Rascasse Audience Intelligence

South India Audience in United States

A data profile of the people who buy, follow and care about South India in United States — modelled from more than twelve digital signal sources. South India has an estimated audience of 1,427,422 people in United States.

#151among Region in United States#1551among POI in United States#1411in Travel & Leisure

The average South India fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hindi, NDTV, Priyanka Chopra, with strongest over-indexing on Hindi (17.33× the country average).

Demographically, the South India audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South India fan in United States is balanced, around 40.6 years old, with strong Travelling tendencies and a notable affinity for Hindi.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South India profile in United States.

Audience size
1.4M
in United States
Gender
53.6%♀
46.4% male
Age
40.6
average years
Country rank
#18443
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South India fans

53.6% are female, 46.4% are male, average age 40.6.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for South India audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.6
Estimated audience size1,427,422
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the South India audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3925%
40-4922%
50+20%
Fig. 04

Worldwide distribution

7.3%

of the worldwide South India audience comes from United States.

Worldwide audience distribution share by country for South India
CountryShare
India45.2%
United States7.3%
United Arab Emirates5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South India audience in United States is strongest.

Fig. 05

Top regions by affinity

South India fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K2.00×
02California~300K1.91×
03Washington~50K1.74×
04New York~100K1.72×
05Maryland~40K1.51×
06Washington, District of Columbia~6K1.51×
07Virginia~50K1.49×
08Texas~200K1.48×
09Massachusetts~40K1.45×
10Illinois~70K1.41×
11Georgia~60K1.39×
12Connecticut~20K1.23×
13Pennsylvania~60K1.21×
14North Carolina~50K1.21×
15Delaware~4K1.08×
16Arizona~30K1.06×
17Michigan~40K1.02×
18Florida~100K1.01×
19Vermont~2K0.99×
20Alaska~3K0.98×
21Hawaii~6K0.97×
22North Dakota~3K0.97×
23Minnesota~20K0.95×
24South Dakota~3K0.95×
25Oregon~20K0.94×
26Rhode Island~4K0.94×
27Ohio~40K0.93×
28Indiana~20K0.93×
29Montana~4K0.93×
30Nevada~10K0.91×
31Kansas~10K0.91×
32New Hampshire~5K0.91×
33Maine~5K0.89×
34Tennessee~30K0.88×
35Arkansas~10K0.88×
36Nebraska~6K0.88×
37New Mexico~6K0.88×
38West Virginia~6K0.88×
39Missouri~20K0.87×
40Mississippi~10K0.87×
41Idaho~6K0.86×
42Colorado~20K0.85×
43South Carolina~20K0.85×
44Oklahoma~10K0.84×
45Louisiana~20K0.83×
46Kentucky~10K0.83×
47Iowa~10K0.83×
48Wisconsin~20K0.81×
49Alabama~20K0.81×
50Utah~10K0.81×
Fig. 06

Affinity by region

Affinity by region — South India, United States
0.81×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South India audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society47.44×
02NDTVMovies & TV31.67×
03Alia BhattMovies & TV29.66×
04Ranbir KapoorMovies & TV26.04×
05SiriTechnology & Electronics25.26×
06Malaysian cuisineFood & Beverages23.20×
07Indonesian cuisineFood & Beverages21.15×
08Ranveer SinghMovies & TV18.75×
09Shah Rukh KhanMovies & TV17.46×
10Deepika PadukoneMovies & TV17.46×
11HindiPolitics & Society17.33×
12Priyanka ChopraMovies & TV13.82×
13Cricket World CupSports13.51×
14Air CanadaTravel & Leisure11.57×
15India national cricket teamSports11.00×
16Goldie HawnMovies & TV9.46×
17HinduismPolitics & Society8.83×
18MarketWatchBusiness & Career5.89×
19Great ClipsBeauty & Wellness3.70×
20Planet FitnessSports2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South India audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.91×
Quality AwarenessPREMIUM1.89×
IndulgenceJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South India audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
DIY MentalityTHRILL0.85×
IndividualismJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South India have in United States?

South India has an estimated audience of 1,427,422 people in United States, concentrated in California and Texas.

02

What is the gender split and age of South India fans?

53.6% of South India fans are female, 46.4% are male, with an average age of 40.6 years.

03

Which brands do South India fans like most?

South India fans show strongest brand affinity for Hindi (17.33×), NDTV (31.67×), and Priyanka Chopra (13.82×) over the country average.

04

Where do South India fans live in United States?

South India fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do South India fans also like?

Beyond South India itself, the audience over-indexes on NDTV (31.67×), Priyanka Chopra (13.82×), Alia Bhatt (29.66×), and Hindustan (47.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See South India audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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