Wasabi Audience in United States
Wasabi has an estimated audience of 773,510 people in United States. 45.0% are female, 55.0% are male, average age 39.7. Top regions: Ohio, Florida, New York. Top brand affinities: King mackerel, Omakase, United States, Celebrity, Humour.
The average Wasabi fan in United States is 39.7 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, New York. Top brand affinities include King mackerel, Omakase, United States, with strongest over-indexing on King mackerel (44.25× the country average). Demographically, the Wasabi audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Wasabi fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.7 |
| Estimated audience size | 773,510 |
Audience persona
The typical Wasabi fan in United States is balanced, around 39.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for King mackerel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 52,657 | 2.21× |
| Florida | 52,557 | 1× |
| New York | 51,588 | 1.19× |
| California | 51,164 | 0.6× |
| Texas | 42,537 | 0.64× |
| Georgia | 30,554 | 1.28× |
| Tennessee | 27,786 | 1.79× |
| Pennsylvania | 27,241 | 1.05× |
| North Carolina | 26,061 | 1.12× |
| Kentucky | 24,122 | 2.49× |
| Illinois | 23,813 | 0.92× |
| Iowa | 21,245 | 3.33× |
| Indiana | 20,396 | 1.44× |
| Virginia | 19,343 | 1.03× |
| South Carolina | 18,987 | 1.63× |
| New Jersey | 15,628 | 0.79× |
| Missouri | 15,043 | 1.21× |
| Michigan | 12,259 | 0.61× |
| Maryland | 11,095 | 0.83× |
| Massachusetts | 10,803 | 0.71× |
| Washington | 10,472 | 0.67× |
| Wisconsin | 9,817 | 0.84× |
| Kansas | 9,623 | 1.58× |
| Louisiana | 8,902 | 0.89× |
| Colorado | 8,056 | 0.66× |
| Alabama | 7,822 | 0.72× |
| Connecticut | 7,460 | 0.96× |
| Arkansas | 7,451 | 1.17× |
| Minnesota | 7,400 | 0.67× |
| Arizona | 6,976 | 0.44× |
| Mississippi | 6,694 | 1.05× |
| Oregon | 4,741 | 0.53× |
| Utah | 4,431 | 0.64× |
| Oklahoma | 4,282 | 0.5× |
| West Virginia | 4,153 | 1.15× |
| Montana | 3,768 | 1.76× |
| Rhode Island | 3,237 | 1.31× |
| Nevada | 3,216 | 0.43× |
| Nebraska | 3,102 | 0.8× |
| Wyoming | 2,738 | 2.39× |
| New Hampshire | 2,395 | 0.79× |
| Hawaii | 2,159 | 0.65× |
| Idaho | 1,987 | 0.51× |
| New Mexico | 1,496 | 0.39× |
| Washington, District of Columbia | 1,287 | 0.55× |
| North Dakota | 1,179 | 0.74× |
| Maine | 1,099 | 0.4× |
| Delaware | 969 | 0.45× |
| Alaska | 814 | 0.49× |
| South Dakota | 733 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| King mackerel | 44.25× | Pets & Animals |
| Omakase | 14.75× | Food & Beverages |
| United States | 1.65× | Travel & Leisure |
| Celebrity | 1.89× | Movies & TV |
| Humour | 1.87× | Literature |
| Social network | 1.64× | Internet & Social Media |
| Current events | 1.57× | Arts & Culture |
| Animal | 1.8× | Pets & Animals |
| U.S. state | 1.71× | Travel & Leisure |
| Culture | 1.57× | Literature |
| Science | 1.78× | Business & Career |
| Photograph | 1.73× | Technology & Electronics |
| Kitchen | 1.83× | Home & Garden |
| Water | 1.8× | Food & Beverages |
| Televisions | 1.58× | Technology & Electronics |
| Child | 1.61× | Kids & Family |
| Meat | 2.06× | Food & Beverages |
| NBC | 1.78× | Movies & TV |
| Mobile phones | 1.59× | Technology & Electronics |
| Politics | 1.85× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.63 |
| Early Adopter Mentality | POWER | 1.57 |
| Indulgence | JOY | 1.56 |
| Risk Appetite | THRILL | 1.44 |
| DIY Mentality | THRILL | 1.39 |
| Convenience Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Thailand | 8.0% |
| Japan | 7.1% |
See Wasabi audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
Frequently asked questions
How many fans does Wasabi have in United States?
Wasabi has an estimated audience of 773,510 people in United States, concentrated in Ohio and Florida.
What is the gender split and age of Wasabi fans?
45.0% of Wasabi fans are female, 55.0% are male, with an average age of 39.7 years.
Which brands do Wasabi fans like most?
Wasabi fans show strongest brand affinity for King mackerel (44.25×), Omakase (14.75×), and United States (1.65×) over the country average.
Where do Wasabi fans live in United States?
Wasabi fans in United States are most concentrated in Ohio (reach 52,657), Florida (reach 52,557), and New York (reach 51,588). These three regions account for the largest share of the active audience.
What other brands do Wasabi fans also like?
Beyond Wasabi itself, the audience over-indexes on Omakase (14.75×), United States (1.65×), Celebrity (1.89×), and Humour (1.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wasabi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.