Prawn Audience in United States

Prawn has an estimated audience of 860,551 people in United States. 60.3% are female, 39.7% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, French toast, Microblogging, Singer-songwriter.

The average Prawn fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, French toast, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Prawn audience skews more female with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Prawn fans

Demographic split for Prawn audience in United States
MetricValue
Female60.3%
Male39.7%
Average age39.8
Estimated audience size860,551

Audience persona

The typical Prawn fan in United States is more female, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Prawn in United States
RegionReachAffinity
California137,1181.45×
Texas80,6061.09×
Florida66,5361.14×
New York54,4021.13×
Washington33,4721.94×
Illinois32,4111.13×
Georgia28,7841.09×
Pennsylvania27,4390.95×
North Carolina24,0670.93×
Ohio22,6870.86×
New Jersey20,7080.95×
Virginia19,9630.95×
Michigan19,7370.88×
Massachusetts17,3601.02×
Arizona15,8020.9×
Tennessee14,8650.86×
Maryland13,9580.94×
Oregon13,9311.41×
Indiana13,4210.85×
Missouri12,3170.89×
South Carolina11,7630.91×
Louisiana11,5221.04×
Minnesota10,9950.89×
Nevada10,9021.31×
Wisconsin10,9000.84×
Colorado10,8460.8×
Alabama10,7260.89×
Kentucky9,2300.86×
Oklahoma8,6140.9×
Connecticut8,3220.96×
Utah7,4670.97×
Hawaii6,8651.86×
Arkansas6,4760.91×
Iowa6,3790.9×
Mississippi6,0470.85×
Kansas5,9840.88×
Idaho4,2480.98×
Nebraska3,8320.89×
New Mexico3,6830.85×
Washington, District of Columbia3,4761.34×
West Virginia3,3320.83×
Alaska3,1061.69×
New Hampshire2,8500.84×
Maine2,6950.87×
Rhode Island2,1280.78×
Montana2,0660.87×
Delaware2,0120.85×
South Dakota1,6040.81×
North Dakota1,5900.9×
Vermont1,0740.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prawn audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
French toast43.7×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kimchi37.44×Food & Beverages
Mussel39.12×Food & Beverages
Income tax13.19×Business & Career
King crab24.32×Pets & Animals
Local food5×Food & Beverages
Do it yourself (DIY)3.19×Home & Garden
Shrimp6.93×Food & Beverages
Rosie O'Donnell13.88×Movies & TV
Online food ordering6.1×Food & Beverages
Shellfish7.95×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Bubble tea9.9×Food & Beverages
Luke's Lobster38.29×Food & Beverages
Alpine skiing5.23×Sports
Superman1.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prawn audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.86
Sports ActivityPOWER2.22
TravellingTHRILL2.21
Design AffinityPREMIUM2.21
Healthy LifestyleBALANCE1.96
Luxury OrientationPREMIUM1.91

Worldwide distribution

Worldwide audience distribution share by country for Prawn
CountryShare
United States10.3%
Malaysia10.0%
Australia8.8%

See Prawn audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Prawn have in United States?

Prawn has an estimated audience of 860,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Prawn fans?

60.3% of Prawn fans are female, 39.7% are male, with an average age of 39.8 years.

Which brands do Prawn fans like most?

Prawn fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and French toast (43.7×) over the country average.

Where do Prawn fans live in United States?

Prawn fans in United States are most concentrated in California (reach 137,118), Texas (reach 80,606), and Florida (reach 66,536). These three regions account for the largest share of the active audience.

What other brands do Prawn fans also like?

Beyond Prawn itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), French toast (43.7×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.