Rascasse Audience Intelligence

Michigan State Spartans football Audience in United States

A data profile of the people who buy, follow and care about Michigan State Spartans football in United States — modelled from more than twelve digital signal sources. Michigan State Spartans football has an estimated audience of 3,816,424 people in United States.

#124among American football in United States#163among Team in United States#729in Sports

The average Michigan State Spartans football fan in United States is 37.9 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Florida.

Top brand affinities include Buffalo Bills, Michigan State University, Tampa Bay Buccaneers, with strongest over-indexing on Buffalo Bills (11.73× the country average).

Demographically, the Michigan State Spartans football audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michigan State Spartans football fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michigan State Spartans football profile in United States.

Audience size
3.8M
in United States
Gender
38.3%♀
61.7% male
Age
37.9
average years
Country rank
#8350
Team in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan State Spartans football fans

38.3% are female, 61.7% are male, average age 37.9.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Michigan State Spartans football audience in United States
MetricValue
Female38.3%
Male61.7%
Average age37.9
Estimated audience size3,816,424
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Michigan State Spartans football audience in United States
Age bracketShare%
16-1931%
20-2914%
30-3913%
40-4919%
50+23%
Fig. 04

Worldwide distribution

89.9%

of the worldwide Michigan State Spartans football audience comes from United States.

Worldwide audience distribution share by country for Michigan State Spartans football
CountryShare
United States89.9%
Japan1.9%
Canada1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan State Spartans football audience in United States is strongest.

Fig. 05

Top regions by affinity

Michigan State Spartans football fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~2M21.76×
02Ohio~200K1.70×
03Nebraska~30K1.45×
04Indiana~90K1.35×
05Oregon~50K1.09×
06Iowa~30K1.08×
07Illinois~100K0.98×
08Tennessee~60K0.81×
09Florida~200K0.75×
10Colorado~40K0.72×
11Alabama~40K0.72×
12Kentucky~30K0.72×
13South Carolina~40K0.71×
14Hawaii~10K0.71×
15Arizona~50K0.69×
16Montana~7K0.69×
17Wisconsin~40K0.66×
18South Dakota~6K0.64×
19Wyoming~4K0.63×
20Georgia~70K0.58×
21Nevada~20K0.58×
22Mississippi~20K0.58×
23North Carolina~70K0.57×
24Washington, District of Columbia~6K0.53×
25North Dakota~4K0.53×
26Pennsylvania~70K0.52×
27Virginia~50K0.52×
28West Virginia~9K0.49×
29Minnesota~30K0.48×
30Delaware~5K0.48×
31Maryland~30K0.46×
32Louisiana~20K0.46×
33Idaho~9K0.45×
34Alaska~4K0.44×
35Arkansas~10K0.43×
36Maine~6K0.43×
37Massachusetts~30K0.42×
38Missouri~30K0.42×
39Kansas~10K0.41×
40Washington~30K0.39×
41Oklahoma~20K0.39×
42Connecticut~10K0.39×
43Rhode Island~5K0.39×
44New Hampshire~6K0.38×
45Utah~10K0.37×
46Texas~100K0.36×
47New Mexico~7K0.35×
48New Jersey~30K0.34×
49California~100K0.30×
50New York~60K0.29×
Fig. 06

Affinity by region

Affinity by region — Michigan State Spartans football, United States
0.29×1.00×21.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan State Spartans football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan State Spartans football audience
#·InterestCategoryAffinity×
01Michigan State UniversityBusiness & Career29.60×
02Nebraska Cornhuskers footballSports18.31×
03Jacksonville JaguarsSports16.21×
04Tampa Bay BuccaneersSports14.86×
05Cincinnati BengalsSports14.61×
06New York JetsSports14.49×
07Indianapolis ColtsSports14.38×
08Miami DolphinsSports12.58×
09Arizona CardinalsSports12.07×
10New York GiantsSports11.89×
11Buffalo BillsSports11.73×
12Minnesota VikingsSports11.73×
13Los Angeles RamsSports11.43×
14Denver BroncosSports11.00×
15Cleveland BrownsSports10.97×
16Baltimore RavensSports10.80×
17Seattle SeahawksSports10.56×
18Detroit LionsSports9.71×
19Green Bay PackersSports9.38×
20Pittsburgh SteelersSports8.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan State Spartans football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan State Spartans football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Convenience OrientationPREMIUM1.75×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan State Spartans football audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Design AffinityPREMIUM0.75×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan State Spartans football have in United States?

Michigan State Spartans football has an estimated audience of 3,816,424 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Michigan State Spartans football fans?

38.3% of Michigan State Spartans football fans are female, 61.7% are male, with an average age of 37.9 years.

03

Which brands do Michigan State Spartans football fans like most?

Michigan State Spartans football fans show strongest brand affinity for Buffalo Bills (11.73×), Michigan State University (29.6×), and Tampa Bay Buccaneers (14.86×) over the country average.

04

Where do Michigan State Spartans football fans live in United States?

Michigan State Spartans football fans in United States are most concentrated in Michigan (reach ~2M), Ohio (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Michigan State Spartans football fans also like?

Beyond Michigan State Spartans football itself, the audience over-indexes on Michigan State University (29.6×), Tampa Bay Buccaneers (14.86×), Miami Dolphins (12.58×), and Denver Broncos (11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Michigan State Spartans football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan State Spartans football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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