Sailfish Audience in United States

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Sailfish has an estimated audience of 696,240 people in United States. 39.3% are female, 60.7% are male, average age 41.4. Top regions: Florida, California, Texas. Top brand affinities: Sinaloa, Nebraska, Justice, Sailor, Nebraska Cornhuskers football.

The average Sailfish fan in United States is 41.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Sinaloa, Nebraska, Justice, with strongest over-indexing on Sinaloa (8.53× the country average). Demographically, the Sailfish audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Sailfish fans

Demographic split for Sailfish audience in United States
MetricValue
Female39.3%
Male60.7%
Average age41.4
Estimated audience size696,240

Audience persona

The typical Sailfish fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Sailfish in United States
RegionReachAffinity
Florida127,1972.7×
California62,1330.81×
Texas59,2740.99×
North Carolina31,5761.51×
New York28,5960.74×
Georgia21,8251.02×
Pennsylvania19,3950.83×
Michigan17,6000.97×
Illinois16,8680.73×
Ohio16,5900.77×
Virginia15,6440.92×
Washington15,1121.08×
New Jersey14,4750.82×
Massachusetts13,3560.97×
South Carolina13,2271.26×
Tennessee12,2590.88×
Alabama11,0981.14×
Colorado11,0171×
Indiana10,6550.84×
Arizona10,6490.75×
Minnesota10,3951.04×
Maryland10,0060.84×
Louisiana9,9271.11×
Wisconsin9,7590.93×
Missouri9,6850.86×
Oregon7,9090.99×
Oklahoma7,4160.96×
Kentucky6,9990.8×
Connecticut6,7500.97×
Utah6,7141.08×
Hawaii6,5742.2×
Mississippi5,6620.99×
Arkansas4,9210.86×
Iowa4,7710.83×
Kansas4,4910.82×
Nevada4,3530.65×
Idaho3,7821.08×
Nebraska3,0710.88×
Maine2,8771.15×
West Virginia2,6480.82×
New Hampshire2,5280.92×
New Mexico2,3810.68×
Montana2,2031.14×
Rhode Island2,1990.99×
Alaska1,9351.3×
Washington, District of Columbia1,7570.84×
Delaware1,7320.9×
South Dakota1,4290.89×
North Dakota1,3550.95×
Vermont1,0760.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sailfish audience
BrandAffinityCategory
Sinaloa8.53×Travel & Leisure
Nebraska6.23×Travel & Leisure
Justice3.97×Politics & Society
Sailor6.01×Travel & Leisure
Nebraska Cornhuskers football3.8×Sports
JDSU3.21×Business & Career
Kerala6.36×Travel & Leisure
Israel1.63×Travel & Leisure
Pro-Ject2.97×Music & Radio
Unique Gifts1.71×Shopping
Historic site2.74×Arts & Culture
Jesse Plemons2.06×Movies & TV
La Opinión4.26×News
UK garage3.18×Music & Radio
Stamp collecting2.74×Home & Garden
Charlamagne Tha God5.04×Movies & TV
Birthday Gifts1.67×Kids & Family
Home staging2.73×Home & Garden
Monogram1.9×Home & Garden
N1 road (South Africa)1.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sailfish audience
TraitClusterScore
PatriotismCONSERVATISM2.11
Family OrientationCONSERVATISM1.42
SustainabilityBALANCE1.31
Luxury OrientationPREMIUM1.31
DIY MentalityTHRILL1.27
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Sailfish
CountryShare
United States34.2%
Japan17.8%
Germany8.9%

See Sailfish audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Sailfish have in United States?

Sailfish has an estimated audience of 696,240 people in United States, concentrated in Florida and California.

What is the gender split and age of Sailfish fans?

39.3% of Sailfish fans are female, 60.7% are male, with an average age of 41.4 years.

Which brands do Sailfish fans like most?

Sailfish fans show strongest brand affinity for Sinaloa (8.53×), Nebraska (6.23×), and Justice (3.97×) over the country average.

Where do Sailfish fans live in United States?

Sailfish fans in United States are most concentrated in Florida (reach 127,197), California (reach 62,133), and Texas (reach 59,274). These three regions account for the largest share of the active audience.

What other brands do Sailfish fans also like?

Beyond Sailfish itself, the audience over-indexes on Nebraska (6.23×), Justice (3.97×), Sailor (6.01×), and Nebraska Cornhuskers football (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sailfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.