Rascasse Audience Intelligence

Mussel Audience in United States

A data profile of the people who buy, follow and care about Mussel in United States — modelled from more than twelve digital signal sources. Mussel has an estimated audience of 788,904 people in United States.

#200among Dish in United States#9577among Topic in United States#1539in Food & Beverages

The average Mussel fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scallop, Restorations, Murtala Muhammed International Airport, with strongest over-indexing on Scallop (54.24× the country average).

Demographically, the Mussel audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mussel fan in United States is balanced, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Scallop.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mussel profile in United States.

Audience size
789K
in United States
Gender
51.6%♀
48.4% male
Age
43.7
average years
Country rank
#27716
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mussel fans

51.6% are female, 48.4% are male, average age 43.7.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Mussel audience in United States
MetricValue
Female51.6%
Male48.4%
Average age43.7
Estimated audience size788,904
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Mussel audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Mussel audience comes from United States.

Worldwide audience distribution share by country for Mussel
CountryShare
United States16.3%
Thailand8.3%
Egypt6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mussel audience in United States is strongest.

Fig. 05

Top regions by affinity

Mussel fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.46×
02Maine~4K1.46×
03Washington, District of Columbia~3K1.45×
04Massachusetts~20K1.37×
05Maryland~20K1.37×
06Florida~70K1.31×
07New York~60K1.26×
08Texas~80K1.19×
09Hawaii~4K1.18×
10Illinois~30K1.16×
11New Jersey~20K1.16×
12Nevada~9K1.15×
13Rhode Island~3K1.14×
14Georgia~30K1.12×
15Washington~20K1.11×
16Connecticut~9K1.11×
17Virginia~20K1.10×
18Alaska~2K1.10×
19North Carolina~30K1.07×
20Louisiana~10K1.06×
21Oregon~10K1.06×
22South Carolina~10K1.02×
23Mississippi~7K1.01×
24Delaware~2K0.98×
25Pennsylvania~30K0.96×
26Utah~7K0.95×
27New Mexico~4K0.93×
28Colorado~10K0.92×
29Arkansas~6K0.90×
30Nebraska~4K0.90×
31Minnesota~10K0.89×
32Alabama~10K0.89×
33Kansas~6K0.89×
34New Hampshire~3K0.89×
35Michigan~20K0.88×
36Indiana~10K0.88×
37Kentucky~9K0.88×
38Vermont~1K0.88×
39Arizona~10K0.86×
40Ohio~20K0.85×
41Tennessee~10K0.85×
42Iowa~5K0.83×
43Missouri~10K0.82×
44Wisconsin~10K0.81×
45Oklahoma~7K0.79×
46North Dakota~1K0.77×
47West Virginia~3K0.76×
48South Dakota~1K0.76×
49Montana~2K0.75×
50Idaho~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Mussel, United States
0.74×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mussel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mussel audience
#·InterestCategoryAffinity×
01FlunchFood & Beverages175.82×
02Murtala Muhammed International AirportTravel & Leisure121.45×
03ScallopFood & Beverages54.24×
04SardineFood & Beverages52.46×
05PrawnFood & Beverages34.17×
06DikembeMusic & Radio34.17×
07RestorationsMusic & Radio32.30×
08SomosMusic & Radio30.07×
09Clue (film)Movies & TV19.76×
10LICEMusic & Radio14.22×
11SquidPets & Animals14.22×
12LobsterFood & Beverages12.66×
13Olivia WildeMovies & TV12.32×
14CarideaPets & Animals10.52×
15OysterPets & Animals9.57×
16ClamFood & Beverages9.56×
17ShrimpFood & Beverages7.44×
18Red LobsterFood & Beverages6.86×
19Din Tai FungFood & Beverages6.46×
20CrabPets & Animals6.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mussel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mussel audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
Convenience OrientationPREMIUM1.29×
Quality AwarenessPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mussel audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
Social Media UsageJOY0.98×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mussel have in United States?

Mussel has an estimated audience of 788,904 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mussel fans?

51.6% of Mussel fans are female, 48.4% are male, with an average age of 43.7 years.

03

Which brands do Mussel fans like most?

Mussel fans show strongest brand affinity for Scallop (54.24×), Restorations (32.3×), and Murtala Muhammed International Airport (121.45×) over the country average.

04

Where do Mussel fans live in United States?

Mussel fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mussel fans also like?

Beyond Mussel itself, the audience over-indexes on Restorations (32.3×), Murtala Muhammed International Airport (121.45×), Lobster (12.66×), and Clue (film) (19.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mussel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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