Polk Audio Audience in United States

Polk Audio has an estimated audience of 255,442 people in United States. 12.8% are female, 87.2% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Daft Punk, Boscov's, Autism Awareness, Diabetes mellitus awareness, Twilio.

The average Polk Audio fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Daft Punk, Boscov's, Autism Awareness, with strongest over-indexing on Daft Punk (82.78× the country average). Demographically, the Polk Audio audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Polk Audio fans

Demographic split for Polk Audio audience in United States
MetricValue
Female12.8%
Male87.2%
Average age45.0
Estimated audience size255,442

Audience persona

The typical Polk Audio fan in United States is more male, around 45.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Daft Punk.

Top regions in United States

Top regions ranked by reach for Polk Audio in United States
RegionReachAffinity
California28,4031.01×
Texas22,0061×
Florida15,1860.88×
New York11,1860.78×
Michigan9,0091.35×
Illinois8,8101.04×
Ohio8,1611.04×
North Carolina7,3170.95×
Pennsylvania7,2980.85×
Georgia7,1980.91×
Washington6,3431.24×
Arizona6,2711.2×
Virginia5,9950.96×
Indiana5,5021.18×
Colorado5,4661.36×
Tennessee5,4061.06×
Maryland5,2131.19×
New Jersey5,1470.79×
Missouri4,6161.12×
Wisconsin4,3701.14×
Massachusetts3,8780.77×
Alabama3,8531.08×
South Carolina3,5290.92×
Louisiana3,5241.07×
Minnesota3,4720.95×
Oregon3,3361.14×
Oklahoma3,1881.12×
Kentucky3,1380.98×
Iowa2,7631.31×
Utah2,6501.16×
Kansas2,4941.24×
Nevada2,4100.98×
Connecticut2,2450.88×
Mississippi2,1391.02×
Arkansas2,0490.97×
Idaho1,6941.32×
Nebraska1,3131.02×
New Mexico1,2500.98×
New Hampshire1,1131.11×
West Virginia1,0730.9×
Maine7570.83×
Hawaii7330.67×
Montana6780.96×
North Dakota6221.19×
Rhode Island5920.73×
Delaware5430.77×
Washington, District of Columbia5250.68×
South Dakota5050.86×
Vermont3660.82×
Alaska3630.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polk Audio audience
BrandAffinityCategory
Daft Punk82.78×Music & Radio
Boscov's35.74×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Twilio42.33×Technology & Electronics
Microblogging12.67×Technology & Electronics
Zipcar43.47×Cars & Mobility
Bowers & Wilkins49.61×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Dolby Atmos58.72×Music & Radio
Anna Faris20×Movies & TV
Engadget16.3×Technology & Electronics
Alan Turing38.73×Politics & Society
Marantz72.3×Technology & Electronics
Tesla Model X21.12×Cars & Mobility
Income tax13.19×Business & Career
Cashback website35.37×Shopping
Minecraft9.23×Games
Balenciaga8.96×Fashion & Accessoires
Tesla Model S17.33×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polk Audio audience
TraitClusterScore
Early Adopter MentalityPOWER5.03
IndulgenceJOY3.96
Pet OwnershipJOY3.67
Luxury OrientationPREMIUM2.63
Quality AwarenessPREMIUM2.57
Family OrientationCONSERVATISM2.39

Worldwide distribution

Worldwide audience distribution share by country for Polk Audio
CountryShare
United States53.8%
Japan15.0%
South Africa4.9%

See Polk Audio audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Polk Audio have in United States?

Polk Audio has an estimated audience of 255,442 people in United States, concentrated in California and Texas.

What is the gender split and age of Polk Audio fans?

12.8% of Polk Audio fans are female, 87.2% are male, with an average age of 45.0 years.

Which brands do Polk Audio fans like most?

Polk Audio fans show strongest brand affinity for Daft Punk (82.78×), Boscov's (35.74×), and Autism Awareness (19.03×) over the country average.

Where do Polk Audio fans live in United States?

Polk Audio fans in United States are most concentrated in California (reach 28,403), Texas (reach 22,006), and Florida (reach 15,186). These three regions account for the largest share of the active audience.

What other brands do Polk Audio fans also like?

Beyond Polk Audio itself, the audience over-indexes on Boscov's (35.74×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Twilio (42.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polk Audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.