Striped bass Audience in United States

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Striped bass has an estimated audience of 1,023,739 people in United States. 24.9% are female, 75.1% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Hibachi, Goop, Google Home, Wok, Governor of Michigan.

The average Striped bass fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hibachi, Goop, Google Home, with strongest over-indexing on Hibachi (13.83× the country average). Demographically, the Striped bass audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Fish

Demographics of Striped bass fans

Demographic split for Striped bass audience in United States
MetricValue
Female24.9%
Male75.1%
Average age42.4
Estimated audience size1,023,739

Audience persona

The typical Striped bass fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Striped bass in United States
RegionReachAffinity
California101,5190.9×
New York83,1361.45×
Texas65,7960.75×
Massachusetts45,8822.27×
Florida45,2710.65×
New Jersey40,1471.54×
Pennsylvania37,6631.09×
North Carolina34,8681.13×
Virginia31,0961.25×
Georgia28,1850.89×
Maryland25,7831.46×
Tennessee23,3831.14×
Illinois21,1730.62×
Ohio20,8610.66×
South Carolina18,9281.23×
Connecticut18,3731.79×
Alabama15,5231.09×
Indiana15,3870.82×
Missouri13,6610.83×
Arizona13,2930.64×
Kentucky13,1351.02×
Michigan12,7950.48×
Oklahoma12,1911.07×
Louisiana11,4650.87×
Maine11,3933.11×
Arkansas10,4451.24×
Minnesota9,6760.66×
Wisconsin9,5570.62×
Iowa8,4611×
Washington8,4510.41×
Colorado8,3530.52×
Rhode Island7,8262.4×
Nevada7,7540.78×
New Hampshire7,7241.91×
Utah7,2230.79×
Oregon7,0840.6×
Kansas6,7640.84×
Mississippi6,6310.79×
West Virginia5,6331.18×
Delaware4,3941.56×
Nebraska4,1140.8×
Washington, District of Columbia2,8390.92×
New Mexico2,7940.54×
Idaho2,6410.51×
Vermont2,1591.2×
South Dakota1,6990.72×
Montana1,5200.54×
Hawaii1,3630.31×
North Dakota1,0750.51×
Alaska9220.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Striped bass audience
BrandAffinityCategory
Hibachi13.83×Food & Beverages
Goop8.62×Internet & Social Media
Google Home10.35×Technology & Electronics
Wok9.24×Food & Beverages
Governor of Michigan10.36×Politics & Society
Alaska2.3×Travel & Leisure
Israel2.67×Travel & Leisure
Kikar HaShabbat20.22×News
headspace11.42×Health
Nebraska Cornhuskers football4.24×Sports
Cherish (group)12.46×Music & Radio
Urban Outfitters2.12×Shopping
Grace Slick9.11×Music & Radio
Ira Glass16.84×Music & Radio
Minnesota1.64×Travel & Leisure
Grinch3.62×Movies & TV
Vocal harmony4.05×Music & Radio
TV Fanatic9.27×Movies & TV
Cryptic crossword12.12×Technology & Electronics
UK garage4.21×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Striped bass audience
TraitClusterScore
PatriotismCONSERVATISM1.99
Risk AppetiteTHRILL1.79
DIY MentalityTHRILL1.41
Sports ActivityPOWER1.27
Need for SecurityCONSERVATISM1.23
SustainabilityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Striped bass
CountryShare
United States80.6%
Canada3.4%
United Kingdom3.3%

See Striped bass audiences in other countries

More Fish audiences in United States

Frequently asked questions

How many fans does Striped bass have in United States?

Striped bass has an estimated audience of 1,023,739 people in United States, concentrated in California and New York.

What is the gender split and age of Striped bass fans?

24.9% of Striped bass fans are female, 75.1% are male, with an average age of 42.4 years.

Which brands do Striped bass fans like most?

Striped bass fans show strongest brand affinity for Hibachi (13.83×), Goop (8.62×), and Google Home (10.35×) over the country average.

Where do Striped bass fans live in United States?

Striped bass fans in United States are most concentrated in California (reach 101,519), New York (reach 83,136), and Texas (reach 65,796). These three regions account for the largest share of the active audience.

What other brands do Striped bass fans also like?

Beyond Striped bass itself, the audience over-indexes on Goop (8.62×), Google Home (10.35×), Wok (9.24×), and Governor of Michigan (10.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Striped bass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.