Rascasse Audience Intelligence

Cuteness Audience in United States

A data profile of the people who buy, follow and care about Cuteness in United States — modelled from more than twelve digital signal sources. Cuteness has an estimated audience of 12,668,666 people in United States.

#7among Beauty in United States#1880among Topic in United States#75in Beauty & Wellness

The average Cuteness fan in United States is 29.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Otaku, Musical instrument, Bass guitar, with strongest over-indexing on Otaku (5.26× the country average).

Demographically, the Cuteness audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Individualism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cuteness fan in United States is more female, around 29.0 years old, with strong Individualism tendencies and a notable affinity for Otaku.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cuteness profile in United States.

Audience size
12.7M
in United States
Gender
63.7%♀
36.3% male
Age
29.0
average years
Country rank
#2821
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cuteness fans

63.7% are female, 36.3% are male, average age 29.0.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Cuteness audience in United States
MetricValue
Female63.7%
Male36.3%
Average age29.0
Estimated audience size12,668,666
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Cuteness audience in United States
Age bracketShare%
16-1953%
20-2920%
30-3910%
40-499%
50+8%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Cuteness audience comes from United States.

Worldwide audience distribution share by country for Cuteness
CountryShare
China23.5%
Japan18.1%
United States14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cuteness audience in United States is strongest.

Fig. 05

Top regions by affinity

Cuteness fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~90K1.69×
02Texas~1.5M1.50×
03California~2M1.43×
04Kentucky~200K1.27×
05New Jersey~400K1.23×
06Alabama~200K1.19×
07North Carolina~400K1.18×
08Indiana~300K1.17×
09South Carolina~200K1.17×
10Louisiana~200K1.15×
11Oklahoma~200K1.15×
12Georgia~400K1.14×
13Illinois~500K1.13×
14New Mexico~70K1.13×
15Virginia~300K1.12×
16Arizona~300K1.10×
17Alaska~30K1.10×
18Nevada~100K1.08×
19Arkansas~100K1.07×
20Pennsylvania~400K1.05×
21Missouri~200K1.05×
22Washington~300K1.04×
23Mississippi~100K1.02×
24New York~700K1.00×
25South Dakota~30K1.00×
26Ohio~400K0.98×
27Oregon~100K0.98×
28Utah~100K0.96×
29Kansas~100K0.96×
30Michigan~300K0.95×
31Nebraska~60K0.95×
32Connecticut~100K0.92×
33West Virginia~50K0.92×
34Rhode Island~40K0.92×
35Maryland~200K0.91×
36Wisconsin~200K0.90×
37Colorado~200K0.89×
38Idaho~60K0.88×
39Minnesota~200K0.86×
40Tennessee~200K0.85×
41Delaware~30K0.85×
42North Dakota~20K0.85×
43Massachusetts~200K0.84×
44Florida~700K0.83×
45Iowa~80K0.80×
46Vermont~20K0.75×
47Montana~30K0.74×
48New Hampshire~40K0.72×
49Maine~30K0.72×
50Washington, District of Columbia~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Cuteness, United States
0.53×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuteness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuteness audience
#·InterestCategoryAffinity×
01FunimationMovies & TV6.36×
02OtakuLiterature5.26×
03Final FantasyGames5.11×
04CostumeFashion & Accessoires4.55×
05ClarinetMusic & Radio3.96×
06CelloMusic & Radio3.92×
07One PieceMovies & TV3.60×
08Tabletop gameGames3.57×
09Spirit HalloweenKids & Family3.53×
10ViolinMusic & Radio3.52×
11Acoustic guitarMusic & Radio3.16×
12PianoMusic & Radio3.12×
13Bass guitarMusic & Radio3.10×
14Electric guitarMusic & Radio3.03×
15MetaphysicsBusiness & Career2.96×
16Anime conventionLiterature2.83×
17Musical instrumentMusic & Radio2.68×
18CrystalFashion & Accessoires2.65×
19Planet FitnessSports1.83×
20RedditInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuteness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cuteness audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.40×
Price SensitivityPREMIUM1.29×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cuteness audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.82×
Risk AppetiteTHRILL0.87×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cuteness have in United States?

Cuteness has an estimated audience of 12,668,666 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cuteness fans?

63.7% of Cuteness fans are female, 36.3% are male, with an average age of 29.0 years.

03

Which brands do Cuteness fans like most?

Cuteness fans show strongest brand affinity for Otaku (5.26×), Musical instrument (2.68×), and Bass guitar (3.1×) over the country average.

04

Where do Cuteness fans live in United States?

Cuteness fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Cuteness fans also like?

Beyond Cuteness itself, the audience over-indexes on Musical instrument (2.68×), Bass guitar (3.1×), Electric guitar (3.03×), and Costume (4.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in United States

See Cuteness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuteness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →