans like most?

Vietnam fans show strongest brand affinity for VnExpress (22.58×), Country (7.01×), and Vietnam Airlines (21.15×) over the country average.

04

Where do Vietnam fans live in Germany?

Vietnam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnam fans also like?

Beyond Vietnam itself, the audience over-indexes on Country (7.01×), Vietnam Airlines (21.15×), Mongolia (13.48×), and Da Nang (23.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Vietnam audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vietnam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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