Light fixture Audience in Germany
Light fixture has an estimated audience of 977,119 people in Germany. 56.3% are female, 43.7% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Light fixture fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Light fixture audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Light fixture fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.5 |
| Estimated audience size | 977,119 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 284,682 | 1.33× |
| Bayern | 180,749 | 1.15× |
| Baden-Württemberg | 167,022 | 1.25× |
| Niedersachsen | 98,393 | 1.04× |
| Hessen | 86,293 | 1.16× |
| Rheinland-Pfalz | 56,898 | 1.16× |
| Schleswig-Holstein | 40,459 | 1.15× |
| Berlin | 39,322 | 0.9× |
| Sachsen | 38,125 | 0.8× |
| Brandenburg | 24,328 | 0.8× |
| Hamburg | 23,283 | 1.05× |
| Thüringen | 21,451 | 0.86× |
| Sachsen-Anhalt | 18,356 | 0.73× |
| Mecklenburg-Vorpommern | 13,520 | 0.72× |
| Saarland | 11,876 | 0.99× |
| Bremen | 7,520 | 0.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.98 |
| Quality Awareness | PREMIUM | 1.85 |
| DIY Mentality | THRILL | 1.56 |
| Sustainability | BALANCE | 1.31 |
| Patriotism | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 7.1% |
| United Kingdom | 6.2% |
See Light fixture audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Light fixture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.