Rascasse Audience Intelligence

Life Is Strange Audience in United States

A data profile of the people who buy, follow and care about Life Is Strange in United States — modelled from more than twelve digital signal sources. Life Is Strange has an estimated audience of 484,082 people in United States.

#501among Video / Board Game in United States#825in Games

The average Life Is Strange fan in United States is 29.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lights (musician), Akira (manga), Akira (film), with strongest over-indexing on Lights (musician) (53.51× the country average).

Demographically, the Life Is Strange audience skews balanced with an average age of 29.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Life Is Strange fan in United States is balanced, around 29.0 years old, with strong Spirituality tendencies and a notable affinity for Lights (musician).

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life Is Strange profile in United States.

Audience size
484K
in United States
Gender
49.8%♀
50.2% male
Age
29.0
average years
Country rank
#37366
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Life Is Strange fans

49.8% are female, 50.2% are male, average age 29.0.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Life Is Strange audience in United States
MetricValue
Female49.8%
Male50.2%
Average age29.0
Estimated audience size484,082
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Life Is Strange audience in United States
Age bracketShare%
16-1948%
20-2924%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Life Is Strange audience comes from United States.

Worldwide audience distribution share by country for Life Is Strange
CountryShare
United States17.3%
Japan9.0%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life Is Strange audience in United States is strongest.

Fig. 05

Top regions by affinity

Life Is Strange fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.46×
02Washington~10K1.28×
03California~60K1.17×
04Oklahoma~6K1.13×
05West Virginia~3K1.13×
06Kentucky~7K1.11×
07Nevada~5K1.11×
08Alaska~1K1.10×
09Rhode Island~2K1.09×
10Texas~40K1.08×
11Virginia~10K1.07×
12Maryland~9K1.07×
13Georgia~20K1.06×
14Michigan~10K1.06×
15Indiana~9K1.06×
16Ohio~20K1.05×
17Arizona~10K1.05×
18Arkansas~4K1.04×
19Pennsylvania~20K1.03×
20Illinois~20K1.03×
21North Carolina~10K1.03×
22Kansas~4K1.01×
23Missouri~8K1.00×
24Utah~4K1.00×
25New Mexico~2K1.00×
26New York~30K0.99×
27Massachusetts~9K0.99×
28Colorado~7K0.99×
29Connecticut~5K0.99×
30Maine~2K0.98×
31Florida~30K0.97×
32Tennessee~9K0.97×
33Vermont<1K0.97×
34Alabama~6K0.96×
35Iowa~4K0.95×
36Idaho~2K0.95×
37New Hampshire~2K0.95×
38Delaware~1K0.95×
39New Jersey~10K0.94×
40Wisconsin~7K0.94×
41Minnesota~6K0.94×
42Louisiana~6K0.93×
43Mississippi~4K0.92×
44Nebraska~2K0.89×
45South Carolina~6K0.87×
46Montana~1K0.86×
47North Dakota<1K0.86×
48Hawaii~2K0.83×
49South Dakota<1K0.82×
50Washington, District of Columbia~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Life Is Strange, United States
0.79×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Life Is Strange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Life Is Strange audience
#·InterestCategoryAffinity×
01Hinata HyuugaLiterature96.15×
02Epic FailsInternet & Social Media93.41×
03Smart House (film)Movies & TV84.76×
04Motor controllerTechnology & Electronics83.23×
05Akira (manga)Movies & TV70.14×
06Eureka (U.S. TV series)Movies & TV59.93×
07Lights (musician)Music & Radio53.51×
08Akira (film)Movies & TV49.21×
09Samurai ChamplooMovies & TV46.44×
10Doomsday (film)Movies & TV36.11×
11Know Your MemeInternet & Social Media34.65×
12Doge (meme)Website / Newspaper / Magazine33.83×
13Dragon (2011 film)Movies & TV25.12×
14Wyatt RussellMovies & TV24.97×
15Joe (singer)Music & Radio22.70×
16Superman (TV series)Movies & TV11.95×
17MoviesMovies & TV2.97×
18Arts and musicArts & Culture2.91×
19MusicBusiness & Career2.85×
20SportsSports2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Life Is Strange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Life Is Strange audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.01×
Urban LifestyleOPEN1.90×
Career OrientationPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Life Is Strange audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.45×
Risk AppetiteTHRILL0.66×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Life Is Strange have in United States?

Life Is Strange has an estimated audience of 484,082 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Life Is Strange fans?

49.8% of Life Is Strange fans are female, 50.2% are male, with an average age of 29.0 years.

03

Which brands do Life Is Strange fans like most?

Life Is Strange fans show strongest brand affinity for Lights (musician) (53.51×), Akira (manga) (70.14×), and Akira (film) (49.21×) over the country average.

04

Where do Life Is Strange fans live in United States?

Life Is Strange fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Life Is Strange fans also like?

Beyond Life Is Strange itself, the audience over-indexes on Akira (manga) (70.14×), Akira (film) (49.21×), Epic Fails (93.41×), and Know Your Meme (34.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Life Is Strange audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Life Is Strange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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