Rock of Ages (Movie) Audience in United States

Rock of Ages (Movie) has an estimated audience of 495,811 people in United States. 40.8% are female, 59.2% are male, average age 34.0. Top regions: Texas, California, Florida. Top brand affinities: Invicta (company), Carole King, Urusei Yatsura, End of Watch, Planet Fitness.

The average Rock of Ages (Movie) fan in United States is 34.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Invicta (company), Carole King, Urusei Yatsura, with strongest over-indexing on Invicta (company) (183.28× the country average). Demographically, the Rock of Ages (Movie) audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Rock of Ages (Movie) fans

Demographic split for Rock of Ages (Movie) audience in United States
MetricValue
Female40.8%
Male59.2%
Average age34.0
Estimated audience size495,811

Audience persona

The typical Rock of Ages (Movie) fan in United States is more male, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Invicta (company).

Top regions in United States

Top regions ranked by reach for Rock of Ages (Movie) in United States
RegionReachAffinity
Texas40,0160.94×
California38,0250.7×
Florida25,7980.77×
New York20,2340.73×
Michigan15,6981.21×
Pennsylvania15,0790.9×
Illinois14,7510.89×
Ohio13,7180.9×
Georgia12,6210.83×
North Carolina12,4790.84×
Arizona10,0660.99×
Tennessee9,7080.98×
Washington9,0630.91×
Indiana8,7910.97×
Virginia8,6620.72×
New Jersey8,5430.68×
Missouri8,4581.06×
Colorado7,5390.96×
Massachusetts7,3720.75×
Wisconsin7,1790.96×
Alabama6,7730.98×
Kentucky6,7171.08×
Oklahoma6,6791.21×
Minnesota6,5170.92×
Louisiana6,3691×
South Carolina6,2090.83×
Oregon6,1161.08×
Maryland5,7100.67×
Utah5,4411.23×
Iowa5,0801.24×
Kansas4,7491.22×
Arkansas4,6951.15×
Connecticut4,5710.92×
Nevada3,8700.81×
Mississippi3,6830.9×
Idaho2,9611.19×
New Mexico2,7331.1×
New Hampshire2,6851.37×
Nebraska2,5401.02×
West Virginia2,3891.03×
Vermont2,2692.61×
Maine1,8571.05×
Montana1,7041.24×
Hawaii1,5310.72×
South Dakota1,2741.11×
Alaska1,2081.14×
North Dakota1,1601.14×
Delaware1,0900.8×
Rhode Island1,0470.66×
Wyoming9861.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rock of Ages (Movie) audience
BrandAffinityCategory
Invicta (company)183.28×Fashion & Accessoires
Carole King59.29×Music & Radio
Urusei Yatsura107.36×Literature
End of Watch32.96×Movies & TV
Planet Fitness4.53×Sports
Autism Awareness10.11×Health
Diabetes mellitus awareness6.73×Health
Superman2.68×Movies & TV
Singer-songwriter3.56×Music & Radio
Natasha Lyonne11.28×Movies & TV
EuroTrip21.34×Movies & TV
Microblogging6.98×Technology & Electronics
Elisabeth Moss11.28×Movies & TV
Patricia Arquette11.28×Movies & TV
Scott Eastwood11.28×Movies & TV
Income tax7.1×Business & Career
MVMT Watches31.33×Fashion & Accessoires
Bonnie Raitt17.47×Music & Radio
Broadway theatre3.64×Travel & Leisure
Batman2.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rock of Ages (Movie) audience
TraitClusterScore
PatriotismCONSERVATISM2.19
SpiritualityBALANCE1.34
Risk AppetiteTHRILL1.31
TraditionCONSERVATISM1.29
MindfulnessBALANCE1.25
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Rock of Ages (Movie)
CountryShare
United States43.2%
Canada8.0%
Brazil6.9%

See Rock of Ages (Movie) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Rock of Ages (Movie) have in United States?

Rock of Ages (Movie) has an estimated audience of 495,811 people in United States, concentrated in Texas and California.

What is the gender split and age of Rock of Ages (Movie) fans?

40.8% of Rock of Ages (Movie) fans are female, 59.2% are male, with an average age of 34.0 years.

Which brands do Rock of Ages (Movie) fans like most?

Rock of Ages (Movie) fans show strongest brand affinity for Invicta (company) (183.28×), Carole King (59.29×), and Urusei Yatsura (107.36×) over the country average.

Where do Rock of Ages (Movie) fans live in United States?

Rock of Ages (Movie) fans in United States are most concentrated in Texas (reach 40,016), California (reach 38,025), and Florida (reach 25,798). These three regions account for the largest share of the active audience.

What other brands do Rock of Ages (Movie) fans also like?

Beyond Rock of Ages (Movie) itself, the audience over-indexes on Carole King (59.29×), Urusei Yatsura (107.36×), End of Watch (32.96×), and Planet Fitness (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rock of Ages (Movie). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.