Rascasse Audience Intelligence

Somos Audience in United States

A data profile of the people who buy, follow and care about Somos in United States — modelled from more than twelve digital signal sources. Somos has an estimated audience of 951,769 people in United States.

#61among Punk in United States#5499among Person in United States#3179in Music & Radio

The average Somos fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include International education, Mussel, King crab, with strongest over-indexing on International education (16.55× the country average).

Demographically, the Somos audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Somos fan in United States is balanced, around 36.9 years old, with strong Travelling tendencies and a notable affinity for International education.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Somos profile in United States.

Audience size
952K
in United States
Gender
48.9%♀
51.1% male
Age
36.9
average years
Country rank
#24465
Person in United States
Fig. 01

Search interest · 12-month trend

+250%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Somos fans

48.9% are female, 51.1% are male, average age 36.9.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Somos audience in United States
MetricValue
Female48.9%
Male51.1%
Average age36.9
Estimated audience size951,769
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Somos audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3922%
40-4916%
50+16%
Fig. 04

Worldwide distribution

42.5%

of the worldwide Somos audience comes from United States.

Worldwide audience distribution share by country for Somos
CountryShare
United States42.5%
Brazil15.2%
Colombia14.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Somos audience in United States is strongest.

Fig. 05

Top regions by affinity

Somos fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~6K2.93×
02Michigan~30K1.77×
03New York~60K1.61×
04Washington, District of Columbia~3K1.53×
05Connecticut~10K1.42×
06Virginia~20K1.41×
07Washington~20K1.41×
08New Jersey~30K1.39×
09California~100K1.33×
10Massachusetts~20K1.30×
11Maryland~10K1.21×
12Hawaii~4K1.21×
13Colorado~10K1.15×
14New Mexico~4K1.09×
15Florida~50K1.08×
16Wisconsin~10K1.07×
17Nebraska~4K1.07×
18Iowa~6K1.06×
19Illinois~20K1.03×
20Texas~60K1.01×
21Oregon~8K1.01×
22North Carolina~20K1.00×
23New Hampshire~3K1.00×
24Tennessee~10K0.95×
25Pennsylvania~20K0.92×
26Georgia~20K0.90×
27Minnesota~9K0.90×
28Nevada~6K0.89×
29Arizona~10K0.88×
30Montana~2K0.88×
31North Dakota~1K0.87×
32South Dakota~1K0.84×
33Alaska~1K0.84×
34Missouri~10K0.83×
35Arkansas~5K0.82×
36Kansas~5K0.82×
37South Carolina~9K0.81×
38Kentucky~7K0.81×
39Idaho~3K0.80×
40Maine~2K0.78×
41Vermont<1K0.78×
42Oklahoma~6K0.77×
43Rhode Island~2K0.77×
44Utah~5K0.76×
45Indiana~10K0.75×
46Alabama~7K0.72×
47West Virginia~2K0.66×
48Ohio~10K0.65×
49Mississippi~4K0.65×
50Louisiana~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Somos, United States
0.62×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Somos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Somos audience
#·InterestCategoryAffinity×
01Sun DropFood & Beverages46.95×
02MusselFood & Beverages30.07×
03Porter AirlinesTravel & Leisure20.00×
04Die AntwoordMusic & Radio18.82×
05International educationBusiness & Career16.55×
06King crabPets & Animals16.12×
07French toastFood & Beverages14.54×
08KimchiFood & Beverages13.19×
09Rosie O'DonnellMovies & TV10.65×
10WagyuFood & Beverages9.66×
11Alison BrieMovies & TV7.16×
12ShellfishFood & Beverages5.94×
13Smoked meatFood & Beverages5.36×
14ShrimpFood & Beverages4.70×
15Casey's General StoresFood & Beverages4.50×
16Online food orderingFood & Beverages3.68×
17Fast casual restaurantsFood & Beverages3.01×
18Local foodFood & Beverages2.91×
19CocktailFood & Beverages2.15×
20Do it yourself (DIY)Home & Garden1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Somos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Somos audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.90×
Community OrientationOPEN1.78×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Somos audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Social Media UsageJOY0.83×
Convenience OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Somos have in United States?

Somos has an estimated audience of 951,769 people in United States, concentrated in California and New York.

02

What is the gender split and age of Somos fans?

48.9% of Somos fans are female, 51.1% are male, with an average age of 36.9 years.

03

Which brands do Somos fans like most?

Somos fans show strongest brand affinity for International education (16.55×), Mussel (30.07×), and King crab (16.12×) over the country average.

04

Where do Somos fans live in United States?

Somos fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Somos fans also like?

Beyond Somos itself, the audience over-indexes on Mussel (30.07×), King crab (16.12×), Rosie O'Donnell (10.65×), and Shrimp (4.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Somos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Somos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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