A data profile of the people who buy, follow and care about Dragon (2011 film) in United States — modelled from more than twelve digital signal sources. Dragon (2011 film) has an estimated audience of 3,643,613 people in United States.
The average Dragon (2011 film) fan in United States is 29.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Slickdeals, Urban Dictionary, Miniclip, with strongest over-indexing on Slickdeals (638.52× the country average).
Demographically, the Dragon (2011 film) audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dragon (2011 film) fan in United States is balanced, around 29.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Slickdeals.
The key figures that characterise the Dragon (2011 film) profile in United States.
46.6% are female, 53.4% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 29.2 |
| Estimated audience size | 3,643,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
Where the Dragon (2011 film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~10K | 1.50× | |
| 02 | Utah | ~50K | 1.49× | |
| 03 | Arizona | ~100K | 1.31× | |
| 04 | Idaho | ~20K | 1.28× | |
| 05 | Hawaii | ~20K | 1.28× | |
| 06 | New Mexico | ~20K | 1.24× | |
| 07 | Wyoming | ~6K | 1.20× | |
| 08 | Washington | ~90K | 1.19× | |
| 09 | Oklahoma | ~50K | 1.18× | |
| 10 | Alabama | ~60K | 1.15× | |
| 11 | Oregon | ~50K | 1.14× | |
| 12 | Arkansas | ~30K | 1.11× | |
| 13 | Kansas | ~30K | 1.11× | |
| 14 | Indiana | ~70K | 1.08× | |
| 15 | Missouri | ~60K | 1.07× | |
| 16 | Texas | ~300K | 1.05× | |
| 17 | Montana | ~10K | 1.05× | |
| 18 | Colorado | ~60K | 1.04× | |
| 19 | West Virginia | ~20K | 1.04× | |
| 20 | Kentucky | ~50K | 1.00× | |
| 21 | North Dakota | ~7K | 1.00× | |
| 22 | Vermont | ~6K | 1.00× | |
| 23 | Virginia | ~90K | 0.98× | |
| 24 | Maine | ~10K | 0.98× | |
| 25 | Nebraska | ~20K | 0.97× | |
| 26 | Ohio | ~100K | 0.96× | |
| 27 | Mississippi | ~30K | 0.96× | |
| 28 | California | ~400K | 0.95× | |
| 29 | North Carolina | ~100K | 0.95× | |
| 30 | Minnesota | ~50K | 0.95× | |
| 31 | Louisiana | ~40K | 0.95× | |
| 32 | Nevada | ~30K | 0.95× | |
| 33 | Iowa | ~30K | 0.95× | |
| 34 | South Dakota | ~8K | 0.94× | |
| 35 | Pennsylvania | ~100K | 0.93× | |
| 36 | Georgia | ~100K | 0.93× | |
| 37 | Michigan | ~90K | 0.93× | |
| 38 | Tennessee | ~70K | 0.93× | |
| 39 | Florida | ~200K | 0.91× | |
| 40 | Maryland | ~60K | 0.90× | |
| 41 | Wisconsin | ~50K | 0.90× | |
| 42 | New Hampshire | ~10K | 0.88× | |
| 43 | South Carolina | ~50K | 0.87× | |
| 44 | Massachusetts | ~60K | 0.86× | |
| 45 | Illinois | ~100K | 0.83× | |
| 46 | New York | ~200K | 0.80× | |
| 47 | Rhode Island | ~9K | 0.80× | |
| 48 | New Jersey | ~70K | 0.76× | |
| 49 | Delaware | ~7K | 0.71× | |
| 50 | Connecticut | ~20K | 0.69× |
The strongest cross-interests of the Dragon (2011 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slickdeals | Shopping | 638.52× | ||
| 02 | Miniclip | Games | 158.95× | ||
| 03 | Urban Dictionary | Internet & Social Media | 133.25× | ||
| 04 | Planet Terror | Movies & TV | 102.33× | ||
| 05 | The Mentalist | Movies & TV | 98.37× | ||
| 06 | Criss Angel | Movies & TV | 74.75× | ||
| 07 | ArtStation | Arts & Culture | 59.29× | ||
| 08 | Eve Online | Games | 57.66× | ||
| 09 | David Blaine | Movies & TV | 55.66× | ||
| 10 | Dirk Nowitzki | Sports | 46.52× | ||
| 11 | David Copperfield (illusionist) | Movies & TV | 45.15× | ||
| 12 | Phase 10 | Games | 42.75× | ||
| 13 | Dennis Rodman | Sports | 20.00× | ||
| 14 | Charles Barkley | Sports | 19.28× | ||
| 15 | Know Your Meme | Internet & Social Media | 18.02× | ||
| 16 | Paul George | Sports | 16.69× | ||
| 17 | Luka Dončić | Sports | 14.92× | ||
| 18 | Einstein Bros. Bagels | Food & Beverages | 14.87× | ||
| 19 | Kawhi Leonard | Sports | 13.28× | ||
| 20 | Finger food | Food & Beverages | 10.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Urban Lifestyle | OPEN | 1.39× | |
| Patriotism | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Pet Ownership | JOY | 0.85× |
Dragon (2011 film) has an estimated audience of 3,643,613 people in United States, concentrated in California and Texas.
46.6% of Dragon (2011 film) fans are female, 53.4% are male, with an average age of 29.2 years.
Dragon (2011 film) fans show strongest brand affinity for Slickdeals (638.52×), Urban Dictionary (133.25×), and Miniclip (158.95×) over the country average.
Dragon (2011 film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dragon (2011 film) itself, the audience over-indexes on Urban Dictionary (133.25×), Miniclip (158.95×), The Mentalist (98.37×), and Criss Angel (74.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dragon (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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