Michigan State Spartans football Audience in United States

Michigan State Spartans football has an estimated audience of 3,824,523 people in United States. 38.3% are female, 61.7% are male, average age 37.9. Top regions: Michigan, Ohio, Florida. Top brand affinities: Tampa Bay Buccaneers, Jacksonville Jaguars, Buffalo Bills, Minnesota Vikings, Indianapolis Colts.

The average Michigan State Spartans football fan in United States is 37.9 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Florida. Top brand affinities include Tampa Bay Buccaneers, Jacksonville Jaguars, Buffalo Bills, with strongest over-indexing on Tampa Bay Buccaneers (23.27× the country average). Demographically, the Michigan State Spartans football audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Michigan State Spartans football fans

Demographic split for Michigan State Spartans football audience in United States
MetricValue
Female38.3%
Male61.7%
Average age37.9
Estimated audience size3,824,523

Audience persona

The typical Michigan State Spartans football fan in United States is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Tampa Bay Buccaneers.

Top regions in United States

Top regions ranked by reach for Michigan State Spartans football in United States
RegionReachAffinity
Michigan2,136,84421.37×
Ohio223,2601.89×
Florida207,6210.8×
Illinois132,1011.04×
Texas129,9600.4×
California123,5080.29×
Indiana101,6271.45×
Georgia69,9010.59×
North Carolina68,3780.59×
Pennsylvania67,8580.53×
New York67,5660.32×
Tennessee65,0470.85×
Arizona55,8130.71×
Oregon54,5901.25×
Virginia51,7370.56×
Colorado45,3710.75×
South Carolina40,7150.71×
Alabama40,5590.76×
Wisconsin36,2250.63×
New Jersey35,8080.37×
Kentucky34,7200.72×
Iowa34,3621.09×
Massachusetts34,2420.45×
Washington31,4590.41×
Maryland31,1090.47×
Missouri24,7980.4×
Minnesota24,3980.45×
Louisiana23,1840.47×
Nevada21,8220.59×
Mississippi18,6920.59×
Nebraska17,2580.9×
Oklahoma15,2510.36×
Connecticut15,0420.39×
Arkansas13,0410.41×
Utah12,2560.36×
Hawaii11,2020.68×
Kansas11,1870.37×
Idaho8,5290.44×
West Virginia8,2460.46×
Montana6,4370.61×
Washington, District of Columbia6,0090.52×
New Mexico5,5420.29×
Maine5,4850.4×
New Hampshire4,9330.33×
Delaware4,8840.46×
South Dakota4,7660.54×
Rhode Island4,2500.35×
North Dakota3,7170.47×
Wyoming2,8600.5×
Alaska2,5190.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan State Spartans football audience
BrandAffinityCategory
Tampa Bay Buccaneers23.27×Sports
Jacksonville Jaguars27.52×Sports
Buffalo Bills15.71×Sports
Minnesota Vikings18.34×Sports
Indianapolis Colts21.29×Sports
Cincinnati Bengals22.4×Sports
Miami Dolphins17.43×Sports
Michigan State University35.56×Business & Career
Green Bay Packers13.23×Sports
New York Jets20.71×Sports
Cleveland Browns14.69×Sports
Nebraska Cornhuskers football25.97×Sports
Seattle Seahawks14.29×Sports
Pittsburgh Steelers11.94×Sports
Denver Broncos12.93×Sports
Los Angeles Rams15.51×Sports
New York Giants16.06×Sports
Detroit Lions11.71×Sports
Arizona Cardinals16.27×Sports
Baltimore Ravens13.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan State Spartans football audience
TraitClusterScore
Luxury OrientationPREMIUM2
Risk AppetiteTHRILL1.69
PatriotismCONSERVATISM1.24
Sports ActivityPOWER1.23
IndulgenceJOY1.22
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Michigan State Spartans football
CountryShare
United States89.9%
Japan1.9%
Canada1.3%

See Michigan State Spartans football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Michigan State Spartans football have in United States?

Michigan State Spartans football has an estimated audience of 3,824,523 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Michigan State Spartans football fans?

38.3% of Michigan State Spartans football fans are female, 61.7% are male, with an average age of 37.9 years.

Which brands do Michigan State Spartans football fans like most?

Michigan State Spartans football fans show strongest brand affinity for Tampa Bay Buccaneers (23.27×), Jacksonville Jaguars (27.52×), and Buffalo Bills (15.71×) over the country average.

Where do Michigan State Spartans football fans live in United States?

Michigan State Spartans football fans in United States are most concentrated in Michigan (reach 2,136,844), Ohio (reach 223,260), and Florida (reach 207,621). These three regions account for the largest share of the active audience.

What other brands do Michigan State Spartans football fans also like?

Beyond Michigan State Spartans football itself, the audience over-indexes on Jacksonville Jaguars (27.52×), Buffalo Bills (15.71×), Minnesota Vikings (18.34×), and Indianapolis Colts (21.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan State Spartans football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.