Indian Jewelry Audience in United States

Indian Jewelry logo

Indian Jewelry has an estimated audience of 441,506 people in United States. 74.5% are female, 25.5% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Rainbow Loom, Autism Awareness, Diabetes mellitus awareness, Ornaments, Microblogging.

The average Indian Jewelry fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rainbow Loom, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Rainbow Loom (162.62× the country average). Demographically, the Indian Jewelry audience skews more female with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Indian Jewelry fans

Demographic split for Indian Jewelry audience in United States
MetricValue
Female74.5%
Male25.5%
Average age38.9
Estimated audience size441,506

Audience persona

The typical Indian Jewelry fan in United States is more female, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rainbow Loom.

Top regions in United States

Top regions ranked by reach for Indian Jewelry in United States
RegionReachAffinity
California94,9241.96×
Texas64,8241.71×
New York41,6171.69×
Florida34,0451.14×
New Jersey25,3792.26×
Illinois20,7741.41×
Georgia20,1591.48×
Pennsylvania18,3621.24×
North Carolina16,3631.23×
Ohio16,0181.18×
Virginia15,6191.45×
Arizona12,7591.42×
Michigan12,4231.08×
Maryland11,9231.57×
Washington11,6021.31×
Massachusetts11,2281.29×
Tennessee8,3770.95×
Indiana7,8260.97×
Colorado6,6890.96×
Missouri6,5480.92×
South Carolina5,4420.82×
Louisiana5,1820.91×
Connecticut5,0471.14×
Nevada4,9921.17×
Minnesota4,9510.78×
Kentucky4,8280.87×
Oklahoma4,6150.94×
Wisconsin4,3530.66×
Alabama4,3210.7×
Oregon4,2750.84×
Utah3,4240.87×
New Mexico3,1381.42×
Kansas3,0560.88×
Arkansas2,9940.82×
Mississippi2,2460.62×
Iowa2,2410.62×
Delaware1,5711.29×
Washington, District of Columbia1,4701.11×
Nebraska1,3950.63×
New Hampshire1,3630.78×
Idaho1,2030.54×
West Virginia1,1530.56×
Hawaii1,0610.56×
Rhode Island1,0570.75×
Maine7570.48×
Wyoming6280.96×
Montana5230.43×
Alaska4750.5×
South Dakota4090.4×
North Dakota3350.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian Jewelry audience
BrandAffinityCategory
Rainbow Loom162.62×Kids & Family
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Ornaments139.05×Arts & Culture
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Shah Rukh Khan32.57×Movies & TV
Deepika Padukone34.45×Movies & TV
HDFC Bank50.19×Business & Career
Hindi15.11×Politics & Society
Income tax13.19×Business & Career
Planet Fitness4.21×Sports
Ranbir Kapoor42.75×Movies & TV
India national cricket team17.14×Sports
Flipkart15.49×Shopping
Ranveer Singh29.74×Movies & TV
Nordstrom rack4.41×Fashion & Accessoires
Jewellery store12.47×Fashion & Accessoires
Katrina Kaif31.22×Movies & TV
Anupam Kher65.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian Jewelry audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.71
Design AffinityPREMIUM1.76
Pet OwnershipJOY1.71
Luxury OrientationPREMIUM1.7
TravellingTHRILL1.65
Community OrientationOPEN1.62

Worldwide distribution

Worldwide audience distribution share by country for Indian Jewelry
CountryShare
India28.8%
United States16.1%
Japan12.3%

See Indian Jewelry audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Indian Jewelry have in United States?

Indian Jewelry has an estimated audience of 441,506 people in United States, concentrated in California and Texas.

What is the gender split and age of Indian Jewelry fans?

74.5% of Indian Jewelry fans are female, 25.5% are male, with an average age of 38.9 years.

Which brands do Indian Jewelry fans like most?

Indian Jewelry fans show strongest brand affinity for Rainbow Loom (162.62×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Indian Jewelry fans live in United States?

Indian Jewelry fans in United States are most concentrated in California (reach 94,924), Texas (reach 64,824), and New York (reach 41,617). These three regions account for the largest share of the active audience.

What other brands do Indian Jewelry fans also like?

Beyond Indian Jewelry itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Ornaments (139.05×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.