Rascasse Audience Intelligence

Chrysler 300 Audience in United States

A data profile of the people who buy, follow and care about Chrysler 300 in United States — modelled from more than twelve digital signal sources. Chrysler 300 has an estimated audience of 1,952,046 people in United States.

#103among Car type in United States#79among Car Model in United States#486in Cars & Mobility

The average Chrysler 300 fan in United States is 38.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Frank Body, Dodge Charger (LX), Dodge Durango, with strongest over-indexing on Frank Body (603.01× the country average).

Demographically, the Chrysler 300 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chrysler 300 fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Frank Body.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chrysler 300 profile in United States.

Audience size
2M
in United States
Gender
20.3%♀
79.7% male
Age
38.7
average years
Country rank
#14508
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chrysler 300 fans

20.3% are female, 79.7% are male, average age 38.7.

Fig. 02

Gender split

20.3%
Female
79.7%
Male
Demographic split for Chrysler 300 audience in United States
MetricValue
Female20.3%
Male79.7%
Average age38.7
Estimated audience size1,952,046
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Chrysler 300 audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3916%
40-4918%
50+24%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Chrysler 300 audience comes from United States.

Worldwide audience distribution share by country for Chrysler 300
CountryShare
United States53.6%
Mexico5.3%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chrysler 300 audience in United States is strongest.

Fig. 05

Top regions by affinity

Chrysler 300 fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.64×
02Texas~300K1.54×
03Oklahoma~30K1.46×
04Alabama~40K1.45×
05New Mexico~10K1.40×
06Louisiana~30K1.37×
07Arkansas~20K1.36×
08Missouri~40K1.33×
09Arizona~50K1.32×
10Indiana~50K1.31×
11Kansas~20K1.29×
12Nebraska~10K1.29×
13Michigan~70K1.28×
14Tennessee~50K1.25×
15Illinois~80K1.24×
16Georgia~70K1.21×
17South Carolina~30K1.17×
18Kentucky~30K1.15×
19North Carolina~70K1.14×
20Nevada~20K1.08×
21Ohio~60K1.05×
22Iowa~20K1.02×
23South Dakota~5K1.00×
24Delaware~5K0.99×
25North Dakota~4K0.98×
26Florida~100K0.93×
27California~200K0.92×
28Minnesota~30K0.91×
29Colorado~30K0.90×
30Wisconsin~30K0.89×
31West Virginia~8K0.89×
32Washington~30K0.88×
33Maryland~30K0.88×
34Pennsylvania~60K0.83×
35Virginia~40K0.83×
36Wyoming~2K0.83×
37Oregon~20K0.82×
38Alaska~3K0.80×
39Utah~10K0.78×
40Idaho~8K0.78×
41Montana~4K0.73×
42Hawaii~6K0.70×
43Washington, District of Columbia~4K0.68×
44New Jersey~30K0.67×
45Connecticut~10K0.67×
46Rhode Island~4K0.67×
47Maine~5K0.65×
48New York~70K0.60×
49Massachusetts~20K0.60×
50New Hampshire~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Chrysler 300, United States
0.60×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chrysler 300 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chrysler 300 audience
#·InterestCategoryAffinity×
01Frank BodyBeauty & Wellness603.01×
02Dodge Charger (LX)Cars & Mobility37.73×
03Dodge Charger DaytonaCars & Mobility33.57×
04Dodge DurangoCars & Mobility22.49×
05Mustang Club of AmericaCars & Mobility22.07×
06Futures exchangeBusiness & Career19.34×
07Top GearMovies & TV12.69×
08Exchange (organized market)Business & Career12.09×
09HomescapesGames10.23×
10Acura MDXCars & Mobility8.43×
11OaxacaTravel & Leisure6.15×
12Antique carCars & Mobility4.53×
13Hot rodCars & Mobility3.62×
14Yahoo! FinanceBusiness & Career2.99×
15CaseyMusic & Radio2.93×
16WheelCars & Mobility2.23×
17PleasurePolitics & Society2.05×
18EnergyHome & Garden1.81×
19SUVsCars & Mobility1.79×
20SportsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chrysler 300 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chrysler 300 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Price SensitivityPREMIUM1.15×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chrysler 300 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
Early Adopter MentalityPOWER0.58×
Community OrientationOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chrysler 300 have in United States?

Chrysler 300 has an estimated audience of 1,952,046 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chrysler 300 fans?

20.3% of Chrysler 300 fans are female, 79.7% are male, with an average age of 38.7 years.

03

Which brands do Chrysler 300 fans like most?

Chrysler 300 fans show strongest brand affinity for Frank Body (603.01×), Dodge Charger (LX) (37.73×), and Dodge Durango (22.49×) over the country average.

04

Where do Chrysler 300 fans live in United States?

Chrysler 300 fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chrysler 300 fans also like?

Beyond Chrysler 300 itself, the audience over-indexes on Dodge Charger (LX) (37.73×), Dodge Durango (22.49×), Dodge Charger Daytona (33.57×), and Sports (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chrysler 300. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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