utsav fashion Audience in United States

utsav fashion logo

utsav fashion has an estimated audience of 491,123 people in United States. 76.6% are female, 23.4% are male, average age 35.9. Top regions: California, New York, Texas. Top brand affinities: Society6, Rainbow Loom, Anupam Kher, India national cricket team, PSV Eindhoven.

The average utsav fashion fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Society6, Rainbow Loom, Anupam Kher, with strongest over-indexing on Society6 (165.84× the country average). Demographically, the utsav fashion audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

Demographics of utsav fashion fans

Demographic split for utsav fashion audience in United States
MetricValue
Female76.6%
Male23.4%
Average age35.9
Estimated audience size491,123

Audience persona

The typical utsav fashion fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Society6.

Top regions in United States

Top regions ranked by reach for utsav fashion in United States
RegionReachAffinity
California106,7611.98×
New York84,8393.09×
Texas80,9861.92×
Florida53,7591.62×
New Jersey48,3703.87×
Illinois31,8291.95×
Pennsylvania30,2661.83×
Virginia23,9992.01×
Georgia23,8121.57×
North Carolina20,2891.37×
Maryland18,5482.2×
Michigan18,2321.42×
Ohio16,7041.1×
Massachusetts16,2481.68×
Washington12,6271.28×
Arizona9,2120.92×
Connecticut8,1481.65×
Minnesota7,3001.04×
Tennessee6,9640.71×
Colorado6,2100.8×
Indiana5,8680.65×
Missouri4,6720.59×
Oregon4,5330.81×
Wisconsin4,4240.6×
South Carolina4,2830.58×
Kentucky3,7030.6×
Alabama3,3960.49×
Oklahoma3,3170.61×
Kansas2,7380.71×
Nevada2,5590.54×
Iowa2,1450.53×
Delaware2,0781.53×
Arkansas2,0760.51×
Louisiana1,9760.31×
New Mexico1,5100.61×
New Hampshire1,3950.72×
Washington, District of Columbia1,3310.9×
Mississippi1,2540.31×
Nebraska1,1390.46×
Utah1,1080.25×
Rhode Island8610.55×
Idaho7820.32×
West Virginia6590.29×
Alaska6150.58×
Hawaii5390.26×
Montana4910.36×
Maine4860.28×
South Dakota4850.43×
North Dakota4720.47×
Wyoming4570.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for utsav fashion audience
BrandAffinityCategory
Society6165.84×Shopping
Rainbow Loom188.21×Kids & Family
Anupam Kher121.57×Movies & TV
India national cricket team20.76×Sports
PSV Eindhoven36.9×Sports
Nordstrom rack4.81×Fashion & Accessoires
Luxury Travel11.66×Travel & Leisure
Bollywood movies6.69×Movies & TV
Group buying13.24×Shopping
Luxury Bags18.18×Fashion & Accessoires
Back to the Future11.57×Movies & TV
Designer clothing5.17×Fashion & Accessoires
Air Canada11.64×Travel & Leisure
Monogram10.2×Home & Garden
Shah Rukh Khan18.12×Movies & TV
Malaysia Airlines20×Travel & Leisure
Planet Fitness2.86×Sports
Onitsuka Tiger15.02×Fashion & Accessoires
Deepika Padukone18.91×Movies & TV
Hinduism6.49×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by utsav fashion audience
TraitClusterScore
Luxury OrientationPREMIUM4.7
PatriotismCONSERVATISM3.75
Pet OwnershipJOY2.32
Quality AwarenessPREMIUM2.01
Design AffinityPREMIUM1.73
Price SensitivityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for utsav fashion
CountryShare
United States54.8%
India17.1%
United Kingdom10.1%

See utsav fashion audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does utsav fashion have in United States?

utsav fashion has an estimated audience of 491,123 people in United States, concentrated in California and New York.

What is the gender split and age of utsav fashion fans?

76.6% of utsav fashion fans are female, 23.4% are male, with an average age of 35.9 years.

Which brands do utsav fashion fans like most?

utsav fashion fans show strongest brand affinity for Society6 (165.84×), Rainbow Loom (188.21×), and Anupam Kher (121.57×) over the country average.

Where do utsav fashion fans live in United States?

utsav fashion fans in United States are most concentrated in California (reach 106,761), New York (reach 84,839), and Texas (reach 80,986). These three regions account for the largest share of the active audience.

What other brands do utsav fashion fans also like?

Beyond utsav fashion itself, the audience over-indexes on Rainbow Loom (188.21×), Anupam Kher (121.57×), India national cricket team (20.76×), and PSV Eindhoven (36.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for utsav fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.