Nathan's Famous Audience in United States
Nathan's Famous has an estimated audience of 714,582 people in United States. 49.6% are female, 50.4% are male, average age 39.3. Top brand affinities: Capital One, Google Maps, Circle K, Indeed.com, Festival Foods.
Top brand affinities include Capital One, Google Maps, Circle K, with strongest over-indexing on Capital One (15.73× the country average). Demographically, the Nathan's Famous audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Food & Beverages · Type: Brand · Subtype: Consulting
Demographics of Nathan's Famous fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 39.3 |
| Estimated audience size | 714,582 |
Audience persona
The typical Nathan's Famous fan in United States is balanced, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.73× | Business & Career |
| Google Maps | 11.8× | Internet & Social Media |
| Circle K | 18.07× | Shopping |
| Indeed.com | 9.42× | Business & Career |
| Festival Foods | 57.36× | Shopping |
| Enterprise Rent-A-Car | 13.3× | Cars & Mobility |
| Charli XCX | 28.89× | Music & Radio |
| Hair Cuttery | 28.62× | Beauty & Wellness |
| CarGurus | 9.81× | Cars & Mobility |
| AccuWeather | 10.69× | Home & Garden |
| Pretzel | 23.27× | Food & Beverages |
| Google News | 9.2× | News |
| Aaron Rodgers | 9.4× | Sports |
| Irina Shayk | 35.99× | Fashion & Accessoires |
| Auntie Anne's | 53.48× | Food & Beverages |
| Nicolas Cage | 17.56× | Movies & TV |
| Bruce Willis | 10.03× | Movies & TV |
| Diane Keaton | 7.98× | Movies & TV |
| Billy Bob Thornton | 11.23× | Movies & TV |
| Sean Penn | 15.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2 |
| Sustainability | BALANCE | 1.87 |
| Indulgence | JOY | 1.65 |
| Convenience Orientation | PREMIUM | 1.64 |
| Family Orientation | CONSERVATISM | 1.59 |
| Patriotism | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.9% |
| Brazil | 3.5% |
| United Kingdom | 3.5% |
See Nathan's Famous audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Nathan's Famous. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.