Somos Audience in United States
Somos has an estimated audience of 738,817 people in United States. 57.4% are female, 42.6% are male, average age 39.4. Top brand affinities: Natural rubber, Bank account, Dog breed, Collectable, Edvard Grieg.
Top brand affinities include Natural rubber, Bank account, Dog breed, with strongest over-indexing on Natural rubber (5.16× the country average). Demographically, the Somos audience skews more female with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Somos fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 39.4 |
| Estimated audience size | 738,817 |
Audience persona
The typical Somos fan in United States is more female, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 5.16× | Cars & Mobility |
| Bank account | 4.53× | Business & Career |
| Dog breed | 1.59× | Pets & Animals |
| Collectable | 1.83× | Kids & Family |
| Edvard Grieg | 22.85× | Literature |
| JDSU | 2.37× | Business & Career |
| Keenan Allen | 4.6× | Sports |
| Cam Ward | 2.62× | Sports |
| Jesse Plemons | 2.35× | Movies & TV |
| Tierra Cali | 4.98× | Travel & Leisure |
| Mothercare | 2.05× | Kids & Family |
| Solitaire Journey | 20× | Games |
| Urban horticulture | 2.23× | Home & Garden |
| Empresarios | 8.59× | Politics & Society |
| Nebraska Cornhuskers football | 2.19× | Sports |
| Captain America (1990 film) | 2.67× | Movies & TV |
| Home staging | 2.96× | Home & Garden |
| Vocal harmony | 2.42× | Music & Radio |
| Historic site | 2.25× | Arts & Culture |
| Nasal cavity | 4.21× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.71 |
| Travelling | THRILL | 2.24 |
| Design Affinity | PREMIUM | 2.07 |
| Luxury Orientation | PREMIUM | 2.02 |
| Sports Activity | POWER | 1.93 |
| Healthy Lifestyle | BALANCE | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Brazil | 18.6% |
| Colombia | 15.8% |
See Somos audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Somos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.