Rascasse Audience Intelligence

King mackerel Audience in United States

A data profile of the people who buy, follow and care about King mackerel in United States — modelled from more than twelve digital signal sources. King mackerel has an estimated audience of 300,877 people in United States.

#13465among Topic in United States#671in Pets & Animals

The average King mackerel fan in United States is 45.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Texas.

Top brand affinities include Mahi-mahi, Shimano, Wasabi, with strongest over-indexing on Mahi-mahi (71.61× the country average).

Demographically, the King mackerel audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical King mackerel fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Mahi-mahi.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the King mackerel profile in United States.

Audience size
301K
in United States
Gender
21.9%♀
78.1% male
Age
45.6
average years
Country rank
#48322
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of King mackerel fans

21.9% are female, 78.1% are male, average age 45.6.

Fig. 02

Gender split

21.9%
Female
78.1%
Male
Demographic split for King mackerel audience in United States
MetricValue
Female21.9%
Male78.1%
Average age45.6
Estimated audience size300,877
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the King mackerel audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4924%
50+37%
Fig. 04

Worldwide distribution

44.6%

of the worldwide King mackerel audience comes from United States.

Worldwide audience distribution share by country for King mackerel
CountryShare
United States44.6%
India7.4%
Australia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the King mackerel audience in United States is strongest.

Fig. 05

Top regions by affinity

King mackerel fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~40K4.60×
02South Carolina~10K3.05×
03Alabama~10K2.94×
04Florida~60K2.89×
05Louisiana~7K1.84×
06Mississippi~4K1.45×
07Georgia~10K1.36×
08Hawaii~2K1.27×
09Virginia~9K1.16×
10Texas~30K1.09×
11Tennessee~6K1.03×
12Maine~1K1.03×
13Alaska<1K0.99×
14West Virginia~1K0.97×
15Arkansas~2K0.96×
16Kentucky~3K0.91×
17Delaware<1K0.90×
18North Dakota<1K0.89×
19Vermont<1K0.88×
20Rhode Island<1K0.87×
21Maryland~4K0.86×
22Washington, District of Columbia<1K0.86×
23Massachusetts~5K0.85×
24South Dakota<1K0.85×
25Montana<1K0.84×
26New Hampshire<1K0.83×
27Oklahoma~3K0.82×
28Indiana~4K0.80×
29Missouri~4K0.80×
30Washington~5K0.79×
31Ohio~7K0.77×
32New Jersey~6K0.77×
33Kansas~2K0.77×
34Nebraska~1K0.77×
35Idaho~1K0.77×
36Pennsylvania~8K0.76×
37Connecticut~2K0.76×
38Minnesota~3K0.74×
39California~20K0.73×
40Iowa~2K0.73×
41New Mexico~1K0.73×
42Oregon~2K0.69×
43New York~10K0.68×
44Wisconsin~3K0.68×
45Michigan~5K0.67×
46Utah~2K0.67×
47Colorado~3K0.66×
48Nevada~2K0.65×
49Illinois~6K0.61×
50Arizona~4K0.57×
Fig. 06

Affinity by region

Affinity by region — King mackerel, United States
0.57×1.00×4.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the King mackerel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for King mackerel audience
#·InterestCategoryAffinity×
01Mahi-mahiPets & Animals71.61×
02WasabiFood & Beverages44.25×
03WahooSports41.62×
04BarracudaPets & Animals39.99×
05MusselFood & Beverages31.02×
06Big FishMovies & TV22.15×
07ShimanoCars & Mobility21.00×
08Proton (automobile)Cars & Mobility20.00×
09Catch Me If You CanMovies & TV16.42×
10WagyuFood & Beverages15.50×
11RamenFood & Beverages13.47×
12MotorboatCars & Mobility11.63×
13TunaFood & Beverages9.22×
14AnglingSports7.95×
15Sportsman's WarehouseShopping7.59×
16Catherine O'HaraMovies & TV7.32×
17Weather forecastingHome & Garden4.89×
18Masters TournamentSports3.98×
19Donald TrumpPolitics & Society1.96×
20Alcoholic beveragesFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the King mackerel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by King mackerel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.20×
Risk AppetiteTHRILL1.79×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by King mackerel audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
MindfulnessBALANCE0.79×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does King mackerel have in United States?

King mackerel has an estimated audience of 300,877 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of King mackerel fans?

21.9% of King mackerel fans are female, 78.1% are male, with an average age of 45.6 years.

03

Which brands do King mackerel fans like most?

King mackerel fans show strongest brand affinity for Mahi-mahi (71.61×), Shimano (21×), and Wasabi (44.25×) over the country average.

04

Where do King mackerel fans live in United States?

King mackerel fans in United States are most concentrated in Florida (reach ~60K), North Carolina (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do King mackerel fans also like?

Beyond King mackerel itself, the audience over-indexes on Shimano (21×), Wasabi (44.25×), Motorboat (11.63×), and Wahoo (41.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See King mackerel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for King mackerel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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