IDK Audience in United States
IDK has an estimated audience of 1,473,028 people in United States. 60.5% are female, 39.5% are male, average age 41.1. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Google Home, Hibachi.
Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (627.3× the country average). Demographically, the IDK audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of IDK fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.1 |
| Estimated audience size | 1,473,028 |
Audience persona
The typical IDK fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 627.3× | Travel & Leisure |
| Goop | 9.74× | Internet & Social Media |
| Governor of Michigan | 12.86× | Politics & Society |
| Google Home | 10.72× | Technology & Electronics |
| Hibachi | 12.89× | Food & Beverages |
| Lulu 黃路梓茵 | 4.38× | Movies & TV |
| Wok | 10.11× | Food & Beverages |
| headspace | 12.86× | Health |
| Grinch | 5.38× | Movies & TV |
| Grace Slick | 11.41× | Music & Radio |
| No Escape (1994 film) | 13.23× | Movies & TV |
| Cherish (group) | 12.31× | Music & Radio |
| Product design | 2.2× | Business & Career |
| Ira Glass | 19.32× | Music & Radio |
| Israel | 2.24× | Travel & Leisure |
| Vocal harmony | 4.75× | Music & Radio |
| TV Fanatic | 10.58× | Movies & TV |
| El Paso County, Colorado | 12.67× | Travel & Leisure |
| Fairy godmother | 6.66× | Literature |
| Jax Teller | 15.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.23 |
| Individualism | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.15 |
| Risk Appetite | THRILL | 1.14 |
| Mindfulness | BALANCE | 1.1 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.0% |
| Japan | 7.4% |
| United Kingdom | 5.4% |
See IDK audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for IDK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.