Rascasse Audience Intelligence

Wasabi Audience in United States

A data profile of the people who buy, follow and care about Wasabi in United States — modelled from more than twelve digital signal sources. Wasabi has an estimated audience of 773,510 people in United States.

#42among Spice in United States#9659among Topic in United States#1558in Food & Beverages

The average Wasabi fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include King mackerel, Omakase, Donald Trump, with strongest over-indexing on King mackerel (44.25× the country average).

Demographically, the Wasabi audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wasabi fan in United States is balanced, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for King mackerel.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wasabi profile in United States.

Audience size
774K
in United States
Gender
45.0%♀
55.0% male
Age
39.7
average years
Country rank
#28081
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wasabi fans

45.0% are female, 55.0% are male, average age 39.7.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Wasabi audience in United States
MetricValue
Female45.0%
Male55.0%
Average age39.7
Estimated audience size773,510
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Wasabi audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Wasabi audience comes from United States.

Worldwide audience distribution share by country for Wasabi
CountryShare
United States16.0%
Thailand7.9%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wasabi audience in United States is strongest.

Fig. 05

Top regions by affinity

Wasabi fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K3.29×
02Wyoming~4K3.13×
03Kentucky~20K2.51×
04Ohio~50K2.03×
05Montana~4K1.79×
06Tennessee~30K1.75×
07South Carolina~20K1.58×
08Kansas~9K1.54×
09Indiana~20K1.41×
10Rhode Island~3K1.34×
11Georgia~30K1.27×
12Arkansas~8K1.22×
13West Virginia~4K1.21×
14Missouri~10K1.15×
15New York~50K1.14×
16Virginia~20K1.08×
17Mississippi~7K1.08×
18North Carolina~20K1.05×
19Pennsylvania~30K1.01×
20Florida~50K0.96×
21Connecticut~7K0.90×
22Louisiana~9K0.89×
23Wisconsin~10K0.84×
24Illinois~20K0.83×
25Nebraska~3K0.83×
26North Dakota~1K0.83×
27Maryland~10K0.82×
28Colorado~10K0.82×
29New Hampshire~3K0.82×
30New Jersey~20K0.79×
31Alabama~8K0.74×
32Massachusetts~10K0.67×
33Minnesota~7K0.66×
34Hawaii~2K0.66×
35Texas~40K0.63×
36Washington~10K0.62×
37Utah~4K0.62×
38California~50K0.61×
39Michigan~10K0.59×
40Alaska<1K0.59×
41Idaho~2K0.57×
42Washington, District of Columbia~1K0.56×
43Oregon~5K0.53×
44Delaware~1K0.53×
45South Dakota<1K0.51×
46Oklahoma~4K0.50×
47Maine~1K0.47×
48Arizona~7K0.45×
49Nevada~3K0.43×
50New Mexico~2K0.43×
Fig. 06

Affinity by region

Affinity by region — Wasabi, United States
0.43×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wasabi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wasabi audience
#·InterestCategoryAffinity×
01King mackerelPets & Animals44.25×
02OmakaseFood & Beverages14.75×
03MeatFood & Beverages2.06×
04CelebrityMovies & TV1.89×
05HumourLiterature1.87×
06KitchenHome & Garden1.83×
07AnimalPets & Animals1.80×
08WaterFood & Beverages1.80×
09ScienceBusiness & Career1.78×
10NBCMovies & TV1.78×
11Donald TrumpPolitics & Society1.75×
12PhotographTechnology & Electronics1.73×
13U.S. stateTravel & Leisure1.71×
14United StatesTravel & Leisure1.65×
15Social networkInternet & Social Media1.64×
16ChildKids & Family1.61×
17Mobile phonesTechnology & Electronics1.59×
18TelevisionsTechnology & Electronics1.58×
19Current eventsArts & Culture1.57×
20CultureLiterature1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wasabi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wasabi audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.45×
SpiritualityBALANCE1.38×
ExtroversionTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wasabi audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
Design AffinityPREMIUM0.72×
Price SensitivityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wasabi have in United States?

Wasabi has an estimated audience of 773,510 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Wasabi fans?

45.0% of Wasabi fans are female, 55.0% are male, with an average age of 39.7 years.

03

Which brands do Wasabi fans like most?

Wasabi fans show strongest brand affinity for King mackerel (44.25×), Omakase (14.75×), and Donald Trump (1.75×) over the country average.

04

Where do Wasabi fans live in United States?

Wasabi fans in United States are most concentrated in California (reach ~50K), Florida (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Wasabi fans also like?

Beyond Wasabi itself, the audience over-indexes on Omakase (14.75×), Donald Trump (1.75×), United States (1.65×), and Celebrity (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Wasabi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wasabi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →