Rascasse Audience Intelligence

Dodge Charger Daytona Audience in United States

A data profile of the people who buy, follow and care about Dodge Charger Daytona in United States — modelled from more than twelve digital signal sources. Dodge Charger Daytona has an estimated audience of 401,327 people in United States.

#294among Car type in United States#342among Car Model in United States#1137in Cars & Mobility

The average Dodge Charger Daytona fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dodge Charger (LX), Family car, BMW M4, with strongest over-indexing on Dodge Charger (LX) (36.33× the country average).

Demographically, the Dodge Charger Daytona audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dodge Charger Daytona fan in United States is more male, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Dodge Charger (LX).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodge Charger Daytona profile in United States.

Audience size
401K
in United States
Gender
19.0%♀
81.0% male
Age
37.9
average years
Country rank
#41560
Car Model in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dodge Charger Daytona fans

19.0% are female, 81.0% are male, average age 37.9.

Fig. 02

Gender split

19.0%
Female
81.0%
Male
Demographic split for Dodge Charger Daytona audience in United States
MetricValue
Female19.0%
Male81.0%
Average age37.9
Estimated audience size401,327
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Dodge Charger Daytona audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3914%
40-4916%
50+24%
Fig. 04

Worldwide distribution

59.1%

of the worldwide Dodge Charger Daytona audience comes from United States.

Worldwide audience distribution share by country for Dodge Charger Daytona
CountryShare
United States59.1%
Germany5.1%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodge Charger Daytona audience in United States is strongest.

Fig. 05

Top regions by affinity

Dodge Charger Daytona fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~5K1.43×
02Arkansas~5K1.29×
03Georgia~20K1.26×
04Michigan~10K1.26×
05Oklahoma~6K1.25×
06Nebraska~3K1.25×
07Texas~50K1.23×
08Louisiana~7K1.22×
09Alabama~7K1.20×
10Tennessee~10K1.19×
11Florida~40K1.17×
12Indiana~9K1.17×
13Kentucky~7K1.17×
14West Virginia~2K1.17×
15North Carolina~20K1.16×
16South Carolina~8K1.14×
17New Mexico~3K1.13×
18Missouri~8K1.12×
19Nevada~5K1.12×
20Ohio~10K1.09×
21Kansas~4K1.08×
22California~50K1.04×
23Illinois~10K1.01×
24North Dakota<1K1.01×
25Arizona~9K0.99×
26Iowa~4K0.99×
27Virginia~10K0.97×
28Idaho~2K0.94×
29Delaware~1K0.94×
30Pennsylvania~10K0.93×
31Maryland~7K0.92×
32Wisconsin~6K0.92×
33Colorado~6K0.91×
34Utah~4K0.91×
35South Dakota<1K0.90×
36Oregon~5K0.89×
37Montana~1K0.89×
38New Jersey~10K0.88×
39New Hampshire~2K0.87×
40Washington~8K0.85×
41Minnesota~5K0.84×
42Hawaii~2K0.84×
43Maine~1K0.84×
44Vermont<1K0.84×
45Connecticut~4K0.82×
46Rhode Island~1K0.82×
47Alaska<1K0.82×
48New York~20K0.77×
49Washington, District of Columbia<1K0.74×
50Massachusetts~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Dodge Charger Daytona, United States
0.69×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodge Charger Daytona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodge Charger Daytona audience
#·InterestCategoryAffinity×
01BMW M4Cars & Mobility39.24×
02Volkswagen ID.4Cars & Mobility36.62×
03Dodge Charger (LX)Cars & Mobility36.33×
04Lamborghini GallardoCars & Mobility35.91×
05Chrysler 300Cars & Mobility33.57×
06Jeep CherokeeCars & Mobility21.78×
07Family carCars & Mobility20.96×
08Dodge DurangoCars & Mobility17.84×
09CarcareCars & Mobility16.24×
10BMW 3 SeriesCars & Mobility15.92×
11Dodge ChargerCars & Mobility15.30×
12Auto showCars & Mobility15.22×
13Toyota Land CruiserCars & Mobility14.93×
14Dodge ChallengerCars & Mobility14.90×
15Antique carCars & Mobility14.17×
16HatchbackCars & Mobility9.41×
17O'Reilly Auto PartsCars & Mobility7.15×
18Advance Auto PartsCars & Mobility6.61×
19Used carCars & Mobility4.16×
20AutoZoneCars & Mobility3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodge Charger Daytona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodge Charger Daytona audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.94×
Price SensitivityPREMIUM2.85×
Risk AppetiteTHRILL2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodge Charger Daytona audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Pet OwnershipJOY0.69×
SpiritualityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dodge Charger Daytona have in United States?

Dodge Charger Daytona has an estimated audience of 401,327 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dodge Charger Daytona fans?

19.0% of Dodge Charger Daytona fans are female, 81.0% are male, with an average age of 37.9 years.

03

Which brands do Dodge Charger Daytona fans like most?

Dodge Charger Daytona fans show strongest brand affinity for Dodge Charger (LX) (36.33×), Family car (20.96×), and BMW M4 (39.24×) over the country average.

04

Where do Dodge Charger Daytona fans live in United States?

Dodge Charger Daytona fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dodge Charger Daytona fans also like?

Beyond Dodge Charger Daytona itself, the audience over-indexes on Family car (20.96×), BMW M4 (39.24×), Carcare (16.24×), and Auto show (15.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Charger Daytona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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