Life Is Strange Audience in Germany
Life Is Strange has an estimated audience of 235,399 people in Germany. 29.5% are female, 70.5% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Eva Green, Paluten, Gronkh, The Last of Us, BastiGHG.
The average Life Is Strange fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Eva Green, Paluten, Gronkh, with strongest over-indexing on Eva Green (60.4× the country average). Demographically, the Life Is Strange audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Record label
Demographics of Life Is Strange fans
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 36.0 |
| Estimated audience size | 235,399 |
Audience persona
The typical Life Is Strange fan in Germany is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Eva Green.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,040 | 1.17× |
| Bayern | 32,458 | 0.86× |
| Niedersachsen | 25,247 | 1.1× |
| Baden-Württemberg | 22,513 | 0.7× |
| Hessen | 19,283 | 1.07× |
| Sachsen | 12,209 | 1.06× |
| Berlin | 11,806 | 1.12× |
| Rheinland-Pfalz | 11,072 | 0.94× |
| Schleswig-Holstein | 8,797 | 1.04× |
| Brandenburg | 6,753 | 0.92× |
| Sachsen-Anhalt | 5,997 | 0.98× |
| Thüringen | 5,537 | 0.92× |
| Hamburg | 5,458 | 1.03× |
| Mecklenburg-Vorpommern | 4,049 | 0.9× |
| Saarland | 2,723 | 0.94× |
| Bremen | 2,491 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eva Green | 60.4× | Movies & TV |
| Paluten | 21.02× | Internet & Social Media |
| Gronkh | 32.48× | Games |
| The Last of Us | 12.65× | Games |
| BastiGHG | 21.02× | Games |
| Final Fantasy | 13.61× | Games |
| Laserluca | 17.38× | Internet & Social Media |
| Lands' End | 20× | Fashion & Accessoires |
| Defense of the Ancients | 35.79× | Games |
| Gérard Depardieu | 20× | Movies & TV |
| Wetter.com | 4.1× | Home & Garden |
| Animal Crossing | 17.53× | Games |
| The Sims | 13.23× | Games |
| The Witcher 3: Wild Hunt | 10.07× | Games |
| Chaosflo44 | 32.48× | Internet & Social Media |
| The Elder Scrolls | 11.29× | Games |
| First-person shooter games | 4.47× | Games |
| Luc Besson | 20× | Movies & TV |
| Dieter Bohlen | 5.57× | Music & Radio |
| Online poker | 6.27× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Social Media Usage | JOY | 1.25 |
| Pet Ownership | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.23 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Tradition | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 9.1% |
| Germany | 8.5% |
See Life Is Strange audiences in other countries
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- Red Bull Records (947,880)
Frequently asked questions
How many fans does Life Is Strange have in Germany?
Life Is Strange has an estimated audience of 235,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Life Is Strange fans?
29.5% of Life Is Strange fans are female, 70.5% are male, with an average age of 36.0 years.
Which brands do Life Is Strange fans like most?
Life Is Strange fans show strongest brand affinity for Eva Green (60.4×), Paluten (21.02×), and Gronkh (32.48×) over the country average.
Where do Life Is Strange fans live in Germany?
Life Is Strange fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,040), Bayern (reach 32,458), and Niedersachsen (reach 25,247). These three regions account for the largest share of the active audience.
What other brands do Life Is Strange fans also like?
Beyond Life Is Strange itself, the audience over-indexes on Paluten (21.02×), Gronkh (32.48×), The Last of Us (12.65×), and BastiGHG (21.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Life Is Strange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.