Life Is Strange Audience in United States

Life Is Strange logo

Life Is Strange has an estimated audience of 481,324 people in United States. 49.8% are female, 50.2% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Lights (musician), Akira (manga), Akira (film), Epic Fails, Know Your Meme.

The average Life Is Strange fan in United States is 29.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lights (musician), Akira (manga), Akira (film), with strongest over-indexing on Lights (musician) (53.51× the country average). Demographically, the Life Is Strange audience skews balanced with an average age of 29.0, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Record label

Demographics of Life Is Strange fans

Demographic split for Life Is Strange audience in United States
MetricValue
Female49.8%
Male50.2%
Average age29.0
Estimated audience size481,324

Audience persona

The typical Life Is Strange fan in United States is balanced, around 29.0 years old, with strong Family Orientation tendencies and a notable affinity for Lights (musician).

Top regions in United States

Top regions ranked by reach for Life Is Strange in United States
RegionReachAffinity
California62,1491.17×
Texas46,1811.12×
Florida32,8121.01×
New York28,0961.04×
Illinois17,2191.07×
Pennsylvania17,0121.05×
Georgia16,7301.13×
Ohio16,2381.1×
North Carolina15,6671.08×
Michigan14,1211.12×
Virginia13,1021.12×
Washington12,5721.3×
New Jersey11,9920.98×
Arizona10,3591.05×
Tennessee9,7091.01×
Massachusetts9,6101.01×
Indiana9,4331.07×
Maryland8,9731.08×
Missouri8,0811.04×
Colorado7,9231.04×
Oregon7,7191.4×
Kentucky6,7691.12×
Wisconsin6,7640.93×
Minnesota6,6380.96×
South Carolina6,4370.89×
Alabama6,3160.94×
Oklahoma5,9871.12×
Louisiana5,7230.92×
Nevada5,2851.14×
Connecticut4,8501×
Utah4,3571.01×
Arkansas4,0521.02×
Iowa3,8980.98×
Kansas3,7480.99×
Mississippi3,5830.9×
West Virginia2,4651.1×
New Mexico2,3600.98×
Idaho2,1600.89×
Nebraska2,0590.85×
New Hampshire1,7650.93×
Hawaii1,6700.81×
Maine1,6650.97×
Rhode Island1,3950.91×
Delaware1,2310.93×
Washington, District of Columbia1,1510.8×
Alaska1,0491.02×
Montana1,0480.78×
South Dakota8350.75×
North Dakota7590.77×
Vermont7480.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life Is Strange audience
BrandAffinityCategory
Lights (musician)53.51×Music & Radio
Akira (manga)70.14×Movies & TV
Akira (film)49.21×Movies & TV
Epic Fails93.41×Internet & Social Media
Know Your Meme34.65×Internet & Social Media
Wyatt Russell24.97×Movies & TV
Superman (TV series)11.95×Movies & TV
Smart House (film)84.76×Movies & TV
Motor controller83.23×Technology & Electronics
Eureka (U.S. TV series)59.93×Movies & TV
Dragon (2011 film)25.12×Movies & TV
Samurai Champloo46.44×Movies & TV
Doomsday (film)36.11×Movies & TV
Music2.85×Business & Career
Movies2.97×Movies & TV
Arts and music2.91×Arts & Culture
Joe (singer)22.7×Music & Radio
Hinata Hyuuga96.15×Literature
Sports2.76×Sports
Reading2.76×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life Is Strange audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
Early Adopter MentalityPOWER1.52
PatriotismCONSERVATISM1.5
LGBTQ+ IdentityOPEN1.33
Social Media UsageJOY1.19
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Life Is Strange
CountryShare
United States17.4%
Japan9.1%
Germany8.5%

See Life Is Strange audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Life Is Strange have in United States?

Life Is Strange has an estimated audience of 481,324 people in United States, concentrated in California and Texas.

What is the gender split and age of Life Is Strange fans?

49.8% of Life Is Strange fans are female, 50.2% are male, with an average age of 29.0 years.

Which brands do Life Is Strange fans like most?

Life Is Strange fans show strongest brand affinity for Lights (musician) (53.51×), Akira (manga) (70.14×), and Akira (film) (49.21×) over the country average.

Where do Life Is Strange fans live in United States?

Life Is Strange fans in United States are most concentrated in California (reach 62,149), Texas (reach 46,181), and Florida (reach 32,812). These three regions account for the largest share of the active audience.

What other brands do Life Is Strange fans also like?

Beyond Life Is Strange itself, the audience over-indexes on Akira (manga) (70.14×), Akira (film) (49.21×), Epic Fails (93.41×), and Know Your Meme (34.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life Is Strange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.