Rascasse Audience Intelligence

Striped bass Audience in United States

A data profile of the people who buy, follow and care about Striped bass in United States — modelled from more than twelve digital signal sources. Striped bass has an estimated audience of 1,023,739 people in United States.

#1among Fish in United States#8589among Topic in United States#368in Pets & Animals

The average Striped bass fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Motorboat, Catfish, Shimano, with strongest over-indexing on Motorboat (10.16× the country average).

Demographically, the Striped bass audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Striped bass fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Pets & Animals · Type: Topic · Subtype: Fish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Striped bass profile in United States.

Audience size
1M
in United States
Gender
24.9%♀
75.1% male
Age
42.4
average years
Country rank
#23303
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Striped bass fans

24.9% are female, 75.1% are male, average age 42.4.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Striped bass audience in United States
MetricValue
Female24.9%
Male75.1%
Average age42.4
Estimated audience size1,023,739
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Striped bass audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4922%
50+29%
Fig. 04

Worldwide distribution

80.6%

of the worldwide Striped bass audience comes from United States.

Worldwide audience distribution share by country for Striped bass
CountryShare
United States80.6%
Canada3.4%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Striped bass audience in United States is strongest.

Fig. 05

Top regions by affinity

Striped bass fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K2.90×
02Rhode Island~8K2.35×
03Massachusetts~40K2.15×
04Connecticut~20K1.95×
05New Hampshire~6K1.59×
06New Jersey~40K1.50×
07Delaware~4K1.40×
08New York~80K1.37×
09Maryland~20K1.37×
10Virginia~30K1.32×
11Arkansas~10K1.30×
12South Carolina~20K1.26×
13Vermont~2K1.19×
14West Virginia~6K1.16×
15Alabama~20K1.15×
16Tennessee~20K1.14×
17North Carolina~30K1.12×
18Kentucky~10K1.11×
19Oklahoma~10K1.11×
20Pennsylvania~40K1.06×
21Georgia~30K0.93×
22Iowa~8K0.92×
23Louisiana~10K0.91×
24Washington, District of Columbia~3K0.89×
25California~100K0.88×
26Kansas~7K0.88×
27Mississippi~7K0.86×
28Indiana~20K0.85×
29South Dakota~2K0.84×
30Missouri~10K0.83×
31Nebraska~4K0.81×
32Alaska~2K0.80×
33North Dakota~2K0.78×
34Texas~70K0.77×
35Nevada~8K0.76×
36Montana~2K0.76×
37Utah~7K0.75×
38Idaho~4K0.70×
39New Mexico~4K0.70×
40Ohio~20K0.68×
41Minnesota~10K0.67×
42Oregon~8K0.65×
43Hawaii~3K0.65×
44Wisconsin~10K0.64×
45Florida~40K0.63×
46Arizona~10K0.61×
47Illinois~20K0.59×
48Colorado~9K0.57×
49Michigan~10K0.48×
50Washington~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Striped bass, United States
0.47×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Striped bass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Striped bass audience
#·InterestCategoryAffinity×
01Major League FishingSports20.02×
02BowfishingSports17.05×
03SpinnerbaitSports17.01×
04ShimanoCars & Mobility15.09×
05CatfishMovies & TV13.90×
06Boat showTravel & Leisure11.03×
07Water pollutionPolitics & Society10.84×
08MotorboatCars & Mobility10.16×
09TunaFood & Beverages8.20×
10AnglingSports6.92×
11Sportsman's WarehouseShopping6.33×
12Jet skiSports5.69×
13Lawn mowerHome & Garden3.87×
14Fly fishingSports3.11×
15Discount TireShopping3.07×
16Tractor Supply CompanyShopping2.87×
17PGA TourSports2.39×
18Bass guitarMusic & Radio2.26×
19Texas RoadhouseFood & Beverages1.89×
20Planet FitnessSports1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Striped bass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Striped bass audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
Risk AppetiteTHRILL2.00×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Striped bass audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
CreativityOPEN0.71×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Striped bass have in United States?

Striped bass has an estimated audience of 1,023,739 people in United States, concentrated in California and New York.

02

What is the gender split and age of Striped bass fans?

24.9% of Striped bass fans are female, 75.1% are male, with an average age of 42.4 years.

03

Which brands do Striped bass fans like most?

Striped bass fans show strongest brand affinity for Motorboat (10.16×), Catfish (13.9×), and Shimano (15.09×) over the country average.

04

Where do Striped bass fans live in United States?

Striped bass fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Striped bass fans also like?

Beyond Striped bass itself, the audience over-indexes on Catfish (13.9×), Shimano (15.09×), Angling (6.92×), and Boat show (11.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fish audiences in United States

See Striped bass audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Striped bass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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