Nathan's Famous Audience in United States
Nathan's Famous has an estimated audience of 714,582 people in United States. 49.6% are female, 50.4% are male, average age 39.3. Top brand affinities: Keenan Allen, Mathcore, Governor of Michigan, Grinch, Goop.
Top brand affinities include Keenan Allen, Mathcore, Governor of Michigan, with strongest over-indexing on Keenan Allen (34.67× the country average). Demographically, the Nathan's Famous audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Food & Beverages · Type: Brand · Subtype: Consulting
Demographics of Nathan's Famous fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 39.3 |
| Estimated audience size | 714,582 |
Audience persona
The typical Nathan's Famous fan in United States is balanced, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Keenan Allen.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keenan Allen | 34.67× | Sports |
| Mathcore | 13.84× | Music & Radio |
| Governor of Michigan | 12.14× | Politics & Society |
| Grinch | 6.02× | Movies & TV |
| Goop | 7.7× | Internet & Social Media |
| El Paso County, Colorado | 17.47× | Travel & Leisure |
| Wok | 8.67× | Food & Beverages |
| Keeper (password manager) | 7.56× | Technology & Electronics |
| Vocal harmony | 5.29× | Music & Radio |
| Ayrton Senna | 11.47× | Sports |
| Cherish (group) | 12.43× | Music & Radio |
| Grace Slick | 9.83× | Music & Radio |
| TV Fanatic | 11.76× | Movies & TV |
| Nebraska | 2.79× | Travel & Leisure |
| Google Home | 6.59× | Technology & Electronics |
| Hibachi | 7.94× | Food & Beverages |
| American's Got Talent | 8.51× | Movies & TV |
| Historic site | 4.25× | Arts & Culture |
| Hipster | 9.51× | Politics & Society |
| Fairy godmother | 6.45× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2 |
| Sustainability | BALANCE | 1.87 |
| Indulgence | JOY | 1.65 |
| Convenience Orientation | PREMIUM | 1.64 |
| Family Orientation | CONSERVATISM | 1.59 |
| Patriotism | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.9% |
| Brazil | 3.5% |
| United Kingdom | 3.5% |
See Nathan's Famous audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Nathan's Famous. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.