Cuteness Audience in United States

Cuteness has an estimated audience of 12,668,666 people in United States. 63.7% are female, 36.3% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Horoscope, Planet Fitness, Pet insurance, Diaper bag, ModCloth.

The average Cuteness fan in United States is 29.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horoscope, Planet Fitness, Pet insurance, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Cuteness audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

Demographics of Cuteness fans

Demographic split for Cuteness audience in United States
MetricValue
Female63.7%
Male36.3%
Average age29.0
Estimated audience size12,668,666

Audience persona

The typical Cuteness fan in United States is more female, around 29.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Cuteness in United States
RegionReachAffinity
California1,823,9731.31×
Texas1,187,4841.09×
Florida845,9890.99×
New York777,7061.1×
Illinois427,0191.01×
Pennsylvania379,3950.89×
Georgia353,4160.91×
North Carolina333,8360.88×
Ohio326,0870.84×
Washington325,1781.28×
New Jersey318,2150.99×
Arizona317,0481.23×
Michigan299,1570.9×
Virginia285,6220.93×
Tennessee231,9610.91×
Massachusetts212,7460.85×
Maryland205,8910.95×
Indiana193,3200.84×
Wisconsin183,6030.96×
Missouri170,5070.83×
Minnesota169,6980.93×
Colorado160,7730.81×
Alabama157,3280.89×
South Carolina148,8100.78×
Oregon144,6041×
Louisiana136,8230.84×
Kentucky123,8370.78×
Connecticut111,3740.88×
Oklahoma110,1020.78×
Nevada107,6130.88×
Utah105,6050.93×
Arkansas104,5421×
Iowa91,7390.88×
Kansas72,4750.73×
Mississippi63,3640.61×
Hawaii56,0331.03×
New Hampshire55,4161.11×
Idaho55,2060.87×
Nebraska54,2650.85×
New Mexico53,9810.85×
South Dakota51,3331.75×
West Virginia48,5740.82×
Maine47,5371.05×
Alaska44,7441.65×
Montana39,0051.11×
North Dakota37,4861.44×
Wyoming36,2711.93×
Rhode Island35,6740.88×
Vermont35,0871.58×
Delaware34,6090.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cuteness audience
BrandAffinityCategory
Horoscope13.08×Health
Planet Fitness3.92×Sports
Pet insurance13.78×Pets & Animals
Diaper bag5.26×Kids & Family
ModCloth15.76×Fashion & Accessoires
Hobby Lobby2.51×Home & Garden
Whole grain9.24×Food & Beverages
Otaku4.44×Literature
Funimation6.87×Movies & TV
Bass guitar2.95×Music & Radio
Prepackaged meal8.63×Food & Beverages
Luxury Bags11.16×Fashion & Accessoires
Blended whiskey6.43×Food & Beverages
Roulette7.53×Games
Björk10.77×Music & Radio
Musical instrument2.14×Music & Radio
Clarinet4.61×Music & Radio
Hiking trails4.7×Sports
Day trading5.84×Business & Career
Golf Channel2.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cuteness audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Risk AppetiteTHRILL1.34
IndividualismJOY1.28
Social Media UsageJOY1.21
Price SensitivityPREMIUM1.21
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Cuteness
CountryShare
China23.5%
Japan18.1%
United States14.3%

See Cuteness audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Cuteness have in United States?

Cuteness has an estimated audience of 12,668,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Cuteness fans?

63.7% of Cuteness fans are female, 36.3% are male, with an average age of 29.0 years.

Which brands do Cuteness fans like most?

Cuteness fans show strongest brand affinity for Horoscope (13.08×), Planet Fitness (3.92×), and Pet insurance (13.78×) over the country average.

Where do Cuteness fans live in United States?

Cuteness fans in United States are most concentrated in California (reach 1,823,973), Texas (reach 1,187,484), and Florida (reach 845,989). These three regions account for the largest share of the active audience.

What other brands do Cuteness fans also like?

Beyond Cuteness itself, the audience over-indexes on Planet Fitness (3.92×), Pet insurance (13.78×), Diaper bag (5.26×), and ModCloth (15.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuteness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.