Rifle Paper Co. Audience in United States
Rifle Paper Co. has an estimated audience of 620,388 people in United States. 79.6% are female, 20.4% are male, average age 25.1. Top regions: California, Florida, Texas. Top brand affinities: F(x) (band), OtterBox, Belkin, Korean hip hop, Coach.
The average Rifle Paper Co. fan in United States is 25.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include F(x) (band), OtterBox, Belkin, with strongest over-indexing on F(x) (band) (29.67× the country average). Demographically, the Rifle Paper Co. audience skews more female with an average age of 25.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Rifle Paper Co. fans
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 25.1 |
| Estimated audience size | 620,388 |
Audience persona
The typical Rifle Paper Co. fan in United States is more female, around 25.1 years old, with strong Luxury Orientation tendencies and a notable affinity for F(x) (band).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 65,095 | 0.95× |
| Florida | 55,821 | 1.33× |
| Texas | 44,941 | 0.84× |
| New York | 33,918 | 0.98× |
| North Carolina | 23,304 | 1.25× |
| Georgia | 21,538 | 1.13× |
| Illinois | 20,993 | 1.02× |
| Pennsylvania | 20,531 | 0.98× |
| Virginia | 20,382 | 1.35× |
| Ohio | 19,189 | 1× |
| Massachusetts | 17,176 | 1.41× |
| Tennessee | 16,592 | 1.33× |
| Michigan | 15,403 | 0.95× |
| Washington | 14,111 | 1.13× |
| New Jersey | 12,678 | 0.8× |
| South Carolina | 11,207 | 1.2× |
| Minnesota | 11,048 | 1.24× |
| Maryland | 10,444 | 0.98× |
| Colorado | 10,385 | 1.06× |
| Missouri | 9,174 | 0.92× |
| Indiana | 9,144 | 0.81× |
| Kentucky | 8,849 | 1.14× |
| Alabama | 8,708 | 1× |
| Utah | 8,105 | 1.46× |
| Wisconsin | 8,023 | 0.86× |
| Oregon | 7,985 | 1.12× |
| Louisiana | 7,361 | 0.92× |
| Oklahoma | 6,893 | 1× |
| Connecticut | 6,883 | 1.11× |
| Arizona | 6,448 | 0.51× |
| Arkansas | 4,597 | 0.9× |
| Kansas | 4,406 | 0.9× |
| Mississippi | 4,398 | 0.86× |
| Iowa | 4,245 | 0.83× |
| Maine | 3,623 | 1.63× |
| New Hampshire | 3,227 | 1.32× |
| Washington, District of Columbia | 3,004 | 1.61× |
| Idaho | 2,761 | 0.89× |
| Nebraska | 2,528 | 0.81× |
| Nevada | 2,506 | 0.42× |
| Vermont | 1,839 | 1.69× |
| Hawaii | 1,759 | 0.66× |
| Rhode Island | 1,756 | 0.89× |
| Montana | 1,672 | 0.97× |
| West Virginia | 1,566 | 0.54× |
| New Mexico | 1,371 | 0.44× |
| Delaware | 1,370 | 0.8× |
| North Dakota | 1,071 | 0.84× |
| Alaska | 924 | 0.7× |
| South Dakota | 917 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| F(x) (band) | 29.67× | Music & Radio |
| OtterBox | 27.02× | Technology & Electronics |
| Belkin | 33.91× | Technology & Electronics |
| Korean hip hop | 8.56× | Music & Radio |
| Coach | 8.73× | Fashion & Accessoires |
| BTS | 13.58× | Music & Radio |
| Kim Soo-hyun | 28.17× | Movies & TV |
| Music | 2.46× | Business & Career |
| Sports | 2.44× | Sports |
| Labubu | 8.6× | Kids & Family |
| Food and drink | 2.37× | Food & Beverages |
| Mobile phone accessories | 15.65× | Technology & Electronics |
| Reading | 2.49× | Literature |
| Electronic music | 3.65× | Music & Radio |
| Rhythm and blues music | 3.39× | Music & Radio |
| Park Bo-gum | 24.11× | Movies & TV |
| Entertainment | 2.47× | Movies & TV |
| KPop Demon Hunters | 4.29× | Movies & TV |
| Live events | 2.41× | Music & Radio |
| LifeProof | 30.86× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.83 |
| Sustainability | BALANCE | 3.69 |
| Design Affinity | PREMIUM | 2.98 |
| DIY Mentality | THRILL | 2.24 |
| Creativity | OPEN | 1.8 |
| Travelling | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.5% |
| Israel | 0.7% |
| Finland | 0.6% |
See Rifle Paper Co. audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Rifle Paper Co. have in United States?
Rifle Paper Co. has an estimated audience of 620,388 people in United States, concentrated in California and Florida.
What is the gender split and age of Rifle Paper Co. fans?
79.6% of Rifle Paper Co. fans are female, 20.4% are male, with an average age of 25.1 years.
Which brands do Rifle Paper Co. fans like most?
Rifle Paper Co. fans show strongest brand affinity for F(x) (band) (29.67×), OtterBox (27.02×), and Belkin (33.91×) over the country average.
Where do Rifle Paper Co. fans live in United States?
Rifle Paper Co. fans in United States are most concentrated in California (reach 65,095), Florida (reach 55,821), and Texas (reach 44,941). These three regions account for the largest share of the active audience.
What other brands do Rifle Paper Co. fans also like?
Beyond Rifle Paper Co. itself, the audience over-indexes on OtterBox (27.02×), Belkin (33.91×), Korean hip hop (8.56×), and Coach (8.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rifle Paper Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.