MVMT Watches Audience in United States

MVMT Watches logo

MVMT Watches has an estimated audience of 342,285 people in United States. 47.1% are female, 52.9% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Society6, 98 Degrees, Rifle Paper Co., Lisa Kudrow, Urban Armor Gear.

The average MVMT Watches fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Society6, 98 Degrees, Rifle Paper Co., with strongest over-indexing on Society6 (22.63× the country average). Demographically, the MVMT Watches audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

Demographics of MVMT Watches fans

Demographic split for MVMT Watches audience in United States
MetricValue
Female47.1%
Male52.9%
Average age33.6
Estimated audience size342,285

Audience persona

The typical MVMT Watches fan in United States is balanced, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Society6.

Top regions in United States

Top regions ranked by reach for MVMT Watches in United States
RegionReachAffinity
California36,9760.98×
Texas29,9911.02×
Florida22,9020.99×
New York20,9181.09×
Illinois15,0271.32×
Pennsylvania13,6061.18×
New Jersey11,4711.32×
Georgia11,1511.06×
Ohio11,0481.05×
North Carolina10,9041.06×
Michigan9,4581.06×
Massachusetts8,0011.19×
Virginia7,9500.95×
Tennessee7,8261.14×
Arizona7,4301.06×
Indiana6,5241.04×
Colorado6,4921.2×
Washington6,4870.94×
Missouri6,4171.16×
Maryland5,8100.99×
Wisconsin5,5831.08×
South Carolina5,3691.04×
Minnesota5,2741.08×
Louisiana4,7941.09×
Alabama4,6830.98×
Connecticut4,4981.31×
Kentucky4,3001×
Oklahoma3,6750.97×
Utah3,5071.14×
Oregon3,2920.84×
Nevada3,2210.97×
Kansas3,1091.15×
Iowa2,8961.03×
Arkansas2,4710.88×
Mississippi2,1340.76×
Idaho1,8881.1×
Nebraska1,8401.07×
New Hampshire1,4381.07×
New Mexico1,4010.82×
Hawaii1,2490.85×
Rhode Island1,1261.03×
West Virginia1,1170.7×
Maine1,1010.9×
Delaware8740.93×
Montana8620.91×
Washington, District of Columbia8580.83×
North Dakota6710.95×
South Dakota6350.8×
Vermont4430.74×
Alaska4080.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MVMT Watches audience
BrandAffinityCategory
Society622.63×Shopping
98 Degrees44.75×Music & Radio
Rifle Paper Co.18.21×Home & Garden
Lisa Kudrow7.75×Movies & TV
Urban Armor Gear19.29×Technology & Electronics
Hairdressers Journal30.87×Beauty & Wellness
Kiernan Shipka4.89×Movies & TV
Mckenna Grace2.49×Movies & TV
Computer Geeks16.22×Technology & Electronics
Redbubble5.15×Literature
Anker (mobile chargers)5.99×Technology & Electronics
The Paradise (TV series)13.77×Movies & TV
Clock1.91×Fashion & Accessoires
Cuteness2.12×Beauty & Wellness
MK3.59×Music & Radio
Glashütte8.26×Travel & Leisure
Fuddruckers5.92×Food & Beverages
Japanese art1.79×Arts & Culture
Salaryman2.34×Business & Career
F(x) (band)3.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MVMT Watches audience
TraitClusterScore
Luxury OrientationPREMIUM3.83
Design AffinityPREMIUM2.37
SustainabilityBALANCE1.73
IndulgenceJOY1.5
LGBTQ+ IdentityOPEN1.41
Quality AwarenessPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for MVMT Watches
CountryShare
United States52.9%
India8.3%
United Kingdom7.8%

See MVMT Watches audiences in other countries

More Watches audiences in United States

Frequently asked questions

How many fans does MVMT Watches have in United States?

MVMT Watches has an estimated audience of 342,285 people in United States, concentrated in California and Texas.

What is the gender split and age of MVMT Watches fans?

47.1% of MVMT Watches fans are female, 52.9% are male, with an average age of 33.6 years.

Which brands do MVMT Watches fans like most?

MVMT Watches fans show strongest brand affinity for Society6 (22.63×), 98 Degrees (44.75×), and Rifle Paper Co. (18.21×) over the country average.

Where do MVMT Watches fans live in United States?

MVMT Watches fans in United States are most concentrated in California (reach 36,976), Texas (reach 29,991), and Florida (reach 22,902). These three regions account for the largest share of the active audience.

What other brands do MVMT Watches fans also like?

Beyond MVMT Watches itself, the audience over-indexes on 98 Degrees (44.75×), Rifle Paper Co. (18.21×), Lisa Kudrow (7.75×), and Urban Armor Gear (19.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MVMT Watches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.