Rascasse Audience Intelligence

Nightlight Audience in Germany

A data profile of the people who buy, follow and care about Nightlight in Germany — modelled from more than twelve digital signal sources. Nightlight has an estimated audience of 546,197 people in Germany.

#4456among Topic in Germany#853in Travel & Leisure

The average Nightlight fan in Germany is 41.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Hamburg, Nordrhein-Westfalen.

Top brand affinities include Chester Bennington, Lights (musician), Light-emitting diode, with strongest over-indexing on Chester Bennington (33.01× the country average).

Demographically, the Nightlight audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nightlight fan in Germany is balanced, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Chester Bennington.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nightlight profile in Germany.

Audience size
546K
in Germany
Gender
52.4%♀
47.6% male
Age
41.6
average years
Country rank
#10922
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nightlight fans

52.4% are female, 47.6% are male, average age 41.6.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Nightlight audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age41.6
Estimated audience size546,197
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Nightlight audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4925%
50+22%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Nightlight audience comes from Germany.

Worldwide audience distribution share by country for Nightlight
CountryShare
United States15.5%
Taiwan9.1%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nightlight audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nightlight fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~80K6.21×
02Bayern~300K3.23×
03Schleswig-Holstein~20K0.98×
04Saarland~6K0.88×
05Bremen~4K0.88×
06Berlin~20K0.82×
07Mecklenburg-Vorpommern~8K0.80×
08Sachsen-Anhalt~10K0.77×
09Thüringen~10K0.77×
10Brandenburg~10K0.74×
11Hessen~30K0.71×
12Rheinland-Pfalz~20K0.69×
13Niedersachsen~40K0.68×
14Sachsen~20K0.65×
15Nordrhein-Westfalen~70K0.62×
16Baden-Württemberg~40K0.59×
Fig. 06

Affinity by region

Affinity by region — Nightlight, Germany
0.59×1.00×6.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nightlight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nightlight audience
#·InterestCategoryAffinity×
01Video resumeBusiness & Career37.21×
02Mike ShinodaMusic & Radio35.76×
03Chester BenningtonMusic & Radio33.01×
04Trisha (actress)Movies & TV29.42×
05OoredooTechnology & Electronics28.44×
06Software design patternTechnology & Electronics23.59×
07Lights (musician)Music & Radio22.92×
08LED strip lightHome & Garden22.10×
09Incandescent light bulbHome & Garden16.85×
10Light fixtureHome & Garden16.79×
11Southern United StatesTravel & Leisure16.04×
12SpreadshirtFashion & Accessoires13.29×
13Light-emitting diodeTechnology & Electronics10.27×
14Age of EnlightenmentPolitics & Society7.61×
15LED lampHome & Garden7.07×
16LightingHome & Garden6.24×
17FlyeralarmHome & Garden4.48×
18IKEAHome & Garden1.85×
19H&MShopping1.71×
20Harry PotterMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nightlight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nightlight audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.63×
CreativityOPEN1.53×
Luxury OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nightlight audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.09×
PatriotismCONSERVATISM1.11×
SpiritualityBALANCE1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nightlight have in Germany?

Nightlight has an estimated audience of 546,197 people in Germany, concentrated in Bayern and Hamburg.

02

What is the gender split and age of Nightlight fans?

52.4% of Nightlight fans are female, 47.6% are male, with an average age of 41.6 years.

03

Which brands do Nightlight fans like most?

Nightlight fans show strongest brand affinity for Chester Bennington (33.01×), Lights (musician) (22.92×), and Light-emitting diode (10.27×) over the country average.

04

Where do Nightlight fans live in Germany?

Nightlight fans in Germany are most concentrated in Bayern (reach ~300K), Hamburg (reach ~80K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nightlight fans also like?

Beyond Nightlight itself, the audience over-indexes on Lights (musician) (22.92×), Light-emitting diode (10.27×), Mike Shinoda (35.76×), and Light fixture (16.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Nightlight audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nightlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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