Chrysler 300 Audience in United States

Chrysler 300 logo

Chrysler 300 has an estimated audience of 1,967,436 people in United States. 20.3% are female, 79.7% are male, average age 38.7. Top regions: Texas, California, Florida. Top brand affinities: Frank Body, Dodge Charger (LX), Dodge Durango, Dodge Charger Daytona, Sports.

The average Chrysler 300 fan in United States is 38.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Frank Body, Dodge Charger (LX), Dodge Durango, with strongest over-indexing on Frank Body (603.01× the country average). Demographically, the Chrysler 300 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Chrysler 300 fans

Demographic split for Chrysler 300 audience in United States
MetricValue
Female20.3%
Male79.7%
Average age38.7
Estimated audience size1,967,436

Audience persona

The typical Chrysler 300 fan in United States is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Frank Body.

Top regions in United States

Top regions ranked by reach for Chrysler 300 in United States
RegionReachAffinity
Texas272,1771.61×
California212,9940.98×
Florida133,4751×
Illinois84,6481.29×
Georgia76,0821.26×
New York71,6490.65×
North Carolina69,2571.17×
Michigan67,5581.31×
Ohio64,7121.07×
Arizona56,4031.4×
Pennsylvania55,6280.84×
Tennessee50,5031.28×
Indiana47,2521.31×
Missouri43,5651.37×
Virginia39,8930.83×
Alabama38,8171.41×
Washington36,2410.92×
New Jersey35,3470.71×
South Carolina34,7981.18×
Louisiana34,4661.36×
Maryland30,4990.9×
Oklahoma30,1811.38×
Colorado29,3970.95×
Kentucky27,7571.13×
Minnesota25,8640.92×
Wisconsin25,6430.87×
Mississippi24,7631.53×
Massachusetts24,3540.63×
Arkansas21,2221.31×
Nevada21,1521.11×
Kansas19,2161.24×
Oregon18,8280.83×
Iowa16,3421.01×
Utah14,0650.8×
New Mexico13,6251.38×
Connecticut12,9780.66×
Nebraska12,2401.24×
West Virginia7,4840.82×
Idaho7,4450.75×
Hawaii6,2190.74×
Delaware5,0030.92×
New Hampshire4,6010.59×
Maine4,4520.63×
South Dakota4,1560.91×
Washington, District of Columbia3,9390.67×
Rhode Island3,9020.62×
North Dakota3,7500.93×
Montana3,7260.68×
Alaska2,9340.7×
Wyoming2,1450.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chrysler 300 audience
BrandAffinityCategory
Frank Body603.01×Beauty & Wellness
Dodge Charger (LX)37.73×Cars & Mobility
Dodge Durango22.49×Cars & Mobility
Dodge Charger Daytona33.57×Cars & Mobility
Sports1.52×Sports
Yahoo! Finance2.99×Business & Career
Oaxaca6.15×Travel & Leisure
Pleasure2.05×Politics & Society
Futures exchange19.34×Business & Career
Casey2.93×Music & Radio
Mustang Club of America22.07×Cars & Mobility
Exchange (organized market)12.09×Business & Career
Energy1.81×Home & Garden
Top Gear12.69×Movies & TV
Homescapes10.23×Games
Wheel2.23×Cars & Mobility
Antique car4.53×Cars & Mobility
Hot rod3.62×Cars & Mobility
SUVs1.79×Cars & Mobility
Acura MDX8.43×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chrysler 300 audience
TraitClusterScore
Need for SecurityCONSERVATISM1.88
Family OrientationCONSERVATISM1.77
Quality AwarenessPREMIUM1.62
IndulgenceJOY1.37
Risk AppetiteTHRILL1.3
LGBTQ+ IdentityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Chrysler 300
CountryShare
United States54.4%
Mexico5.0%
Canada4.5%

See Chrysler 300 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Chrysler 300 have in United States?

Chrysler 300 has an estimated audience of 1,967,436 people in United States, concentrated in Texas and California.

What is the gender split and age of Chrysler 300 fans?

20.3% of Chrysler 300 fans are female, 79.7% are male, with an average age of 38.7 years.

Which brands do Chrysler 300 fans like most?

Chrysler 300 fans show strongest brand affinity for Frank Body (603.01×), Dodge Charger (LX) (37.73×), and Dodge Durango (22.49×) over the country average.

Where do Chrysler 300 fans live in United States?

Chrysler 300 fans in United States are most concentrated in Texas (reach 272,177), California (reach 212,994), and Florida (reach 133,475). These three regions account for the largest share of the active audience.

What other brands do Chrysler 300 fans also like?

Beyond Chrysler 300 itself, the audience over-indexes on Dodge Charger (LX) (37.73×), Dodge Durango (22.49×), Dodge Charger Daytona (33.57×), and Sports (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chrysler 300. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.