Nightlight Audience in Germany
Nightlight has an estimated audience of 546,197 people in Germany. 52.4% are female, 47.6% are male, average age 41.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Chester Bennington, Lights (musician), Light-emitting diode, Light fixture, Mike Shinoda.
The average Nightlight fan in Germany is 41.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Chester Bennington, Lights (musician), Light-emitting diode, with strongest over-indexing on Chester Bennington (33.01× the country average). Demographically, the Nightlight audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Nightlight fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 41.6 |
| Estimated audience size | 546,197 |
Audience persona
The typical Nightlight fan in Germany is balanced, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Chester Bennington.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 358,228 | 4.08× |
| Nordrhein-Westfalen | 77,903 | 0.65× |
| Baden-Württemberg | 44,913 | 0.6× |
| Niedersachsen | 35,644 | 0.67× |
| Hamburg | 33,107 | 2.68× |
| Hessen | 31,526 | 0.76× |
| Berlin | 23,849 | 0.98× |
| Schleswig-Holstein | 21,435 | 1.09× |
| Rheinland-Pfalz | 16,469 | 0.6× |
| Sachsen | 13,427 | 0.5× |
| Brandenburg | 9,673 | 0.57× |
| Sachsen-Anhalt | 7,861 | 0.56× |
| Thüringen | 6,839 | 0.49× |
| Mecklenburg-Vorpommern | 5,960 | 0.57× |
| Saarland | 3,318 | 0.49× |
| Bremen | 3,256 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chester Bennington | 33.01× | Music & Radio |
| Lights (musician) | 22.92× | Music & Radio |
| Light-emitting diode | 10.27× | Technology & Electronics |
| Light fixture | 16.79× | Home & Garden |
| Mike Shinoda | 35.76× | Music & Radio |
| Incandescent light bulb | 16.85× | Home & Garden |
| Spreadshirt | 13.29× | Fashion & Accessoires |
| Southern United States | 16.04× | Travel & Leisure |
| Video resume | 37.21× | Business & Career |
| LED strip light | 22.1× | Home & Garden |
| Lighting | 6.24× | Home & Garden |
| LED lamp | 7.07× | Home & Garden |
| Harry Potter | 1.56× | Movies & TV |
| IKEA | 1.85× | Home & Garden |
| Age of Enlightenment | 7.61× | Politics & Society |
| Oblivion (2013 film) | 4.97× | Movies & TV |
| Software design pattern | 23.59× | Technology & Electronics |
| Flyeralarm | 4.48× | Home & Garden |
| Linkin Park | 5.18× | Music & Radio |
| Trisha (actress) | 29.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.89 |
| Sustainability | BALANCE | 2.11 |
| Individualism | JOY | 1.72 |
| Urban Lifestyle | OPEN | 1.51 |
| Convenience Orientation | PREMIUM | 1.48 |
| Price Sensitivity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Taiwan | 9.1% |
| Japan | 4.1% |
See Nightlight audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nightlight have in Germany?
Nightlight has an estimated audience of 546,197 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Nightlight fans?
52.4% of Nightlight fans are female, 47.6% are male, with an average age of 41.6 years.
Which brands do Nightlight fans like most?
Nightlight fans show strongest brand affinity for Chester Bennington (33.01×), Lights (musician) (22.92×), and Light-emitting diode (10.27×) over the country average.
Where do Nightlight fans live in Germany?
Nightlight fans in Germany are most concentrated in Bayern (reach 358,228), Nordrhein-Westfalen (reach 77,903), and Baden-Württemberg (reach 44,913). These three regions account for the largest share of the active audience.
What other brands do Nightlight fans also like?
Beyond Nightlight itself, the audience over-indexes on Lights (musician) (22.92×), Light-emitting diode (10.27×), Light fixture (16.79×), and Mike Shinoda (35.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nightlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.