Rascasse Audience Intelligence

MVMT Watches Target Market in United States

A data profile of the people who buy, follow and care about MVMT Watches in United States — modelled from more than twelve digital signal sources. MVMT Watches has an estimated audience of 339,686 people in United States.

#18among Watches in United States#4691among Brand in United States#1527in Fashion & Accessoires

The average MVMT Watches fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Society6, 98 Degrees, Rifle Paper Co., with strongest over-indexing on Society6 (22.63× the country average).

Demographically, the MVMT Watches audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MVMT Watches fan in United States is balanced, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Society6.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MVMT Watches profile in United States.

Audience size
340K
in United States
Gender
47.1%♀
52.9% male
Age
33.6
average years
Country rank
#45332
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MVMT Watches

47.1% are female, 52.9% are male, average age 33.6.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for MVMT Watches audience in United States
MetricValue
Female47.1%
Male52.9%
Average age33.6
Estimated audience size339,686
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the MVMT Watches audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

47.1%

of the worldwide MVMT Watches audience comes from United States.

Worldwide audience distribution share by country for MVMT Watches
CountryShare
United States47.1%
India7.3%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MVMT Watches audience in United States is strongest.

Fig. 05

Top regions by affinity

MVMT Watches customers by region in United States
#RegionReachAffinity×
01Illinois~10K1.25×
02New Jersey~10K1.22×
03Connecticut~4K1.19×
04Colorado~6K1.18×
05Pennsylvania~10K1.15×
06Missouri~6K1.15×
07Massachusetts~8K1.14×
08Tennessee~8K1.13×
09Louisiana~5K1.11×
10Utah~3K1.11×
11Kansas~3K1.09×
12Wisconsin~5K1.06×
13South Carolina~5K1.06×
14Idaho~2K1.06×
15Nebraska~2K1.06×
16New Hampshire~1K1.06×
17Michigan~9K1.05×
18Arizona~7K1.05×
19Rhode Island~1K1.05×
20Indiana~6K1.04×
21Kentucky~4K1.03×
22Ohio~10K1.02×
23Minnesota~5K1.02×
24Georgia~10K1.01×
25New York~20K1.00×
26North Carolina~10K1.00×
27Maryland~6K1.00×
28Nevada~3K1.00×
29Iowa~3K1.00×
30North Dakota<1K1.00×
31Texas~30K0.98×
32Florida~20K0.98×
33Alabama~5K0.98×
34Oklahoma~4K0.97×
35Montana<1K0.97×
36Delaware<1K0.97×
37Maine~1K0.96×
38South Dakota<1K0.96×
39Virginia~8K0.95×
40New Mexico~2K0.95×
41California~40K0.94×
42Vermont<1K0.94×
43Washington~6K0.93×
44Hawaii~1K0.93×
45Alaska<1K0.93×
46Arkansas~3K0.92×
47Washington, District of Columbia<1K0.92×
48West Virginia~1K0.89×
49Oregon~3K0.88×
50Mississippi~2K0.88×
Fig. 06

Affinity by region

Affinity by region — MVMT Watches, United States
0.88×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MVMT Watches audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MVMT Watches audience
#·InterestCategoryAffinity×
0198 DegreesMusic & Radio44.75×
02Hairdressers JournalBeauty & Wellness30.87×
03Society6Shopping22.63×
04Urban Armor GearTechnology & Electronics19.29×
05Rifle Paper Co.Home & Garden18.21×
06Computer GeeksTechnology & Electronics16.22×
07The Paradise (TV series)Movies & TV13.77×
08GlashütteTravel & Leisure8.26×
09Lisa KudrowMovies & TV7.75×
10Anker (mobile chargers)Technology & Electronics5.99×
11FuddruckersFood & Beverages5.92×
12RedbubbleLiterature5.15×
13Kiernan ShipkaMovies & TV4.89×
14Mckenna GraceMovies & TV2.49×
15SalarymanBusiness & Career2.34×
16LuxuryFashion & Accessoires2.20×
17CutenessBeauty & Wellness2.12×
18ClockFashion & Accessoires1.91×
19Japanese artArts & Culture1.79×
20Unique GiftsShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MVMT Watches audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MVMT Watches audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Urban LifestyleOPEN0.44×
SpiritualityBALANCE0.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MVMT Watches audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.12×
Risk AppetiteTHRILL0.14×
Social Media UsageJOY0.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MVMT Watches's target market in United States?

MVMT Watches's target market in United States covers an estimated 339,686 people, concentrated in California and Texas.

02

What is the gender split and age of MVMT Watches customers?

47.1% of the MVMT Watches audience are female, 52.9% are male, with an average age of 33.6 years.

03

Which brands do MVMT Watches fans like most?

MVMT Watches fans show strongest brand affinity for Society6 (22.63×), 98 Degrees (44.75×), and Rifle Paper Co. (18.21×) over the country average.

04

Where do MVMT Watches fans live in United States?

MVMT Watches fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do MVMT Watches fans also like?

Beyond MVMT Watches itself, the audience over-indexes on 98 Degrees (44.75×), Rifle Paper Co. (18.21×), Lisa Kudrow (7.75×), and Urban Armor Gear (19.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Watches audiences in United States

See MVMT Watches audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MVMT Watches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →