Bowfishing Audience in United States

Bowfishing logo

Bowfishing has an estimated audience of 1,378,168 people in United States. 21.7% are female, 78.3% are male, average age 42.5. Top regions: Texas, Florida, California. Top brand affinities: Fishing lure, Ice fishing, Michigan State Spartans football, Carp fishing, Wild fisheries.

The average Bowfishing fan in United States is 42.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Fishing lure, Ice fishing, Michigan State Spartans football, with strongest over-indexing on Fishing lure (9.29× the country average). Demographically, the Bowfishing audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Bowfishing fans

Demographic split for Bowfishing audience in United States
MetricValue
Female21.7%
Male78.3%
Average age42.5
Estimated audience size1,378,168

Audience persona

The typical Bowfishing fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Fishing lure.

Top regions in United States

Top regions ranked by reach for Bowfishing in United States
RegionReachAffinity
Texas113,1950.96×
Florida108,3101.16×
California65,2340.43×
Michigan42,6811.18×
Pennsylvania41,4930.89×
New York36,8720.48×
Louisiana35,9052.02×
Illinois35,3800.77×
Ohio34,6910.82×
Missouri34,2331.54×
Georgia33,9000.8×
Tennessee33,8921.23×
North Carolina32,6890.79×
Indiana30,9291.23×
New Jersey29,4060.84×
Minnesota29,1171.47×
Wisconsin27,3631.32×
Alabama26,7511.39×
Virginia24,7610.74×
Oklahoma24,1431.58×
Kentucky23,6891.37×
Maryland20,2250.85×
Arkansas20,1381.77×
South Carolina19,9140.96×
Washington19,6160.71×
Colorado16,8830.78×
Mississippi16,1191.42×
Arizona15,6640.56×
Iowa14,8291.31×
Kansas14,4041.33×
Utah11,9710.97×
Massachusetts11,3720.42×
Nebraska11,2401.63×
Oregon10,2370.65×
West Virginia9,8421.53×
Idaho9,2161.33×
Nevada5,7110.43×
Connecticut5,5280.4×
South Dakota4,7611.49×
Montana4,4621.17×
New Mexico4,2280.61×
Hawaii3,7300.63×
North Dakota3,4191.21×
Vermont2,7661.14×
Wyoming2,6911.32×
New Hampshire2,6840.49×
Maine2,5350.51×
Washington, District of Columbia2,4600.59×
Alaska2,4210.82×
Delaware2,2720.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bowfishing audience
BrandAffinityCategory
Fishing lure9.29×Pets & Animals
Ice fishing9.55×Sports
Michigan State Spartans football11.05×Sports
Carp fishing8.23×Sports
Wild fisheries5.03×Travel & Leisure
Fishing float6.42×Sports
AutoZone2.37×Cars & Mobility
Survival skills2.98×Politics & Society
Commercial fishing5.67×Business & Career
NFL1.58×Sports
Striped bass17.05×Pets & Animals
Tractor Supply Company3.62×Shopping
Longline fishing24.41×Sports
Spearfishing4.09×Sports
Fox News Channel1.51×Movies & TV
Cabela's3.05×Sports
U.S. state1.53×Travel & Leisure
Fishing reel2.99×Sports
Basketball1.53×Sports
Striped bass fishing19.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bowfishing audience
TraitClusterScore
PatriotismCONSERVATISM2.56
Risk AppetiteTHRILL2.31
DIY MentalityTHRILL1.51
Sports ActivityPOWER1.32
ExtroversionTHRILL1.31
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Bowfishing
CountryShare
United States69.9%
Canada3.6%
United Kingdom3.2%

See Bowfishing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Bowfishing have in United States?

Bowfishing has an estimated audience of 1,378,168 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Bowfishing fans?

21.7% of Bowfishing fans are female, 78.3% are male, with an average age of 42.5 years.

Which brands do Bowfishing fans like most?

Bowfishing fans show strongest brand affinity for Fishing lure (9.29×), Ice fishing (9.55×), and Michigan State Spartans football (11.05×) over the country average.

Where do Bowfishing fans live in United States?

Bowfishing fans in United States are most concentrated in Texas (reach 113,195), Florida (reach 108,310), and California (reach 65,234). These three regions account for the largest share of the active audience.

What other brands do Bowfishing fans also like?

Beyond Bowfishing itself, the audience over-indexes on Ice fishing (9.55×), Michigan State Spartans football (11.05×), Carp fishing (8.23×), and Wild fisheries (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowfishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.