Rascasse Audience Intelligence

Indian Jewelry Audience in United States

A data profile of the people who buy, follow and care about Indian Jewelry in United States — modelled from more than twelve digital signal sources. Indian Jewelry has an estimated audience of 441,506 people in United States.

#11899among Topic in United States#1391in Fashion & Accessoires

The average Indian Jewelry fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shah Rukh Khan, Google Earth, Meijer, with strongest over-indexing on Shah Rukh Khan (34.1× the country average).

Demographically, the Indian Jewelry audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian Jewelry fan in United States is more female, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Shah Rukh Khan.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian Jewelry profile in United States.

Audience size
442K
in United States
Gender
74.5%♀
25.5% male
Age
38.9
average years
Country rank
#39355
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian Jewelry fans

74.5% are female, 25.5% are male, average age 38.9.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Indian Jewelry audience in United States
MetricValue
Female74.5%
Male25.5%
Average age38.9
Estimated audience size441,506
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Indian Jewelry audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3923%
40-4921%
50+18%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Indian Jewelry audience comes from United States.

Worldwide audience distribution share by country for Indian Jewelry
CountryShare
India28.8%
United States16.1%
Japan12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian Jewelry audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian Jewelry fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K2.12×
02California~90K1.82×
03Texas~60K1.67×
04New York~40K1.57×
05Arizona~10K1.53×
06Georgia~20K1.46×
07New Mexico~3K1.45×
08Maryland~10K1.43×
09Virginia~10K1.38×
10Illinois~20K1.31×
11Washington~10K1.30×
12Massachusetts~10K1.29×
13Nevada~5K1.22×
14Delaware~1K1.20×
15North Carolina~20K1.19×
16Pennsylvania~20K1.17×
17Ohio~20K1.14×
18Connecticut~5K1.13×
19Florida~30K1.06×
20Washington, District of Columbia~1K1.06×
21Michigan~10K1.05×
22Indiana~8K1.00×
23Colorado~7K0.98×
24Oklahoma~5K0.96×
25Tennessee~8K0.91×
26Missouri~6K0.91×
27Kentucky~5K0.91×
28Kansas~3K0.91×
29Utah~4K0.90×
30New Hampshire~2K0.90×
31Arkansas~3K0.88×
32Rhode Island~1K0.88×
33Alaska<1K0.88×
34Vermont<1K0.88×
35Louisiana~5K0.87×
36North Dakota<1K0.86×
37Oregon~4K0.85×
38South Dakota<1K0.85×
39South Carolina~6K0.83×
40Montana~1K0.83×
41Maine~1K0.82×
42West Virginia~2K0.81×
43Minnesota~5K0.80×
44Nebraska~2K0.80×
45Mississippi~3K0.79×
46Hawaii~2K0.79×
47Idaho~2K0.78×
48Alabama~5K0.77×
49Iowa~3K0.76×
50Wisconsin~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Indian Jewelry, United States
0.73×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian Jewelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian Jewelry audience
#·InterestCategoryAffinity×
01OrnamentsArts & Culture86.88×
02Rainbow LoomKids & Family50.90×
03Ranbir KapoorMovies & TV35.52×
04Shah Rukh KhanMovies & TV34.10×
05Deepika PadukoneMovies & TV33.20×
06Katrina KaifMovies & TV32.24×
07NDTVMovies & TV31.72×
08Ranveer SinghMovies & TV25.23×
09Etihad AirwaysTravel & Leisure20.00×
10International educationBusiness & Career19.62×
11malwarebytesTechnology & Electronics18.74×
12FlipkartShopping15.19×
13HindiPolitics & Society14.88×
14Google EarthInternet & Social Media12.88×
15India national cricket teamSports12.85×
16Jewellery storeFashion & Accessoires11.91×
17HinduismPolitics & Society7.83×
18MeijerShopping7.69×
19Google FlightsTravel & Leisure4.08×
20Nordstrom rackFashion & Accessoires4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian Jewelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian Jewelry audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.96×
Pet OwnershipJOY1.91×
Luxury OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian Jewelry audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
DIY MentalityTHRILL0.99×
CreativityOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian Jewelry have in United States?

Indian Jewelry has an estimated audience of 441,506 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indian Jewelry fans?

74.5% of Indian Jewelry fans are female, 25.5% are male, with an average age of 38.9 years.

03

Which brands do Indian Jewelry fans like most?

Indian Jewelry fans show strongest brand affinity for Shah Rukh Khan (34.1×), Google Earth (12.88×), and Meijer (7.69×) over the country average.

04

Where do Indian Jewelry fans live in United States?

Indian Jewelry fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Indian Jewelry fans also like?

Beyond Indian Jewelry itself, the audience over-indexes on Google Earth (12.88×), Meijer (7.69×), Deepika Padukone (33.2×), and NDTV (31.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Indian Jewelry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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