Rascasse Audience Intelligence

Barracuda Audience in United States

A data profile of the people who buy, follow and care about Barracuda in United States — modelled from more than twelve digital signal sources. Barracuda has an estimated audience of 494,225 people in United States.

#11452among Topic in United States#529in Pets & Animals

The average Barracuda fan in United States is 46.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include King mackerel, IDK, Fishing lure, with strongest over-indexing on King mackerel (39.99× the country average).

Demographically, the Barracuda audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barracuda fan in United States is more male, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for King mackerel.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barracuda profile in United States.

Audience size
494K
in United States
Gender
35.2%♀
64.8% male
Age
46.6
average years
Country rank
#36912
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barracuda fans

35.2% are female, 64.8% are male, average age 46.6.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Barracuda audience in United States
MetricValue
Female35.2%
Male64.8%
Average age46.6
Estimated audience size494,225
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Barracuda audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3916%
40-4923%
50+41%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Barracuda audience comes from United States.

Worldwide audience distribution share by country for Barracuda
CountryShare
United States12.8%
Netherlands8.0%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barracuda audience in United States is strongest.

Fig. 05

Top regions by affinity

Barracuda fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K3.10×
02Hawaii~6K2.65×
03Florida~60K1.67×
04New Mexico~3K1.31×
05Utah~5K1.07×
06Connecticut~5K1.03×
07Alabama~7K1.02×
08Texas~40K1.00×
09Idaho~2K1.00×
10North Carolina~10K0.96×
11Oklahoma~5K0.96×
12Mississippi~4K0.96×
13Montana~1K0.96×
14Washington~9K0.95×
15Missouri~8K0.95×
16Alaska~1K0.95×
17Colorado~7K0.94×
18California~50K0.93×
19Georgia~10K0.93×
20South Carolina~7K0.93×
21Minnesota~7K0.93×
22Oregon~5K0.93×
23North Dakota<1K0.93×
24New Hampshire~2K0.92×
25South Dakota~1K0.92×
26Tennessee~9K0.91×
27Maine~2K0.91×
28Arizona~9K0.90×
29Massachusetts~9K0.90×
30Michigan~10K0.89×
31Maryland~8K0.89×
32Iowa~4K0.89×
33Indiana~8K0.88×
34Wisconsin~7K0.88×
35Kentucky~5K0.88×
36Kansas~3K0.88×
37Nebraska~2K0.88×
38Virginia~10K0.87×
39Arkansas~4K0.87×
40Pennsylvania~10K0.86×
41Ohio~10K0.86×
42West Virginia~2K0.86×
43Illinois~10K0.84×
44Vermont<1K0.84×
45Rhode Island~1K0.82×
46Nevada~4K0.80×
47New York~20K0.79×
48Washington, District of Columbia~1K0.79×
49New Jersey~10K0.78×
50Delaware~1K0.76×
Fig. 06

Affinity by region

Affinity by region — Barracuda, United States
0.76×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barracuda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barracuda audience
#·InterestCategoryAffinity×
01King mackerelPets & Animals39.99×
02Mahi-mahiPets & Animals23.82×
03IDKMusic & Radio14.55×
04Can-Am motorcyclesCars & Mobility8.96×
05Fishing lurePets & Animals5.07×
06Wild fisheriesTravel & Leisure4.31×
07CarGurusCars & Mobility3.15×
08AlabamaTravel & Leisure2.63×
09Survival skillsPolitics & Society2.56×
10AutoZoneCars & Mobility2.15×
11FloridaTravel & Leisure2.02×
12GolfSports1.83×
13U.S. stateTravel & Leisure1.70×
14Rock musicMusic & Radio1.56×
15BasketballSports1.54×
16NatureHome & Garden1.53×
17PhotographyArts & Culture1.52×
18Real estateBusiness & Career1.52×
19DogsPets & Animals1.52×
20United StatesTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barracuda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barracuda audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
DIY MentalityTHRILL1.58×
SpiritualityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barracuda audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.87×
Healthy LifestyleBALANCE0.95×
SustainabilityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barracuda have in United States?

Barracuda has an estimated audience of 494,225 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Barracuda fans?

35.2% of Barracuda fans are female, 64.8% are male, with an average age of 46.6 years.

03

Which brands do Barracuda fans like most?

Barracuda fans show strongest brand affinity for King mackerel (39.99×), IDK (14.55×), and Fishing lure (5.07×) over the country average.

04

Where do Barracuda fans live in United States?

Barracuda fans in United States are most concentrated in Florida (reach ~60K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Barracuda fans also like?

Beyond Barracuda itself, the audience over-indexes on IDK (14.55×), Fishing lure (5.07×), United States (1.5×), and Photography (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Barracuda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barracuda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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