Prawn Audience in United States
Prawn has an estimated audience of 860,551 people in United States. 60.3% are female, 39.7% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Bank account, Collectable, Edvard Grieg, JDSU.
The average Prawn fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Bank account, Collectable, with strongest over-indexing on Natural rubber (5.73× the country average). Demographically, the Prawn audience skews more female with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Prawn fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 39.8 |
| Estimated audience size | 860,551 |
Audience persona
The typical Prawn fan in United States is more female, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 137,118 | 1.45× |
| Texas | 80,606 | 1.09× |
| Florida | 66,536 | 1.14× |
| New York | 54,402 | 1.13× |
| Washington | 33,472 | 1.94× |
| Illinois | 32,411 | 1.13× |
| Georgia | 28,784 | 1.09× |
| Pennsylvania | 27,439 | 0.95× |
| North Carolina | 24,067 | 0.93× |
| Ohio | 22,687 | 0.86× |
| New Jersey | 20,708 | 0.95× |
| Virginia | 19,963 | 0.95× |
| Michigan | 19,737 | 0.88× |
| Massachusetts | 17,360 | 1.02× |
| Arizona | 15,802 | 0.9× |
| Tennessee | 14,865 | 0.86× |
| Maryland | 13,958 | 0.94× |
| Oregon | 13,931 | 1.41× |
| Indiana | 13,421 | 0.85× |
| Missouri | 12,317 | 0.89× |
| South Carolina | 11,763 | 0.91× |
| Louisiana | 11,522 | 1.04× |
| Minnesota | 10,995 | 0.89× |
| Nevada | 10,902 | 1.31× |
| Wisconsin | 10,900 | 0.84× |
| Colorado | 10,846 | 0.8× |
| Alabama | 10,726 | 0.89× |
| Kentucky | 9,230 | 0.86× |
| Oklahoma | 8,614 | 0.9× |
| Connecticut | 8,322 | 0.96× |
| Utah | 7,467 | 0.97× |
| Hawaii | 6,865 | 1.86× |
| Arkansas | 6,476 | 0.91× |
| Iowa | 6,379 | 0.9× |
| Mississippi | 6,047 | 0.85× |
| Kansas | 5,984 | 0.88× |
| Idaho | 4,248 | 0.98× |
| Nebraska | 3,832 | 0.89× |
| New Mexico | 3,683 | 0.85× |
| Washington, District of Columbia | 3,476 | 1.34× |
| West Virginia | 3,332 | 0.83× |
| Alaska | 3,106 | 1.69× |
| New Hampshire | 2,850 | 0.84× |
| Maine | 2,695 | 0.87× |
| Rhode Island | 2,128 | 0.78× |
| Montana | 2,066 | 0.87× |
| Delaware | 2,012 | 0.85× |
| South Dakota | 1,604 | 0.81× |
| North Dakota | 1,590 | 0.9× |
| Vermont | 1,074 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 5.73× | Cars & Mobility |
| Bank account | 4.98× | Business & Career |
| Collectable | 1.92× | Kids & Family |
| Edvard Grieg | 22.85× | Literature |
| JDSU | 2.41× | Business & Career |
| Keenan Allen | 5× | Sports |
| Cam Ward | 2.9× | Sports |
| Tierra Cali | 5.59× | Travel & Leisure |
| Mothercare | 2.22× | Kids & Family |
| Jesse Plemons | 2.35× | Movies & TV |
| Urban horticulture | 2.37× | Home & Garden |
| Nebraska Cornhuskers football | 2.29× | Sports |
| Empresarios | 8.59× | Politics & Society |
| Nasal cavity | 4.65× | Health |
| Home staging | 2.9× | Home & Garden |
| edureka | 20.07× | Business & Career |
| Historic site | 2.15× | Arts & Culture |
| Ken Burns | 3.62× | Movies & TV |
| Layne Staley | 3.13× | Music & Radio |
| Acoustic music | 2.27× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.86 |
| Sports Activity | POWER | 2.22 |
| Travelling | THRILL | 2.21 |
| Design Affinity | PREMIUM | 2.21 |
| Healthy Lifestyle | BALANCE | 1.96 |
| Luxury Orientation | PREMIUM | 1.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.3% |
| Malaysia | 10.0% |
| Australia | 8.8% |
See Prawn audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Prawn have in United States?
Prawn has an estimated audience of 860,551 people in United States, concentrated in California and Texas.
What is the gender split and age of Prawn fans?
60.3% of Prawn fans are female, 39.7% are male, with an average age of 39.8 years.
Which brands do Prawn fans like most?
Prawn fans show strongest brand affinity for Natural rubber (5.73×), Bank account (4.98×), and Collectable (1.92×) over the country average.
Where do Prawn fans live in United States?
Prawn fans in United States are most concentrated in California (reach 137,118), Texas (reach 80,606), and Florida (reach 66,536). These three regions account for the largest share of the active audience.
What other brands do Prawn fans also like?
Beyond Prawn itself, the audience over-indexes on Bank account (4.98×), Collectable (1.92×), Edvard Grieg (22.85×), and JDSU (2.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Prawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.