Mussel Audience in United States

Mussel logo

Mussel has an estimated audience of 788,904 people in United States. 51.6% are female, 48.4% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Scallop, Murtala Muhammed International Airport, Lobster, Clue (film), Prawn.

The average Mussel fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scallop, Murtala Muhammed International Airport, Lobster, with strongest over-indexing on Scallop (54.24× the country average). Demographically, the Mussel audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Mussel fans

Demographic split for Mussel audience in United States
MetricValue
Female51.6%
Male48.4%
Average age43.7
Estimated audience size788,904

Audience persona

The typical Mussel fan in United States is balanced, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Scallop.

Top regions in United States

Top regions ranked by reach for Mussel in United States
RegionReachAffinity
California130,5641.5×
Texas82,9001.22×
Florida74,1641.39×
New York58,7831.33×
Illinois31,7921.21×
Georgia28,6311.18×
North Carolina25,4361.07×
Pennsylvania24,8170.93×
New Jersey23,5981.18×
Massachusetts22,3451.44×
Virginia21,3401.11×
Ohio21,1110.87×
Michigan18,7290.91×
Washington18,5751.17×
Maryland17,6291.3×
Tennessee13,5850.86×
Arizona13,4400.83×
Indiana12,7390.88×
Colorado12,1200.97×
South Carolina12,0421.01×
Louisiana10,6921.05×
Missouri10,5840.83×
Minnesota10,3270.91×
Oregon10,2601.13×
Wisconsin9,6530.81×
Alabama9,3410.85×
Kentucky8,8990.9×
Nevada8,8831.16×
Connecticut8,7111.1×
Mississippi6,7251.03×
Oklahoma6,6670.76×
Utah6,6200.94×
Arkansas5,7090.88×
Kansas5,3090.85×
Iowa5,2750.81×
Maine3,9641.4×
Hawaii3,8411.13×
Washington, District of Columbia3,6061.52×
New Mexico3,5180.89×
Nebraska3,3200.84×
Rhode Island2,9621.18×
Idaho2,7480.69×
New Hampshire2,7450.88×
West Virginia2,4750.67×
Delaware2,0220.93×
Alaska1,7021.01×
Montana1,5090.69×
South Dakota1,1840.65×
Vermont1,1640.84×
North Dakota1,0440.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mussel audience
BrandAffinityCategory
Scallop54.24×Food & Beverages
Murtala Muhammed International Airport121.45×Travel & Leisure
Lobster12.66×Food & Beverages
Clue (film)19.76×Movies & TV
Prawn34.17×Food & Beverages
Shrimp7.44×Food & Beverages
Clam9.56×Food & Beverages
Dikembe34.17×Music & Radio
LICE14.22×Music & Radio
Red Lobster6.86×Food & Beverages
Somos30.07×Music & Radio
Caridea10.52×Pets & Animals
Antarès Sellier215.22×Fashion & Accessoires
Oyster9.57×Pets & Animals
Squid14.22×Pets & Animals
Sardine52.46×Food & Beverages
Olivia Wilde12.32×Movies & TV
Crab6.23×Pets & Animals
Din Tai Fung6.46×Food & Beverages
King mackerel31.02×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mussel audience
TraitClusterScore
IndulgenceJOY2.27
TravellingTHRILL1.4
Quality AwarenessPREMIUM1.34
Price SensitivityPREMIUM1.3
Urban LifestyleOPEN1.27
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Mussel
CountryShare
United States16.7%
Thailand8.5%
Egypt6.5%

See Mussel audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Mussel have in United States?

Mussel has an estimated audience of 788,904 people in United States, concentrated in California and Texas.

What is the gender split and age of Mussel fans?

51.6% of Mussel fans are female, 48.4% are male, with an average age of 43.7 years.

Which brands do Mussel fans like most?

Mussel fans show strongest brand affinity for Scallop (54.24×), Murtala Muhammed International Airport (121.45×), and Lobster (12.66×) over the country average.

Where do Mussel fans live in United States?

Mussel fans in United States are most concentrated in California (reach 130,564), Texas (reach 82,900), and Florida (reach 74,164). These three regions account for the largest share of the active audience.

What other brands do Mussel fans also like?

Beyond Mussel itself, the audience over-indexes on Murtala Muhammed International Airport (121.45×), Lobster (12.66×), Clue (film) (19.76×), and Prawn (34.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mussel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.