Rascasse Audience Intelligence

Atlantic blue marlin Audience in United States

A data profile of the people who buy, follow and care about Atlantic blue marlin in United States — modelled from more than twelve digital signal sources. Atlantic blue marlin has an estimated audience of 483,513 people in United States.

#11548among Topic in United States#535in Pets & Animals

The average Atlantic blue marlin fan in United States is 43.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Big Fish, Motorboat, Mahi-mahi, with strongest over-indexing on Big Fish (39.04× the country average).

Demographically, the Atlantic blue marlin audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlantic blue marlin fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Big Fish.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlantic blue marlin profile in United States.

Audience size
484K
in United States
Gender
25.8%♀
74.2% male
Age
43.1
average years
Country rank
#37387
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlantic blue marlin fans

25.8% are female, 74.2% are male, average age 43.1.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for Atlantic blue marlin audience in United States
MetricValue
Female25.8%
Male74.2%
Average age43.1
Estimated audience size483,513
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Atlantic blue marlin audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4926%
50+28%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Atlantic blue marlin audience comes from United States.

Worldwide audience distribution share by country for Atlantic blue marlin
CountryShare
United States55.5%
Italy10.2%
Spain8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlantic blue marlin audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlantic blue marlin fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~3K2.08×
02Maryland~20K1.81×
03North Carolina~20K1.48×
04Hawaii~3K1.47×
05Kentucky~7K1.22×
06South Carolina~9K1.21×
07Alaska~1K1.17×
08North Dakota~1K1.16×
09Florida~40K1.14×
10Vermont<1K1.09×
11South Dakota~1K1.07×
12Mississippi~4K1.06×
13West Virginia~2K1.03×
14New Hampshire~2K1.03×
15Montana~1K1.03×
16Rhode Island~2K1.02×
17Pennsylvania~20K1.00×
18Alabama~7K1.00×
19Maine~2K1.00×
20Virginia~10K0.99×
21Louisiana~6K0.99×
22Idaho~2K0.97×
23Arkansas~4K0.96×
24Nebraska~2K0.96×
25Washington, District of Columbia~1K0.95×
26Oregon~5K0.93×
27Utah~4K0.93×
28New Mexico~2K0.93×
29Massachusetts~9K0.92×
30Iowa~4K0.91×
31Oklahoma~5K0.90×
32Kansas~3K0.90×
33Connecticut~4K0.89×
34Georgia~10K0.88×
35New Jersey~10K0.88×
36Wisconsin~6K0.88×
37Indiana~8K0.86×
38Nevada~4K0.86×
39Missouri~7K0.85×
40Washington~8K0.84×
41Tennessee~8K0.84×
42Texas~30K0.83×
43Minnesota~6K0.83×
44Arizona~8K0.81×
45Colorado~6K0.80×
46Michigan~10K0.79×
47Ohio~10K0.78×
48Illinois~10K0.72×
49California~40K0.68×
50New York~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Atlantic blue marlin, United States
0.67×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlantic blue marlin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlantic blue marlin audience
#·InterestCategoryAffinity×
01Mahi-mahiPets & Animals58.55×
02Big FishMovies & TV39.04×
03Saltwater fishPets & Animals17.52×
04MotorboatCars & Mobility13.44×
05Boat showTravel & Leisure12.58×
06TunaFood & Beverages11.58×
07ShimanoCars & Mobility9.55×
08Jet skiSports6.80×
09Weather forecastingHome & Garden6.50×
10Memorial DayPolitics & Society6.09×
11Single-family detached homeHome & Garden6.06×
12AnglingSports5.45×
13First class travelTravel & Leisure4.05×
14Sustainable energyHome & Garden3.86×
15Mortgage loansBusiness & Career3.81×
16Renewable energyBusiness & Career3.81×
17FedExBusiness & Career3.68×
18Masters TournamentSports3.52×
19Solar energyHome & Garden3.43×
20AirbnbTravel & Leisure2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlantic blue marlin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlantic blue marlin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.70×
Convenience OrientationPREMIUM2.06×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlantic blue marlin audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
Healthy LifestyleBALANCE0.71×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlantic blue marlin have in United States?

Atlantic blue marlin has an estimated audience of 483,513 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Atlantic blue marlin fans?

25.8% of Atlantic blue marlin fans are female, 74.2% are male, with an average age of 43.1 years.

03

Which brands do Atlantic blue marlin fans like most?

Atlantic blue marlin fans show strongest brand affinity for Big Fish (39.04×), Motorboat (13.44×), and Mahi-mahi (58.55×) over the country average.

04

Where do Atlantic blue marlin fans live in United States?

Atlantic blue marlin fans in United States are most concentrated in Florida (reach ~40K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Atlantic blue marlin fans also like?

Beyond Atlantic blue marlin itself, the audience over-indexes on Motorboat (13.44×), Mahi-mahi (58.55×), Mortgage loans (3.81×), and Weather forecasting (6.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Atlantic blue marlin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlantic blue marlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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