Michigan State Spartans football Audience in United States

Michigan State Spartans football logo

Michigan State Spartans football has an estimated audience of 3,824,523 people in United States. 38.3% are female, 61.7% are male, average age 37.9. Top regions: Michigan, Ohio, Florida. Top brand affinities: Ken Griffey Jr., Graham Greene (actor), Halsey, Oregon, Fernando Valenzuela, Grover Cleveland.

The average Michigan State Spartans football fan in United States is 37.9 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Florida. Top brand affinities include Ken Griffey Jr., Graham Greene (actor), Halsey, Oregon, with strongest over-indexing on Ken Griffey Jr. (22.4× the country average). Demographically, the Michigan State Spartans football audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Michigan State Spartans football fans

Demographic split for Michigan State Spartans football audience in United States
MetricValue
Female38.3%
Male61.7%
Average age37.9
Estimated audience size3,824,523

Audience persona

The typical Michigan State Spartans football fan in United States is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Ken Griffey Jr..

Top regions in United States

Top regions ranked by reach for Michigan State Spartans football in United States
RegionReachAffinity
Michigan2,136,84421.37×
Ohio223,2601.89×
Florida207,6210.8×
Illinois132,1011.04×
Texas129,9600.4×
California123,5080.29×
Indiana101,6271.45×
Georgia69,9010.59×
North Carolina68,3780.59×
Pennsylvania67,8580.53×
New York67,5660.32×
Tennessee65,0470.85×
Arizona55,8130.71×
Oregon54,5901.25×
Virginia51,7370.56×
Colorado45,3710.75×
South Carolina40,7150.71×
Alabama40,5590.76×
Wisconsin36,2250.63×
New Jersey35,8080.37×
Kentucky34,7200.72×
Iowa34,3621.09×
Massachusetts34,2420.45×
Washington31,4590.41×
Maryland31,1090.47×
Missouri24,7980.4×
Minnesota24,3980.45×
Louisiana23,1840.47×
Nevada21,8220.59×
Mississippi18,6920.59×
Nebraska17,2580.9×
Oklahoma15,2510.36×
Connecticut15,0420.39×
Arkansas13,0410.41×
Utah12,2560.36×
Hawaii11,2020.68×
Kansas11,1870.37×
Idaho8,5290.44×
West Virginia8,2460.46×
Montana6,4370.61×
Washington, District of Columbia6,0090.52×
New Mexico5,5420.29×
Maine5,4850.4×
New Hampshire4,9330.33×
Delaware4,8840.46×
South Dakota4,7660.54×
Rhode Island4,2500.35×
North Dakota3,7170.47×
Wyoming2,8600.5×
Alaska2,5190.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan State Spartans football audience
BrandAffinityCategory
Ken Griffey Jr.22.4×Sports
Graham Greene (actor)16.06×
Halsey, Oregon20×Travel & Leisure
Fernando Valenzuela27.52×Sports
Grover Cleveland15.71×Politics & Society
Keiki20.18×Home & Garden
Roy Wood, Jr.16.57×Movies & TV
Jesse Plemons3.29×Movies & TV
Grover Washington, Jr.23.27×Music & Radio
Julio Cesar Chavez Jr.6.12×Sports
Nebraska Cornhuskers football2.87×Sports
Paul Graham (computer programmer)17.93×Technology & Electronics
Les Brown (bandleader)15.51×Music & Radio
Unique Gifts1.55×Shopping
Glossier3.29×Beauty & Wellness
Shelby Foote8.16×Literature
Chandrakasem Rajabhat University14.12×Business & Career
Noodle (Gorillaz)2.01×Music & Radio
Nipsey Hussle3.18×Music & Radio
Monogram2.01×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan State Spartans football audience
TraitClusterScore
Luxury OrientationPREMIUM2
Risk AppetiteTHRILL1.69
PatriotismCONSERVATISM1.24
Sports ActivityPOWER1.23
IndulgenceJOY1.22
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Michigan State Spartans football
CountryShare
United States89.9%
Japan1.9%
Canada1.3%

See Michigan State Spartans football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Michigan State Spartans football have in United States?

Michigan State Spartans football has an estimated audience of 3,824,523 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Michigan State Spartans football fans?

38.3% of Michigan State Spartans football fans are female, 61.7% are male, with an average age of 37.9 years.

Which brands do Michigan State Spartans football fans like most?

Michigan State Spartans football fans show strongest brand affinity for Ken Griffey Jr. (22.4×), Graham Greene (actor) (16.06×), and Halsey, Oregon (20×) over the country average.

Where do Michigan State Spartans football fans live in United States?

Michigan State Spartans football fans in United States are most concentrated in Michigan (reach 2,136,844), Ohio (reach 223,260), and Florida (reach 207,621). These three regions account for the largest share of the active audience.

What other brands do Michigan State Spartans football fans also like?

Beyond Michigan State Spartans football itself, the audience over-indexes on Graham Greene (actor) (16.06×), Halsey, Oregon (20×), Fernando Valenzuela (27.52×), and Grover Cleveland (15.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan State Spartans football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.