A data profile of the people who buy, follow and care about Rock of Ages (Movie) in United States — modelled from more than twelve digital signal sources. Rock of Ages (Movie) has an estimated audience of 507,807 people in United States.
The average Rock of Ages (Movie) fan in United States is 34.0 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Invicta (company), Carole King, End of Watch, with strongest over-indexing on Invicta (company) (221.14× the country average).
Demographically, the Rock of Ages (Movie) audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rock of Ages (Movie) fan in United States is more male, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Invicta (company).
The key figures that characterise the Rock of Ages (Movie) profile in United States.
40.8% are female, 59.2% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 34.0 |
| Estimated audience size | 507,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 12% |
Where the Rock of Ages (Movie) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~2K | 2.73× | |
| 02 | New Hampshire | ~3K | 1.46× | |
| 03 | Wyoming | ~1K | 1.37× | |
| 04 | Michigan | ~20K | 1.27× | |
| 05 | Idaho | ~3K | 1.23× | |
| 06 | Kansas | ~5K | 1.19× | |
| 07 | Iowa | ~5K | 1.18× | |
| 08 | Montana | ~2K | 1.18× | |
| 09 | Utah | ~5K | 1.17× | |
| 10 | South Dakota | ~1K | 1.17× | |
| 11 | Oklahoma | ~6K | 1.15× | |
| 12 | Arkansas | ~5K | 1.15× | |
| 13 | Alaska | ~1K | 1.14× | |
| 14 | North Dakota | ~1K | 1.14× | |
| 15 | New Mexico | ~3K | 1.10× | |
| 16 | Oregon | ~6K | 1.08× | |
| 17 | Colorado | ~8K | 1.07× | |
| 18 | West Virginia | ~2K | 1.07× | |
| 19 | Kentucky | ~6K | 1.05× | |
| 20 | Missouri | ~8K | 1.03× | |
| 21 | Nebraska | ~3K | 1.02× | |
| 22 | Maine | ~2K | 1.01× | |
| 23 | Louisiana | ~6K | 0.98× | |
| 24 | Arizona | ~10K | 0.97× | |
| 25 | Tennessee | ~10K | 0.97× | |
| 26 | Alabama | ~7K | 0.96× | |
| 27 | Wisconsin | ~7K | 0.94× | |
| 28 | Washington | ~9K | 0.93× | |
| 29 | Mississippi | ~4K | 0.93× | |
| 30 | Indiana | ~8K | 0.92× | |
| 31 | Minnesota | ~6K | 0.91× | |
| 32 | Ohio | ~10K | 0.89× | |
| 33 | Connecticut | ~4K | 0.88× | |
| 34 | Texas | ~40K | 0.87× | |
| 35 | South Carolina | ~6K | 0.85× | |
| 36 | Pennsylvania | ~10K | 0.84× | |
| 37 | North Carolina | ~10K | 0.83× | |
| 38 | Delaware | ~1K | 0.83× | |
| 39 | Illinois | ~10K | 0.82× | |
| 40 | Nevada | ~4K | 0.81× | |
| 41 | Florida | ~30K | 0.79× | |
| 42 | Georgia | ~10K | 0.76× | |
| 43 | Massachusetts | ~7K | 0.75× | |
| 44 | Maryland | ~6K | 0.75× | |
| 45 | Rhode Island | ~1K | 0.75× | |
| 46 | Hawaii | ~2K | 0.73× | |
| 47 | Virginia | ~8K | 0.70× | |
| 48 | New York | ~20K | 0.69× | |
| 49 | New Jersey | ~8K | 0.66× | |
| 50 | California | ~40K | 0.65× |
The strongest cross-interests of the Rock of Ages (Movie) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Invicta (company) | Fashion & Accessoires | 221.14× | ||
| 02 | Urusei Yatsura | Literature | 105.88× | ||
| 03 | Carole King | Music & Radio | 70.26× | ||
| 04 | End of Watch | Movies & TV | 53.19× | ||
| 05 | EuroTrip | Movies & TV | 31.65× | ||
| 06 | Bonnie Raitt | Music & Radio | 22.95× | ||
| 07 | Patricia Arquette | Movies & TV | 11.28× | ||
| 08 | Evanescence | Music & Radio | 11.28× | ||
| 09 | Elisabeth Moss | Movies & TV | 11.28× | ||
| 10 | Jason Momoa | Movies & TV | 6.94× | ||
| 11 | romantic comedies | Movies & TV | 5.80× | ||
| 12 | Adam Sandler | Movies & TV | 4.83× | ||
| 13 | Broadway theatre | Travel & Leisure | 4.66× | ||
| 14 | Diaper bag | Kids & Family | 4.21× | ||
| 15 | Diane Keaton | Movies & TV | 4.10× | ||
| 16 | Britney Spears | Music & Radio | 4.03× | ||
| 17 | KFC | Food & Beverages | 3.73× | ||
| 18 | Planet Fitness | Sports | 3.18× | ||
| 19 | Radio | Technology & Electronics | 2.79× | ||
| 20 | Superman | Movies & TV | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.35× | |
| Spirituality | BALANCE | 2.15× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Pet Ownership | JOY | 0.78× | |
| Price Sensitivity | PREMIUM | 0.81× |
Rock of Ages (Movie) has an estimated audience of 507,807 people in United States, concentrated in Texas and California.
40.8% of Rock of Ages (Movie) fans are female, 59.2% are male, with an average age of 34.0 years.
Rock of Ages (Movie) fans show strongest brand affinity for Invicta (company) (221.14×), Carole King (70.26×), and End of Watch (53.19×) over the country average.
Rock of Ages (Movie) fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Rock of Ages (Movie) itself, the audience over-indexes on Carole King (70.26×), End of Watch (53.19×), Urusei Yatsura (105.88×), and EuroTrip (31.65×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rock of Ages (Movie). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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