South India Audience in United States

South India logo

South India has an estimated audience of 1,427,422 people in United States. 53.6% are female, 46.4% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Alia Bhatt, Diabetes mellitus awareness, Priyanka Chopra, Rainbow Loom.

The average South India fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Alia Bhatt, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the South India audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of South India fans

Demographic split for South India audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.6
Estimated audience size1,427,422

Audience persona

The typical South India fan in United States is balanced, around 40.6 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for South India in United States
RegionReachAffinity
California348,1442.22×
Texas192,6291.57×
New York155,0141.94×
Florida99,3651.03×
New Jersey82,4212.27×
Illinois71,9141.51×
Georgia62,5411.42×
Pennsylvania60,0221.25×
Washington59,1162.06×
Virginia58,1521.67×
North Carolina53,3961.24×
Massachusetts43,9641.56×
Ohio42,1470.96×
Maryland41,6951.7×
Michigan39,9861.07×
Arizona28,9970.99×
Indiana24,2830.93×
Tennessee23,8400.83×
Minnesota20,0200.98×
Connecticut19,4431.36×
Colorado18,2040.81×
Missouri18,0450.78×
Oregon15,5360.95×
South Carolina14,8910.69×
Wisconsin14,0050.65×
Nevada12,4310.9×
Alabama12,2630.61×
Kentucky11,8130.66×
Louisiana11,7500.64×
Oklahoma10,6120.67×
Washington, District of Columbia8,7592.04×
Utah8,0460.63×
Arkansas8,0050.68×
Kansas7,7870.69×
Mississippi6,8080.58×
Iowa6,5230.55×
Hawaii5,1040.83×
Delaware4,7111.2×
New Mexico3,9800.56×
Nebraska3,8680.54×
New Hampshire3,5410.63×
Idaho3,5110.49×
Rhode Island3,2880.72×
West Virginia2,8100.42×
Maine2,7600.54×
Alaska2,3090.76×
North Dakota2,0730.71×
South Dakota1,8450.56×
Vermont1,8110.72×
Montana1,7260.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South India audience
BrandAffinityCategory
Autism Awareness19.03×Health
Alia Bhatt63.73×Movies & TV
Diabetes mellitus awareness12.48×Health
Priyanka Chopra27.05×Movies & TV
Rainbow Loom84.9×Kids & Family
Hindi19.45×Politics & Society
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
India national cricket team21.12×Sports
Indeed.com5.04×Business & Career
Sri Lanka26.13×Travel & Leisure
Planet Fitness4.5×Sports
Income tax13.19×Business & Career
Siri30.11×Technology & Electronics
NDTV27.44×Movies & TV
Great Clips5.6×Beauty & Wellness
Anupam Kher63.15×Movies & TV
Hindustan44.8×Politics & Society
Ranbir Kapoor34.65×Movies & TV
Capital One3.33×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South India audience
TraitClusterScore
TravellingTHRILL1.82
Quality AwarenessPREMIUM1.67
Design AffinityPREMIUM1.51
IndulgenceJOY1.49
Community OrientationOPEN1.42
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for South India
CountryShare
India45.2%
United States7.3%
United Arab Emirates5.8%

See South India audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does South India have in United States?

South India has an estimated audience of 1,427,422 people in United States, concentrated in California and Texas.

What is the gender split and age of South India fans?

53.6% of South India fans are female, 46.4% are male, with an average age of 40.6 years.

Which brands do South India fans like most?

South India fans show strongest brand affinity for Autism Awareness (19.03×), Alia Bhatt (63.73×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do South India fans live in United States?

South India fans in United States are most concentrated in California (reach 348,144), Texas (reach 192,629), and New York (reach 155,014). These three regions account for the largest share of the active audience.

What other brands do South India fans also like?

Beyond South India itself, the audience over-indexes on Alia Bhatt (63.73×), Diabetes mellitus awareness (12.48×), Priyanka Chopra (27.05×), and Rainbow Loom (84.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.