Rascasse Audience Intelligence

Prawn Audience in United States

A data profile of the people who buy, follow and care about Prawn in United States — modelled from more than twelve digital signal sources. Prawn has an estimated audience of 860,551 people in United States.

#186among Dish in United States#9233among Topic in United States#1457in Food & Beverages

The average Prawn fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mussel, International education, King crab, with strongest over-indexing on Mussel (34.17× the country average).

Demographically, the Prawn audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prawn fan in United States is more female, around 39.8 years old, with strong Travelling tendencies and a notable affinity for Mussel.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prawn profile in United States.

Audience size
861K
in United States
Gender
60.3%♀
39.7% male
Age
39.8
average years
Country rank
#26156
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prawn fans

60.3% are female, 39.7% are male, average age 39.8.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Prawn audience in United States
MetricValue
Female60.3%
Male39.7%
Average age39.8
Estimated audience size860,551
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Prawn audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4919%
50+24%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Prawn audience comes from United States.

Worldwide audience distribution share by country for Prawn
CountryShare
United States10.3%
Malaysia10.0%
Australia8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prawn audience in United States is strongest.

Fig. 05

Top regions by affinity

Prawn fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.95×
02Alaska~3K1.87×
03Hawaii~6K1.71×
04California~100K1.41×
05Oregon~10K1.38×
06Nevada~10K1.22×
07Texas~80K1.10×
08Illinois~30K1.07×
09Florida~60K1.05×
10New York~50K1.04×
11Georgia~30K1.04×
12Louisiana~10K1.04×
13Idaho~4K1.01×
14Washington, District of Columbia~3K1.01×
15Massachusetts~20K0.98×
16Connecticut~8K0.97×
17Utah~7K0.97×
18North Dakota~2K0.96×
19Arkansas~7K0.95×
20Pennsylvania~30K0.94×
21New Jersey~20K0.94×
22Oklahoma~9K0.94×
23Maine~3K0.93×
24Montana~2K0.93×
25Missouri~10K0.92×
26New Mexico~4K0.92×
27Nebraska~4K0.92×
28West Virginia~4K0.92×
29South Dakota~2K0.92×
30North Carolina~20K0.91×
31South Carolina~10K0.91×
32Alabama~10K0.91×
33Kentucky~10K0.91×
34Mississippi~6K0.91×
35Virginia~20K0.90×
36Arizona~20K0.90×
37Iowa~6K0.90×
38Delaware~2K0.90×
39Tennessee~20K0.89×
40Kansas~6K0.89×
41New Hampshire~3K0.89×
42Maryland~10K0.88×
43Wisconsin~10K0.88×
44Minnesota~10K0.88×
45Michigan~20K0.87×
46Rhode Island~2K0.86×
47Ohio~20K0.85×
48Vermont~1K0.85×
49Indiana~10K0.84×
50Colorado~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Prawn, United States
0.82×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prawn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prawn audience
#·InterestCategoryAffinity×
01MusselFood & Beverages34.17×
02Porter AirlinesTravel & Leisure20.00×
03Chef BoyardeeFood & Beverages20.00×
04A History of ViolenceMovies & TV20.00×
05King crabPets & Animals18.28×
06International educationBusiness & Career16.55×
07French toastFood & Beverages16.45×
08KimchiFood & Beverages14.95×
09Rosie O'DonnellMovies & TV11.88×
10WagyuFood & Beverages10.87×
11Cumberland FarmsShopping9.67×
12ShellfishFood & Beverages6.69×
13Smoked meatFood & Beverages6.01×
14ShrimpFood & Beverages5.25×
15Casey's General StoresFood & Beverages4.96×
16Online food orderingFood & Beverages4.08×
17Fast casual restaurantsFood & Beverages3.24×
18Local foodFood & Beverages3.23×
19Do it yourself (DIY)Home & Garden2.05×
20SupermanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prawn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prawn audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.97×
Community OrientationOPEN1.88×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prawn audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
Social Media UsageJOY0.79×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prawn have in United States?

Prawn has an estimated audience of 860,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Prawn fans?

60.3% of Prawn fans are female, 39.7% are male, with an average age of 39.8 years.

03

Which brands do Prawn fans like most?

Prawn fans show strongest brand affinity for Mussel (34.17×), International education (16.55×), and King crab (18.28×) over the country average.

04

Where do Prawn fans live in United States?

Prawn fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Prawn fans also like?

Beyond Prawn itself, the audience over-indexes on International education (16.55×), King crab (18.28×), Rosie O'Donnell (11.88×), and Shrimp (5.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Prawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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