Rascasse Audience Intelligence

Nathan's Famous Target Market in United States

A data profile of the people who buy, follow and care about Nathan's Famous in United States — modelled from more than twelve digital signal sources. Nathan's Famous has an estimated audience of 746,786 people in United States.

#2959among Brand in United States#1590in Food & Beverages

The average Nathan's Famous fan in United States is 39.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Charli XCX, Cyndi Lauper, FedEx, with strongest over-indexing on Charli XCX (18.81× the country average).

Demographically, the Nathan's Famous audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nathan's Famous fan in United States is balanced, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Charli XCX.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nathan's Famous profile in United States.

Audience size
747K
in United States
Gender
49.6%♀
50.4% male
Age
39.3
average years
Country rank
#28718
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nathan's Famous

49.6% are female, 50.4% are male, average age 39.3.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Nathan's Famous audience in United States
MetricValue
Female49.6%
Male50.4%
Average age39.3
Estimated audience size746,786
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Nathan's Famous audience in United States
Age bracketShare%
16-1925%
20-2916%
30-3916%
40-4918%
50+25%
Fig. 04

Worldwide distribution

79.8%

of the worldwide Nathan's Famous audience comes from United States.

Worldwide audience distribution share by country for Nathan's Famous
CountryShare
United States79.8%
United Kingdom3.2%
Brazil3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nathan's Famous audience in United States is strongest.

Fig. 05

Top regions by affinity

Nathan's Famous customers by region in United States
#RegionReachAffinity×
01New York~500K11.48×
02New Jersey~50K3.00×
03Nevada~20K2.63×
04Florida~100K2.29×
05Rhode Island~4K1.86×
06Arizona~20K1.62×
07Alaska~2K1.51×
08Connecticut~9K1.19×
09South Carolina~10K1.05×
10Hawaii~3K1.03×
11Virginia~20K1.00×
12Wisconsin~10K1.00×
13Missouri~10K0.95×
14Washington~10K0.92×
15New Mexico~3K0.89×
16Maryland~10K0.88×
17North Dakota~1K0.88×
18Vermont~1K0.88×
19Kansas~5K0.84×
20South Dakota~1K0.84×
21Texas~50K0.83×
22Maine~2K0.83×
23Montana~2K0.83×
24Minnesota~8K0.82×
25New Hampshire~2K0.80×
26Georgia~20K0.79×
27Arkansas~5K0.79×
28West Virginia~3K0.77×
29Mississippi~4K0.76×
30Delaware~1K0.76×
31Illinois~20K0.74×
32Nebraska~3K0.72×
33Washington, District of Columbia~2K0.72×
34Idaho~3K0.71×
35Michigan~10K0.70×
36Oregon~6K0.69×
37Louisiana~6K0.68×
38Colorado~7K0.64×
39Iowa~4K0.61×
40Oklahoma~5K0.59×
41Ohio~10K0.58×
42North Carolina~10K0.58×
43Kentucky~5K0.58×
44Utah~4K0.58×
45California~40K0.54×
46Alabama~5K0.54×
47Indiana~7K0.51×
48Massachusetts~7K0.50×
49Pennsylvania~10K0.49×
50Tennessee~7K0.47×
Fig. 06

Affinity by region

Affinity by region — Nathan's Famous, United States
0.47×1.00×11.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nathan's Famous audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nathan's Famous audience
#·InterestCategoryAffinity×
01French'sFood & Beverages22.41×
02Festival FoodsShopping21.11×
03Irina ShaykFashion & Accessoires21.06×
04Charli XCXMusic & Radio18.81×
05Cyndi LauperMusic & Radio18.11×
06Key FoodShopping15.93×
07White Castle (restaurant)Food & Beverages9.69×
08WakeboardingSports7.07×
09FlightAwareTravel & Leisure7.02×
10FedExBusiness & Career5.91×
11Jack in the BoxFood & Beverages5.89×
12Sustainable energyHome & Garden5.28×
13Renewable energyBusiness & Career4.81×
14Arby'sFood & Beverages4.50×
15Pizza HutFood & Beverages4.10×
16Discount storesShopping3.62×
17SubwayFood & Beverages3.37×
18Domino's PizzaFood & Beverages3.23×
19Taco BellFood & Beverages2.78×
20McDonald'sFood & Beverages2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nathan's Famous audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nathan's Famous audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.46×
Family OrientationCONSERVATISM2.05×
PatriotismCONSERVATISM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nathan's Famous audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
TraditionCONSERVATISM0.78×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nathan's Famous's target market in United States?

Nathan's Famous's target market in United States covers an estimated 746,786 people, concentrated in New York and Florida.

02

What is the gender split and age of Nathan's Famous customers?

49.6% of the Nathan's Famous audience are female, 50.4% are male, with an average age of 39.3 years.

03

Which brands do Nathan's Famous fans like most?

Nathan's Famous fans show strongest brand affinity for Charli XCX (18.81×), Cyndi Lauper (18.11×), and FedEx (5.91×) over the country average.

04

Where do Nathan's Famous fans live in United States?

Nathan's Famous fans in United States are most concentrated in New York (reach ~500K), Florida (reach ~100K), and New Jersey (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Nathan's Famous fans also like?

Beyond Nathan's Famous itself, the audience over-indexes on Cyndi Lauper (18.11×), FedEx (5.91×), Pizza Hut (4.1×), and French's (22.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Nathan's Famous audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nathan's Famous. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →