Dodge Charger Daytona Audience in United States

Dodge Charger Daytona has an estimated audience of 443,810 people in United States. 19.0% are female, 81.0% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Family car, Autism Awareness, CarGurus, Diabetes mellitus awareness.

The average Dodge Charger Daytona fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Family car, Autism Awareness, with strongest over-indexing on Enterprise Rent-A-Car (18.13× the country average). Demographically, the Dodge Charger Daytona audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Dodge Charger Daytona fans

Demographic split for Dodge Charger Daytona audience in United States
MetricValue
Female19.0%
Male81.0%
Average age37.9
Estimated audience size443,810

Audience persona

The typical Dodge Charger Daytona fan in United States is more male, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Dodge Charger Daytona in United States
RegionReachAffinity
California50,9851.04×
Texas47,0811.23×
Florida34,8611.16×
New York19,7870.8×
Georgia18,0481.32×
North Carolina16,3831.23×
Illinois16,1231.09×
Michigan15,8701.37×
Ohio15,5031.13×
Pennsylvania14,1010.94×
Tennessee11,5401.3×
Virginia11,0711.02×
Indiana10,1271.25×
New Jersey9,9800.88×
Missouri8,3621.17×
South Carolina7,8881.18×
Arizona7,7800.86×
Washington7,4810.84×
Maryland6,9720.91×
Louisiana6,8801.2×
Kentucky6,8041.22×
Colorado6,4340.92×
Alabama6,3661.03×
Oklahoma6,2131.26×
Wisconsin6,2020.93×
Massachusetts5,8400.67×
Minnesota5,4260.85×
Mississippi5,1591.41×
Arkansas4,7571.3×
Nevada4,7531.11×
Oregon4,4370.87×
Kansas3,7581.07×
Iowa3,7011.01×
Utah3,5530.89×
Connecticut3,5230.79×
West Virginia2,5101.21×
New Mexico2,4111.08×
Nebraska2,3091.04×
Idaho2,0630.93×
New Hampshire1,4880.85×
Hawaii1,4510.76×
Maine1,3460.85×
Montana1,0920.89×
Delaware1,0910.89×
Rhode Island1,0740.76×
North Dakota9301.02×
South Dakota8730.85×
Washington, District of Columbia8310.62×
Vermont5580.72×
Wyoming5080.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dodge Charger Daytona audience
BrandAffinityCategory
Enterprise Rent-A-Car18.13×Cars & Mobility
Family car21.57×Cars & Mobility
Autism Awareness19.03×Health
CarGurus11.27×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Honda Accord22.69×Cars & Mobility
Toyota Supra21.62×Cars & Mobility
Microblogging12.67×Technology & Electronics
Carcare14.12×Cars & Mobility
BMW M431.51×Cars & Mobility
Google Maps5.45×Internet & Social Media
Hyundai Elantra29.65×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Toyota Land Cruiser18.59×Cars & Mobility
Auto show12.96×Cars & Mobility
Antique car12.26×Cars & Mobility
Jeep Cherokee29.46×Cars & Mobility
Mazda MX-529.13×Cars & Mobility
Income tax13.19×Business & Career
Indeed.com4.45×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dodge Charger Daytona audience
TraitClusterScore
Family OrientationCONSERVATISM4.98
Luxury OrientationPREMIUM2.67
Price SensitivityPREMIUM2.22
LGBTQ+ IdentityOPEN1.85
Early Adopter MentalityPOWER1.71
Need for SecurityCONSERVATISM1.65

Worldwide distribution

Worldwide audience distribution share by country for Dodge Charger Daytona
CountryShare
United States60.7%
Canada6.1%
Germany4.9%

See Dodge Charger Daytona audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Dodge Charger Daytona have in United States?

Dodge Charger Daytona has an estimated audience of 443,810 people in United States, concentrated in California and Texas.

What is the gender split and age of Dodge Charger Daytona fans?

19.0% of Dodge Charger Daytona fans are female, 81.0% are male, with an average age of 37.9 years.

Which brands do Dodge Charger Daytona fans like most?

Dodge Charger Daytona fans show strongest brand affinity for Enterprise Rent-A-Car (18.13×), Family car (21.57×), and Autism Awareness (19.03×) over the country average.

Where do Dodge Charger Daytona fans live in United States?

Dodge Charger Daytona fans in United States are most concentrated in California (reach 50,985), Texas (reach 47,081), and Florida (reach 34,861). These three regions account for the largest share of the active audience.

What other brands do Dodge Charger Daytona fans also like?

Beyond Dodge Charger Daytona itself, the audience over-indexes on Family car (21.57×), Autism Awareness (19.03×), CarGurus (11.27×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Charger Daytona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.