Vietnam Audience in Germany

Demographics of Vietnam fans

Audience persona

The typical Vietnam fan in Germany is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for VnExpress.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Vietnam audiences in other countries

• Vietnam — United States
• Vietnam — United Kingdom
• Vietnam — France
• Vietnam — Italy
• Vietnam — Spain
• Vietnam — Brazil
• Vietnam — Japan
• Vietnam — South Korea
• Vietnam — India

More Country audiences in Germany

• Germany (35,160,910)
• Italy (11,733,126)
• Switzerland (10,866,491)
• Turkey (9,948,276)
• Canada (8,912,959)

Frequently asked questions

How many fans does Vietnam have in Germany?

Vietnam has an estimated audience of 867,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Vietnam fans?

49.3% of Vietnam fans are female, 50.7% are male, with an average age of 40.3 years.

Which brands do Vietnam fans like most?

Vietnam fans show strongest brand affinity for VnExpress (22.58×), Country (7.01×), and Vietnam Airlines (21.15×) over the country average.

Where do Vietnam fans live in Germany?

Vietnam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,712), Bayern (reach 169,701), and Baden-Württemberg (reach 144,243). These three regions account for the largest share of the active audience.

What other brands do Vietnam fans also like?

Beyond Vietnam itself, the audience over-indexes on Country (7.01×), Vietnam Airlines (21.15×), Mongolia (13.48×), and Da Nang (23.06×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vietnam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.