King mackerel Audience in United States

King mackerel logo

King mackerel has an estimated audience of 300,877 people in United States. 21.9% are female, 78.1% are male, average age 45.6. Top regions: Florida, North Carolina, Texas. Top brand affinities: Kikar HaShabbat, Nebraska Cornhuskers football, JDSU, edureka, Governor of Michigan.

The average King mackerel fan in United States is 45.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Texas. Top brand affinities include Kikar HaShabbat, Nebraska Cornhuskers football, JDSU, with strongest over-indexing on Kikar HaShabbat (23.27× the country average). Demographically, the King mackerel audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of King mackerel fans

Demographic split for King mackerel audience in United States
MetricValue
Female21.9%
Male78.1%
Average age45.6
Estimated audience size300,877

Audience persona

The typical King mackerel fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Kikar HaShabbat.

Top regions in United States

Top regions ranked by reach for King mackerel in United States
RegionReachAffinity
Florida62,7233.08×
North Carolina44,3244.9×
Texas27,9161.08×
California25,3610.77×
South Carolina14,4493.19×
Georgia13,4731.45×
Alabama12,1062.88×
New York11,3660.68×
Virginia9,0441.23×
Pennsylvania7,7210.76×
Ohio7,1360.77×
Louisiana7,0701.82×
Tennessee6,5171.08×
Illinois5,9320.59×
New Jersey5,8700.77×
Michigan5,1820.66×
Massachusetts5,1680.87×
Washington4,8010.8×
Maryland4,5070.87×
Indiana4,1350.75×
Mississippi3,8081.54×
Missouri3,7890.78×
Minnesota3,1640.73×
Kentucky3,1600.84×
Arizona2,8670.47×
Colorado2,7240.57×
Wisconsin2,5380.56×
Oklahoma2,4520.73×
Arkansas2,3480.95×
Connecticut2,1150.7×
Oregon2,0590.6×
Hawaii1,8431.43×
Kansas1,4690.62×
Iowa1,4590.59×
Nevada1,3610.47×
Utah1,3070.48×
West Virginia1,2940.92×
Maine1,1031.02×
Nebraska7610.5×
Rhode Island7500.78×
New Hampshire7470.63×
Washington, District of Columbia7420.82×
Idaho7340.49×
Delaware6850.83×
New Mexico5940.39×
Alaska5170.8×
Montana4020.48×
North Dakota4020.65×
South Dakota3330.48×
Vermont3180.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for King mackerel audience
BrandAffinityCategory
Kikar HaShabbat23.27×News
Nebraska Cornhuskers football4.18×Sports
JDSU3.25×Business & Career
edureka31.93×Business & Career
Governor of Michigan6.41×Politics & Society
Unique Gifts1.85×Shopping
Home equity1.52×Home & Garden
Pillow1.6×Home & Garden
Israel1.54×Travel & Leisure
Vocal harmony3.25×Music & Radio
Certified diabetes educator8.6×Business & Career
Cherish (group)6.8×Music & Radio
Home staging3.27×Home & Garden
Elsword10.14×Games
Wok4.06×Food & Beverages
Anna Lewandowska11.68×Sports
Urban horticulture2.04×Home & Garden
Birthday Gifts1.8×Kids & Family
A Streetcar Named Desire (1951 film)6.17×Movies & TV
Hipster4.98×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by King mackerel audience
TraitClusterScore
PatriotismCONSERVATISM1.82
Risk AppetiteTHRILL1.6
Luxury OrientationPREMIUM1.5
Quality AwarenessPREMIUM1.29
IndulgenceJOY1.24
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for King mackerel
CountryShare
United States44.7%
India7.4%
Australia6.2%

See King mackerel audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does King mackerel have in United States?

King mackerel has an estimated audience of 300,877 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of King mackerel fans?

21.9% of King mackerel fans are female, 78.1% are male, with an average age of 45.6 years.

Which brands do King mackerel fans like most?

King mackerel fans show strongest brand affinity for Kikar HaShabbat (23.27×), Nebraska Cornhuskers football (4.18×), and JDSU (3.25×) over the country average.

Where do King mackerel fans live in United States?

King mackerel fans in United States are most concentrated in Florida (reach 62,723), North Carolina (reach 44,324), and Texas (reach 27,916). These three regions account for the largest share of the active audience.

What other brands do King mackerel fans also like?

Beyond King mackerel itself, the audience over-indexes on Nebraska Cornhuskers football (4.18×), JDSU (3.25×), edureka (31.93×), and Governor of Michigan (6.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for King mackerel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.