Rascasse Audience Intelligence

utsav fashion Audience in United States

A data profile of the people who buy, follow and care about utsav fashion in United States — modelled from more than twelve digital signal sources. utsav fashion has an estimated audience of 488,541 people in United States.

#18among Apparel in United States#1201among Website / Newspaper / Magazine in United States#520in Shopping

The average utsav fashion fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Society6, Hinduism, Golden Corral, with strongest over-indexing on Society6 (226.18× the country average).

Demographically, the utsav fashion audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical utsav fashion fan in United States is more female, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Society6.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the utsav fashion profile in United States.

Audience size
489K
in United States
Gender
76.6%♀
23.4% male
Age
35.9
average years
Country rank
#37175
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of utsav fashion

76.6% are female, 23.4% are male, average age 35.9.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for utsav fashion audience in United States
MetricValue
Female76.6%
Male23.4%
Average age35.9
Estimated audience size488,541
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the utsav fashion audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3924%
40-4919%
50+10%
Fig. 04

Worldwide distribution

54.7%

of the worldwide utsav fashion audience comes from United States.

Worldwide audience distribution share by country for utsav fashion
CountryShare
United States54.7%
India17.1%
United Kingdom10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the utsav fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

utsav fashion fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K2.72×
02New York~60K2.32×
03Maryland~20K1.86×
04California~100K1.84×
05Virginia~20K1.72×
06Illinois~30K1.64×
07Florida~50K1.55×
08Michigan~20K1.55×
09Texas~60K1.51×
10Pennsylvania~20K1.51×
11Massachusetts~10K1.50×
12Georgia~20K1.40×
13Connecticut~7K1.40×
14North Carolina~20K1.28×
15Washington~10K1.14×
16Delaware~1K1.08×
17Minnesota~7K1.05×
18Ohio~20K1.03×
19Alaska~1K1.00×
20South Dakota~1K0.98×
21North Dakota<1K0.98×
22Vermont<1K0.98×
23Colorado~7K0.97×
24New Hampshire~2K0.96×
25Montana~1K0.96×
26Kansas~4K0.95×
27Maine~2K0.95×
28Rhode Island~1K0.95×
29Washington, District of Columbia~1K0.95×
30West Virginia~2K0.94×
31Hawaii~2K0.94×
32Idaho~2K0.93×
33Nebraska~2K0.93×
34New Mexico~2K0.93×
35Oklahoma~5K0.92×
36Mississippi~4K0.92×
37Oregon~5K0.91×
38Arkansas~4K0.91×
39Iowa~4K0.90×
40Kentucky~5K0.88×
41Utah~4K0.88×
42Arizona~9K0.87×
43Louisiana~6K0.87×
44Nevada~4K0.87×
45Tennessee~9K0.86×
46South Carolina~6K0.86×
47Alabama~6K0.86×
48Missouri~7K0.85×
49Indiana~7K0.83×
50Wisconsin~6K0.83×
Fig. 06

Affinity by region

Affinity by region — utsav fashion, United States
0.83×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the utsav fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for utsav fashion audience
#·InterestCategoryAffinity×
01Society6Shopping226.18×
02Rainbow LoomKids & Family45.65×
03KidZaniaKids & Family27.38×
04Etihad AirwaysTravel & Leisure19.93×
05Shah Rukh KhanMovies & TV17.71×
06MonogramHome & Garden15.64×
07India national cricket teamSports15.13×
08HinduismPolitics & Society12.83×
09Group buyingShopping12.31×
10Golden CorralFood & Beverages12.15×
11HindiPolitics & Society11.51×
12BB creamBeauty & Wellness9.66×
13Bollywood moviesMovies & TV7.43×
14Nordstrom rackFashion & Accessoires5.49×
15WeavingFashion & Accessoires4.52×
16IKEAHome & Garden3.15×
17Planet FitnessSports3.05×
18NordstromShopping2.82×
19PinterestInternet & Social Media2.30×
20CookingFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the utsav fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by utsav fashion audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.93×
Pet OwnershipJOY2.56×
Quality AwarenessPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by utsav fashion audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
IndividualismJOY0.82×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does utsav fashion have in United States?

utsav fashion has an estimated audience of 488,541 people in United States, concentrated in California and New York.

02

What is the gender split and age of utsav fashion fans?

76.6% of utsav fashion fans are female, 23.4% are male, with an average age of 35.9 years.

03

Which brands do utsav fashion fans like most?

utsav fashion fans show strongest brand affinity for Society6 (226.18×), Hinduism (12.83×), and Golden Corral (12.15×) over the country average.

04

Where do utsav fashion fans live in United States?

utsav fashion fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do utsav fashion fans also like?

Beyond utsav fashion itself, the audience over-indexes on Hinduism (12.83×), Golden Corral (12.15×), Nordstrom rack (5.49×), and Monogram (15.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Apparel audiences in United States

See utsav fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for utsav fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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