Futures exchange Audience in United States

Futures exchange logo

Futures exchange has an estimated audience of 847,790 people in United States. 33.8% are female, 66.2% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Exchange (organized market), Derivative (finance), Electronic trading, CME Group, Electronic trading platform.

The average Futures exchange fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Exchange (organized market), Derivative (finance), Electronic trading, with strongest over-indexing on Exchange (organized market) (104.1× the country average). Demographically, the Futures exchange audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Futures exchange fans

Demographic split for Futures exchange audience in United States
MetricValue
Female33.8%
Male66.2%
Average age43.0
Estimated audience size847,790

Audience persona

The typical Futures exchange fan in United States is more male, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Exchange (organized market).

Top regions in United States

Top regions ranked by reach for Futures exchange in United States
RegionReachAffinity
California38,6750.41×
New York37,2960.79×
Texas23,4030.32×
Illinois17,6190.62×
Florida15,0240.26×
Virginia11,4390.55×
Kentucky10,5150.99×
New Jersey9,1700.43×
Minnesota8,5390.7×
Mississippi8,1991.17×
Nebraska8,1911.93×
Tennessee8,0800.48×
Massachusetts8,0290.48×
Louisiana7,8970.72×
Pennsylvania7,7890.27×
Georgia7,6900.29×
Alabama7,4020.62×
Arizona7,3630.43×
Indiana7,2960.47×
Arkansas7,2831.04×
Ohio7,2390.28×
Oklahoma7,1230.76×
Missouri7,0650.52×
Iowa6,9240.99×
North Carolina6,7840.27×
West Virginia6,7681.71×
Michigan6,7260.3×
Maryland6,5660.45×
South Carolina6,4180.5×
Kansas6,2520.94×
Idaho6,2501.47×
Oregon6,2370.64×
New Hampshire6,0841.82×
Hawaii5,9711.64×
Connecticut5,9070.69×
Montana5,8882.5×
South Dakota5,8122.97×
Colorado5,7590.43×
Wisconsin5,7340.45×
North Dakota5,6593.25×
Nevada5,4150.66×
Rhode Island5,3852×
Maine5,3821.77×
Washington5,3620.32×
Utah5,3140.7×
Vermont5,2973.56×
Delaware4,8222.06×
Washington, District of Columbia3,4821.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Futures exchange audience
BrandAffinityCategory
Exchange (organized market)104.1×Business & Career
Derivative (finance)72.68×Business & Career
Electronic trading96.66×Business & Career
CME Group163.76×Business & Career
Electronic trading platform44.96×Business & Career
TradeStation84.2×Business & Career
Algorithmic trading36.08×Business & Career
Elliott wave principle221.03×Business & Career
Futures contract26.76×Business & Career
Commodity market31.56×Business & Career
Options strategies39.16×Business & Career
Cook Out (restaurant)20×Food & Beverages
Charles Schwab Corporation8.89×Business & Career
Yahoo! Finance6.25×Business & Career
Financial technology14.19×Business & Career
Swing trading20.15×Business & Career
Agribusiness13.34×Politics & Society
Week5.49×Business & Career
Risk management7.58×Business & Career
Technical analysis17.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Futures exchange audience
TraitClusterScore
Risk AppetiteTHRILL4.03
Career OrientationPOWER2.17
Need for SecurityCONSERVATISM2.05
Family OrientationCONSERVATISM1.49
Social Media UsageJOY1.33
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Futures exchange
CountryShare
India21.9%
United States17.2%
Taiwan9.1%

See Futures exchange audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Futures exchange have in United States?

Futures exchange has an estimated audience of 847,790 people in United States, concentrated in California and New York.

What is the gender split and age of Futures exchange fans?

33.8% of Futures exchange fans are female, 66.2% are male, with an average age of 43.0 years.

Which brands do Futures exchange fans like most?

Futures exchange fans show strongest brand affinity for Exchange (organized market) (104.1×), Derivative (finance) (72.68×), and Electronic trading (96.66×) over the country average.

Where do Futures exchange fans live in United States?

Futures exchange fans in United States are most concentrated in California (reach 38,675), New York (reach 37,296), and Texas (reach 23,403). These three regions account for the largest share of the active audience.

What other brands do Futures exchange fans also like?

Beyond Futures exchange itself, the audience over-indexes on Derivative (finance) (72.68×), Electronic trading (96.66×), CME Group (163.76×), and Electronic trading platform (44.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Futures exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.