Exchange (organized market) Audience in United States

Exchange (organized market) logo

Exchange (organized market) has an estimated audience of 1,648,204 people in United States. 31.6% are female, 68.4% are male, average age 42.7. Top regions: Texas, California, Florida. Top brand affinities: Kings County, Nova Scotia, Wikia, Jesse Plemons, Nationality, Isometric exercise.

The average Exchange (organized market) fan in United States is 42.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kings County, Nova Scotia, Wikia, Jesse Plemons, with strongest over-indexing on Kings County, Nova Scotia (68.4× the country average). Demographically, the Exchange (organized market) audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Exchange (organized market) fans

Demographic split for Exchange (organized market) audience in United States
MetricValue
Female31.6%
Male68.4%
Average age42.7
Estimated audience size1,648,204

Audience persona

The typical Exchange (organized market) fan in United States is more male, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Kings County, Nova Scotia.

Top regions in United States

Top regions ranked by reach for Exchange (organized market) in United States
RegionReachAffinity
Texas211,7531.49×
California149,9540.83×
Florida105,7050.95×
Virginia70,2681.75×
Georgia67,8211.34×
New York67,6280.73×
North Carolina65,1301.31×
Washington55,4441.68×
Ohio52,7981.04×
Pennsylvania35,1900.63×
Maryland34,4041.21×
Illinois34,0300.62×
Arizona32,6740.97×
Alabama32,4051.41×
Colorado32,2061.24×
Oklahoma32,0731.75×
Tennessee30,3100.92×
South Carolina30,2521.22×
Hawaii25,1073.54×
New Jersey24,8960.59×
Louisiana24,2331.14×
Missouri23,8140.9×
Kentucky22,8691.11×
Mississippi19,2211.42×
Michigan19,1650.44×
Nevada19,1431.2×
Indiana18,7710.62×
Kansas18,7661.44×
New Mexico16,7122.02×
Massachusetts13,5230.42×
Arkansas11,9800.88×
Utah11,2710.76×
Minnesota10,8670.46×
Alaska10,1542.88×
Wisconsin9,7300.39×
Oregon7,4400.39×
Connecticut6,5470.4×
Nebraska6,4890.79×
Iowa6,3750.47×
Idaho5,9540.72×
Washington, District of Columbia5,4941.11×
West Virginia3,6860.48×
North Dakota3,4531.02×
South Dakota2,9700.78×
Montana2,6440.58×
Rhode Island2,5850.49×
Delaware2,5840.57×
Maine2,5430.43×
New Hampshire1,9850.31×
Wyoming1,9490.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exchange (organized market) audience
BrandAffinityCategory
Kings County, Nova Scotia68.4×Travel & Leisure
Wikia4.61×Internet & Social Media
Jesse Plemons3.5×Movies & TV
Nationality1.93×Politics & Society
Isometric exercise7.59×Sports
Elsword12.71×Games
Nebraska Cornhuskers football2.41×Sports
Urban horticulture2.36×Home & Garden
Cam Ward2.38×Sports
Home staging3.23×Home & Garden
Kansas1.58×Travel & Leisure
Lulu 黃路梓茵1.55×Movies & TV
Glossier2.85×Beauty & Wellness
Kendra Scott1.57×Fashion & Accessoires
Mangaka2.25×Literature
Justice1.51×Politics & Society
MK2.11×Music & Radio
Life of Pi4.62×Movies & TV
Jill Scott2.83×Music & Radio
Grammarly2.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exchange (organized market) audience
TraitClusterScore
Career OrientationPOWER1.92
Risk AppetiteTHRILL1.74
Need for SecurityCONSERVATISM1.5
Family OrientationCONSERVATISM1.48
Design AffinityPREMIUM1.41
Quality AwarenessPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Exchange (organized market)
CountryShare
United States14.9%
Germany12.3%
France9.4%

See Exchange (organized market) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Exchange (organized market) have in United States?

Exchange (organized market) has an estimated audience of 1,648,204 people in United States, concentrated in Texas and California.

What is the gender split and age of Exchange (organized market) fans?

31.6% of Exchange (organized market) fans are female, 68.4% are male, with an average age of 42.7 years.

Which brands do Exchange (organized market) fans like most?

Exchange (organized market) fans show strongest brand affinity for Kings County, Nova Scotia (68.4×), Wikia (4.61×), and Jesse Plemons (3.5×) over the country average.

Where do Exchange (organized market) fans live in United States?

Exchange (organized market) fans in United States are most concentrated in Texas (reach 211,753), California (reach 149,954), and Florida (reach 105,705). These three regions account for the largest share of the active audience.

What other brands do Exchange (organized market) fans also like?

Beyond Exchange (organized market) itself, the audience over-indexes on Wikia (4.61×), Jesse Plemons (3.5×), Nationality (1.93×), and Isometric exercise (7.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exchange (organized market). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.