Festival Foods Audience in United States

Festival Foods logo

Festival Foods has an estimated audience of 1,455,626 people in United States. 61.0% are female, 39.0% are male, average age 38.6. Top regions: Wisconsin, Minnesota, Illinois. Top brand affinities: Mad Men, Donald Miller, Dave (TV channel), Cook Out (restaurant), Offspring (TV series).

The average Festival Foods fan in United States is 38.6 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Minnesota, Illinois. Top brand affinities include Mad Men, Donald Miller, Dave (TV channel), with strongest over-indexing on Mad Men (87.32× the country average). Demographically, the Festival Foods audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Groceries

Demographics of Festival Foods fans

Demographic split for Festival Foods audience in United States
MetricValue
Female61.0%
Male39.0%
Average age38.6
Estimated audience size1,455,626

Audience persona

The typical Festival Foods fan in United States is more female, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Mad Men.

Top regions in United States

Top regions ranked by reach for Festival Foods in United States
RegionReachAffinity
Wisconsin960,03443.84×
Minnesota81,9703.93×
Illinois22,6980.47×
California5,5450.03×
New York5,5290.07×
Florida5,3230.05×
Texas5,2990.04×
Michigan4,8970.13×
Iowa4,7800.4×
North Carolina4,7030.11×
Ohio3,5240.08×
Virginia2,4280.07×
Pennsylvania2,3960.05×
Georgia2,0630.05×
Missouri1,8930.08×
New Jersey1,5680.04×
Washington1,5410.05×
Colorado1,4230.06×
Tennessee1,4230.05×
Indiana1,4110.05×
Utah1,2400.1×
Arizona1,2210.04×
Connecticut9900.07×
Massachusetts9540.03×
Maryland9310.04×
South Carolina8900.04×
Louisiana8580.05×
Kentucky7950.04×
Alabama7020.03×
Kansas6880.06×
Oklahoma5960.04×
Arkansas5450.05×
Oregon5180.03×
Nevada4830.03×
Mississippi4330.04×
Nebraska4330.06×
New Mexico2690.04×
South Dakota2690.08×
Maine2660.05×
North Dakota2430.08×
Washington, District of Columbia2220.05×
Idaho1930.03×
Rhode Island1780.04×
Montana1620.04×
West Virginia1490.02×
Hawaii1450.02×
New Hampshire1350.02×
Alaska1110.04×
Delaware1110.03×
Vermont930.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Festival Foods audience
BrandAffinityCategory
Mad Men87.32×Movies & TV
Donald Miller307.4×Literature
Dave (TV channel)74.33×Movies & TV
Cook Out (restaurant)30.25×Food & Beverages
Offspring (TV series)47.93×Movies & TV
shawshank redemption15.42×Movies & TV
Cheryl Hines10.46×Movies & TV
Murdoch Mysteries25.21×Movies & TV
Bath and Bodyworks4.14×Shopping
Taco Bell2.5×Food & Beverages
Nathan's Famous21.11×Food & Beverages
Dairy Queen3.49×Food & Beverages
Wisconsin3×Travel & Leisure
Soylent Green15.28×Movies & TV
Subway2.21×Food & Beverages
Burger King2.11×Food & Beverages
Boot Barn4.63×Fashion & Accessoires
The Colony (U.S. TV series)13.15×
Milwaukee Bucks3.25×Sports
Chipotle Mexican Grill2.12×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Festival Foods audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
Price SensitivityPREMIUM1.42
Community OrientationOPEN1.4
IndulgenceJOY1.37
Career OrientationPOWER1.3
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Festival Foods
CountryShare
United States91.6%
United Kingdom1.5%
Brazil1.4%

See Festival Foods audiences in other countries

More Groceries audiences in United States

Frequently asked questions

How many fans does Festival Foods have in United States?

Festival Foods has an estimated audience of 1,455,626 people in United States, concentrated in Wisconsin and Minnesota.

What is the gender split and age of Festival Foods fans?

61.0% of Festival Foods fans are female, 39.0% are male, with an average age of 38.6 years.

Which brands do Festival Foods fans like most?

Festival Foods fans show strongest brand affinity for Mad Men (87.32×), Donald Miller (307.4×), and Dave (TV channel) (74.33×) over the country average.

Where do Festival Foods fans live in United States?

Festival Foods fans in United States are most concentrated in Wisconsin (reach 960,034), Minnesota (reach 81,970), and Illinois (reach 22,698). These three regions account for the largest share of the active audience.

What other brands do Festival Foods fans also like?

Beyond Festival Foods itself, the audience over-indexes on Donald Miller (307.4×), Dave (TV channel) (74.33×), Cook Out (restaurant) (30.25×), and Offspring (TV series) (47.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Festival Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.