Paluten Audience in Germany
Paluten has an estimated audience of 657,482 people in Germany. 28.7% are female, 71.3% are male, average age 25.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Klis, Mido (footballer), Progressive rock, Combat sport.
The average Paluten fan in Germany is 25.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Klis, Mido (footballer), with strongest over-indexing on Loincloth (13.69× the country average). Demographically, the Paluten audience skews more male with an average age of 25.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Paluten fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 25.7 |
| Estimated audience size | 657,482 |
Audience persona
The typical Paluten fan in Germany is more male, around 25.7 years old, with strong Patriotism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 226,073 | 0.9× |
| Bayern | 225,980 | 1.22× |
| Baden-Württemberg | 172,235 | 1.09× |
| Niedersachsen | 126,861 | 1.13× |
| Sachsen | 79,406 | 1.4× |
| Hessen | 66,928 | 0.76× |
| Rheinland-Pfalz | 55,674 | 0.96× |
| Schleswig-Holstein | 51,507 | 1.24× |
| Brandenburg | 41,224 | 1.15× |
| Berlin | 39,968 | 0.77× |
| Thüringen | 35,059 | 1.19× |
| Sachsen-Anhalt | 29,382 | 0.98× |
| Mecklenburg-Vorpommern | 23,622 | 1.07× |
| Hamburg | 22,005 | 0.84× |
| Saarland | 9,418 | 0.66× |
| Bremen | 5,990 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 13.69× | Fashion & Accessoires |
| Klis | 112.7× | Travel & Leisure |
| Mido (footballer) | 26.73× | Sports |
| Progressive rock | 3.81× | Music & Radio |
| Combat sport | 3.32× | Sports |
| Dog breed | 2.13× | Pets & Animals |
| Jalebi | 23.34× | Food & Beverages |
| Home construction | 1.64× | Home & Garden |
| Personalised Gifts | 3.27× | Home & Garden |
| South Asian cuisine | 11.15× | Food & Beverages |
| Hückelhoven | 11.33× | Travel & Leisure |
| Unique Gifts | 1.69× | Shopping |
| Racing | 2.07× | Cars & Mobility |
| Stradivarius | 1.79× | Shopping |
| Urban Outfitters | 1.8× | Shopping |
| Harvey Mudd College | 19.13× | Business & Career |
| Turner & Hooch | 20× | Movies & TV |
| Crawley Town F.C. | 19.83× | Sports |
| Goon | 5.12× | Movies & TV |
| Home Delivery | 2.12× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.35 |
| Social Media Usage | JOY | 1.19 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Extroversion | THRILL | 0.98 |
| Pet Ownership | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.5% |
| Austria | 6.8% |
| Switzerland | 4.8% |
See Paluten audiences in other countries
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Frequently asked questions
How many fans does Paluten have in Germany?
Paluten has an estimated audience of 657,482 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paluten fans?
28.7% of Paluten fans are female, 71.3% are male, with an average age of 25.7 years.
Which brands do Paluten fans like most?
Paluten fans show strongest brand affinity for Loincloth (13.69×), Klis (112.7×), and Mido (footballer) (26.73×) over the country average.
Where do Paluten fans live in Germany?
Paluten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 226,073), Bayern (reach 225,980), and Baden-Württemberg (reach 172,235). These three regions account for the largest share of the active audience.
What other brands do Paluten fans also like?
Beyond Paluten itself, the audience over-indexes on Klis (112.7×), Mido (footballer) (26.73×), Progressive rock (3.81×), and Combat sport (3.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paluten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.