Rascasse Audience Intelligence

Futures exchange Audience in United States

A data profile of the people who buy, follow and care about Futures exchange in United States — modelled from more than twelve digital signal sources. Futures exchange has an estimated audience of 847,790 people in United States.

#9299among Topic in United States#1687in Business & Career

The average Futures exchange fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Exchange (organized market), Derivative (finance), Electronic trading, with strongest over-indexing on Exchange (organized market) (104.1× the country average).

Demographically, the Futures exchange audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Futures exchange fan in United States is more male, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Exchange (organized market).

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Futures exchange profile in United States.

Audience size
848K
in United States
Gender
33.8%♀
66.2% male
Age
43.0
average years
Country rank
#26430
Topic in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Futures exchange fans

33.8% are female, 66.2% are male, average age 43.0.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Futures exchange audience in United States
MetricValue
Female33.8%
Male66.2%
Average age43.0
Estimated audience size847,790
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Futures exchange audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4920%
50+32%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Futures exchange audience comes from United States.

Worldwide audience distribution share by country for Futures exchange
CountryShare
India21.9%
United States17.2%
Taiwan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Futures exchange audience in United States is strongest.

Fig. 05

Top regions by affinity

Futures exchange fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~2K1.39×
02Vermont~2K1.29×
03South Dakota~2K1.24×
04Montana~3K1.16×
05Hawaii~4K1.15×
06Delaware~3K1.15×
07Nebraska~5K1.14×
08Rhode Island~3K1.14×
09Washington, District of Columbia~3K1.14×
10New Hampshire~4K1.10×
11Idaho~5K1.09×
12West Virginia~4K1.09×
13Maine~3K1.09×
14Kansas~7K1.05×
15Arkansas~7K1.02×
16Iowa~7K1.02×
17New Mexico~4K1.02×
18Mississippi~7K1.01×
19Alaska~2K1.00×
20Kentucky~10K0.98×
21Utah~7K0.98×
22Oklahoma~9K0.97×
23Connecticut~8K0.97×
24Louisiana~10K0.95×
25Nevada~8K0.95×
26Alabama~10K0.94×
27Oregon~9K0.94×
28South Carolina~10K0.92×
29Wisconsin~10K0.92×
30Minnesota~10K0.92×
31Indiana~10K0.91×
32Missouri~10K0.91×
33Tennessee~20K0.90×
34Maryland~10K0.90×
35Colorado~10K0.90×
36Arizona~20K0.89×
37Washington~10K0.88×
38Massachusetts~10K0.88×
39New York~40K0.87×
40Michigan~20K0.87×
41North Carolina~20K0.86×
42Virginia~20K0.86×
43Illinois~20K0.85×
44Ohio~20K0.85×
45Georgia~20K0.85×
46New Jersey~20K0.85×
47Pennsylvania~20K0.84×
48Florida~40K0.75×
49Texas~50K0.70×
50California~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Futures exchange, United States
0.65×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Futures exchange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Futures exchange audience
#·InterestCategoryAffinity×
01Elliott wave principleBusiness & Career221.03×
02CME GroupBusiness & Career163.76×
03Exchange (organized market)Business & Career104.10×
04Electronic tradingBusiness & Career96.66×
05TradeStationBusiness & Career84.20×
06Derivative (finance)Business & Career72.68×
07Electronic trading platformBusiness & Career44.96×
08Options strategiesBusiness & Career39.16×
09Algorithmic tradingBusiness & Career36.08×
10Commodity marketBusiness & Career31.56×
11Futures contractBusiness & Career26.76×
12Swing tradingBusiness & Career20.15×
13Cook Out (restaurant)Food & Beverages20.00×
14Technical analysisBusiness & Career17.71×
15Financial technologyBusiness & Career14.19×
16AgribusinessPolitics & Society13.34×
17Charles Schwab CorporationBusiness & Career8.89×
18Risk managementBusiness & Career7.58×
19Yahoo! FinanceBusiness & Career6.25×
20WeekBusiness & Career5.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Futures exchange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Futures exchange audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.70×
Need for SecurityCONSERVATISM2.98×
Career OrientationPOWER2.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Futures exchange audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
CreativityOPEN0.71×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Futures exchange have in United States?

Futures exchange has an estimated audience of 847,790 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Futures exchange fans?

33.8% of Futures exchange fans are female, 66.2% are male, with an average age of 43.0 years.

03

Which brands do Futures exchange fans like most?

Futures exchange fans show strongest brand affinity for Exchange (organized market) (104.1×), Derivative (finance) (72.68×), and Electronic trading (96.66×) over the country average.

04

Where do Futures exchange fans live in United States?

Futures exchange fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Futures exchange fans also like?

Beyond Futures exchange itself, the audience over-indexes on Derivative (finance) (72.68×), Electronic trading (96.66×), CME Group (163.76×), and Electronic trading platform (44.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Futures exchange audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Futures exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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