Rascasse Audience Intelligence

Sailfish Audience in United States

A data profile of the people who buy, follow and care about Sailfish in United States — modelled from more than twelve digital signal sources. Sailfish has an estimated audience of 696,240 people in United States.

#10080among Topic in United States#459in Pets & Animals

The average Sailfish fan in United States is 41.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Florida Panthers, Boat show, Mahi-mahi, with strongest over-indexing on Florida Panthers (23.93× the country average).

Demographically, the Sailfish audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sailfish fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Florida Panthers.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sailfish profile in United States.

Audience size
696K
in United States
Gender
39.3%♀
60.7% male
Age
41.4
average years
Country rank
#30023
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sailfish fans

39.3% are female, 60.7% are male, average age 41.4.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Sailfish audience in United States
MetricValue
Female39.3%
Male60.7%
Average age41.4
Estimated audience size696,240
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Sailfish audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Sailfish audience comes from United States.

Worldwide audience distribution share by country for Sailfish
CountryShare
United States34.2%
Japan17.7%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sailfish audience in United States is strongest.

Fig. 05

Top regions by affinity

Sailfish fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K2.55×
02Hawaii~6K1.99×
03North Carolina~30K1.46×
04South Carolina~10K1.27×
05Alaska~2K1.24×
06Alabama~10K1.18×
07Maine~3K1.16×
08Louisiana~10K1.13×
09Montana~2K1.13×
10Utah~7K1.11×
11Idaho~4K1.09×
12Minnesota~10K1.03×
13Connecticut~7K1.00×
14Mississippi~6K1.00×
15Washington~10K0.99×
16New Hampshire~3K0.99×
17North Dakota~1K0.99×
18Texas~60K0.98×
19Georgia~20K0.98×
20Rhode Island~2K0.98×
21Vermont~1K0.98×
22Oregon~8K0.96×
23Delaware~2K0.96×
24Colorado~10K0.95×
25Oklahoma~7K0.95×
26Massachusetts~10K0.94×
27South Dakota~2K0.94×
28Virginia~20K0.93×
29Wisconsin~10K0.93×
30Arkansas~5K0.93×
31Nebraska~3K0.93×
32Michigan~20K0.91×
33West Virginia~3K0.88×
34Tennessee~10K0.87×
35Missouri~10K0.87×
36Indiana~10K0.85×
37Iowa~5K0.85×
38Kansas~5K0.85×
39Maryland~10K0.84×
40Kentucky~7K0.84×
41Pennsylvania~20K0.83×
42Washington, District of Columbia~2K0.83×
43Ohio~20K0.80×
44New Jersey~10K0.78×
45California~60K0.77×
46Arizona~10K0.76×
47New Mexico~3K0.76×
48New York~30K0.72×
49Illinois~20K0.72×
50Nevada~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Sailfish, United States
0.68×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sailfish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sailfish audience
#·InterestCategoryAffinity×
01Mahi-mahiPets & Animals51.06×
02WahooSports25.17×
03Florida PanthersSports23.93×
04Photo sharingInternet & Social Media20.00×
05Boat showTravel & Leisure17.16×
06New Jersey DevilsSports12.48×
07Jet skiSports9.70×
08TunaFood & Beverages9.49×
09Group buyingShopping7.98×
10MotorboatCars & Mobility5.78×
11Alaskan MalamutePets & Animals5.46×
12Doberman PinscherPets & Animals4.60×
13Diaper bagKids & Family4.29×
14RottweilerPets & Animals4.19×
15American Pit Bull TerrierPets & Animals4.18×
16Siberian HuskyPets & Animals3.92×
17GymnasticsSports3.35×
18Planet FitnessSports3.33×
19FedExBusiness & Career3.16×
20Mortgage loansBusiness & Career2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sailfish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sailfish audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
Family OrientationCONSERVATISM1.88×
Risk AppetiteTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sailfish audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
MindfulnessBALANCE0.83×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sailfish have in United States?

Sailfish has an estimated audience of 696,240 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Sailfish fans?

39.3% of Sailfish fans are female, 60.7% are male, with an average age of 41.4 years.

03

Which brands do Sailfish fans like most?

Sailfish fans show strongest brand affinity for Florida Panthers (23.93×), Boat show (17.16×), and Mahi-mahi (51.06×) over the country average.

04

Where do Sailfish fans live in United States?

Sailfish fans in United States are most concentrated in Florida (reach ~100K), California (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sailfish fans also like?

Beyond Sailfish itself, the audience over-indexes on Boat show (17.16×), Mahi-mahi (51.06×), Planet Fitness (3.33×), and Jet ski (9.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Sailfish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sailfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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