Sailfish Audience in United States

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Sailfish has an estimated audience of 696,240 people in United States. 39.3% are female, 60.7% are male, average age 41.4. Top regions: Florida, California, Texas. Top brand affinities: Florida Panthers, Mahi-mahi, Boat show, Planet Fitness, Group buying.

The average Sailfish fan in United States is 41.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Florida Panthers, Mahi-mahi, Boat show, with strongest over-indexing on Florida Panthers (20.67× the country average). Demographically, the Sailfish audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Sailfish fans

Demographic split for Sailfish audience in United States
MetricValue
Female39.3%
Male60.7%
Average age41.4
Estimated audience size696,240

Audience persona

The typical Sailfish fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Florida Panthers.

Top regions in United States

Top regions ranked by reach for Sailfish in United States
RegionReachAffinity
Florida127,1972.7×
California62,1330.81×
Texas59,2740.99×
North Carolina31,5761.51×
New York28,5960.74×
Georgia21,8251.02×
Pennsylvania19,3950.83×
Michigan17,6000.97×
Illinois16,8680.73×
Ohio16,5900.77×
Virginia15,6440.92×
Washington15,1121.08×
New Jersey14,4750.82×
Massachusetts13,3560.97×
South Carolina13,2271.26×
Tennessee12,2590.88×
Alabama11,0981.14×
Colorado11,0171×
Indiana10,6550.84×
Arizona10,6490.75×
Minnesota10,3951.04×
Maryland10,0060.84×
Louisiana9,9271.11×
Wisconsin9,7590.93×
Missouri9,6850.86×
Oregon7,9090.99×
Oklahoma7,4160.96×
Kentucky6,9990.8×
Connecticut6,7500.97×
Utah6,7141.08×
Hawaii6,5742.2×
Mississippi5,6620.99×
Arkansas4,9210.86×
Iowa4,7710.83×
Kansas4,4910.82×
Nevada4,3530.65×
Idaho3,7821.08×
Nebraska3,0710.88×
Maine2,8771.15×
West Virginia2,6480.82×
New Hampshire2,5280.92×
New Mexico2,3810.68×
Montana2,2031.14×
Rhode Island2,1990.99×
Alaska1,9351.3×
Washington, District of Columbia1,7570.84×
Delaware1,7320.9×
South Dakota1,4290.89×
North Dakota1,3550.95×
Vermont1,0760.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sailfish audience
BrandAffinityCategory
Florida Panthers20.67×Sports
Mahi-mahi62.66×Pets & Animals
Boat show16.17×Travel & Leisure
Planet Fitness3.92×Sports
Group buying14.45×Shopping
Astro (Malaysian satellite television)20×Movies & TV
Wahoo34.02×Sports
Diaper bag5.85×Kids & Family
Reebok Classic20.89×Fashion & Accessoires
Jet ski7.84×Sports
Pre-school playgroup20×Kids & Family
Doberman Pinscher4.65×Pets & Animals
Alaskan Malamute5.71×Pets & Animals
American Pit Bull Terrier4.19×Pets & Animals
Photo sharing20×Internet & Social Media
Rottweiler4.08×Pets & Animals
Fly fishing3.88×Sports
AutoZone2.24×Cars & Mobility
PSV Eindhoven20×Sports
Labrador5.33×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sailfish audience
TraitClusterScore
PatriotismCONSERVATISM2.11
Family OrientationCONSERVATISM1.42
SustainabilityBALANCE1.31
Luxury OrientationPREMIUM1.31
DIY MentalityTHRILL1.27
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Sailfish
CountryShare
United States34.2%
Japan17.8%
Germany8.9%

See Sailfish audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Sailfish have in United States?

Sailfish has an estimated audience of 696,240 people in United States, concentrated in Florida and California.

What is the gender split and age of Sailfish fans?

39.3% of Sailfish fans are female, 60.7% are male, with an average age of 41.4 years.

Which brands do Sailfish fans like most?

Sailfish fans show strongest brand affinity for Florida Panthers (20.67×), Mahi-mahi (62.66×), and Boat show (16.17×) over the country average.

Where do Sailfish fans live in United States?

Sailfish fans in United States are most concentrated in Florida (reach 127,197), California (reach 62,133), and Texas (reach 59,274). These three regions account for the largest share of the active audience.

What other brands do Sailfish fans also like?

Beyond Sailfish itself, the audience over-indexes on Mahi-mahi (62.66×), Boat show (16.17×), Planet Fitness (3.92×), and Group buying (14.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sailfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.