A data profile of the people who buy, follow and care about Age of Enlightenment in Germany — modelled from more than twelve digital signal sources. Age of Enlightenment has an estimated audience of 1,074,485 people in Germany.
The average Age of Enlightenment fan in Germany is 40.9 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Tagesschau, MSN, Robert Redford, with strongest over-indexing on Tagesschau (3.03× the country average).
Demographically, the Age of Enlightenment audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Age of Enlightenment fan in Germany is more female, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Age of Enlightenment profile in Germany.
57.5% are female, 42.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 40.9 |
| Estimated audience size | 1,074,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Age of Enlightenment audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 14.5% |
| Italy | 4.9% |
Where the Age of Enlightenment audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~10K | 1.38× | |
| 02 | Berlin | ~60K | 1.20× | |
| 03 | Niedersachsen | ~100K | 1.14× | |
| 04 | Thüringen | ~30K | 1.14× | |
| 05 | Brandenburg | ~40K | 1.10× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.05× | |
| 07 | Sachsen | ~50K | 1.04× | |
| 08 | Sachsen-Anhalt | ~30K | 1.03× | |
| 09 | Bayern | ~200K | 1.00× | |
| 10 | Hamburg | ~20K | 0.98× | |
| 11 | Rheinland-Pfalz | ~50K | 0.96× | |
| 12 | Hessen | ~80K | 0.95× | |
| 13 | Saarland | ~10K | 0.86× | |
| 14 | Baden-Württemberg | ~100K | 0.82× | |
| 15 | Schleswig-Holstein | ~30K | 0.81× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.60× |
The strongest cross-interests of the Age of Enlightenment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natuzzi | Home & Garden | 30.54× | ||
| 02 | Death Proof | Movies & TV | 16.11× | ||
| 03 | Nightlight | Travel & Leisure | 7.61× | ||
| 04 | Karl Marx | Literature | 5.90× | ||
| 05 | NachDenkSeiten | Politics & Society | 4.51× | ||
| 06 | Solidarity | Politics & Society | 3.96× | ||
| 07 | Sahra Wagenknecht | Politics & Society | 3.92× | ||
| 08 | MSN | News | 3.79× | ||
| 09 | Democracy | Politics & Society | 3.73× | ||
| 10 | Robert Redford | Movies & TV | 3.62× | ||
| 11 | Firefox | Internet & Social Media | 3.62× | ||
| 12 | Tagesschau | Movies & TV | 3.03× | ||
| 13 | Satire | Literature | 2.84× | ||
| 14 | Crime fiction | Literature | 2.79× | ||
| 15 | Flower bouquet | Home & Garden | 2.78× | ||
| 16 | Focus | News | 2.24× | ||
| 17 | Der Tagesspiegel | News | 2.21× | ||
| 18 | Hugendubel | Shopping | 2.07× | ||
| 19 | Internet & Social Media | 1.77× | |||
| 20 | Tattoos | Fashion & Accessoires | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.10× | |
| Quality Awareness | PREMIUM | 1.83× | |
| Community Orientation | OPEN | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Sports Activity | POWER | 0.91× |
Age of Enlightenment has an estimated audience of 1,074,485 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
57.5% of Age of Enlightenment fans are female, 42.5% are male, with an average age of 40.9 years.
Age of Enlightenment fans show strongest brand affinity for Tagesschau (3.03×), MSN (3.79×), and Robert Redford (3.62×) over the country average.
Age of Enlightenment fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Age of Enlightenment itself, the audience over-indexes on MSN (3.79×), Robert Redford (3.62×), Death Proof (16.11×), and Flower bouquet (2.78×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Age of Enlightenment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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