Rascasse Audience Intelligence

Rifle Paper Co. Target Market in United States

A data profile of the people who buy, follow and care about Rifle Paper Co. in United States — modelled from more than twelve digital signal sources. Rifle Paper Co. has an estimated audience of 622,593 people in United States.

#3310among Brand in United States#1360in Home & Garden

The average Rifle Paper Co. fan in United States is 25.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include F(x) (band), OtterBox, Belkin, with strongest over-indexing on F(x) (band) (29.67× the country average).

Demographically, the Rifle Paper Co. audience skews more female with an average age of 25.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rifle Paper Co. fan in United States is more female, around 25.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for F(x) (band).

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rifle Paper Co. profile in United States.

Audience size
623K
in United States
Gender
79.6%♀
20.4% male
Age
25.1
average years
Country rank
#32090
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rifle Paper Co.

79.6% are female, 20.4% are male, average age 25.1.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Rifle Paper Co. audience in United States
MetricValue
Female79.6%
Male20.4%
Average age25.1
Estimated audience size622,593
Fig. 03

Age distribution

Ø 25.1
average years
Age distribution of the Rifle Paper Co. audience in United States
Age bracketShare%
16-1966%
20-2918%
30-398%
40-495%
50+3%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Rifle Paper Co. audience comes from United States.

Worldwide audience distribution share by country for Rifle Paper Co.
CountryShare
United States96.5%
Israel0.7%
Finland0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rifle Paper Co. audience in United States is strongest.

Fig. 05

Top regions by affinity

Rifle Paper Co. customers by region in United States
#RegionReachAffinity×
01Maine~3K1.38×
02Vermont~2K1.38×
03Utah~7K1.35×
04Washington, District of Columbia~2K1.34×
05Massachusetts~20K1.33×
06Tennessee~20K1.26×
07Virginia~20K1.23×
08North Carolina~20K1.21×
09New Hampshire~3K1.19×
10South Carolina~10K1.18×
11Florida~50K1.17×
12Minnesota~10K1.16×
13Georgia~20K1.09×
14Connecticut~7K1.08×
15Washington~10K1.06×
16Colorado~10K1.06×
17Oregon~8K1.06×
18Kentucky~8K1.05×
19Alabama~9K1.04×
20Montana~2K1.03×
21Rhode Island~2K1.02×
22Oklahoma~7K1.01×
23Arkansas~5K1.00×
24Idaho~3K1.00×
25Ohio~20K0.99×
26Illinois~20K0.97×
27Michigan~20K0.97×
28North Dakota~1K0.96×
29Maryland~10K0.95×
30Kansas~5K0.95×
31Alaska~1K0.95×
32Pennsylvania~20K0.94×
33Louisiana~8K0.94×
34Nebraska~3K0.94×
35Missouri~9K0.93×
36Wisconsin~9K0.93×
37Iowa~5K0.93×
38Delaware~2K0.93×
39New York~30K0.92×
40Mississippi~5K0.92×
41South Dakota~1K0.92×
42California~60K0.88×
43West Virginia~3K0.88×
44Hawaii~2K0.87×
45Indiana~10K0.86×
46Texas~40K0.84×
47New Mexico~3K0.82×
48New Jersey~10K0.81×
49Nevada~4K0.72×
50Arizona~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Rifle Paper Co., United States
0.67×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rifle Paper Co. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rifle Paper Co. audience
#·InterestCategoryAffinity×
01BelkinTechnology & Electronics33.91×
02F(x) (band)Music & Radio29.67×
03Kim Soo-hyunMovies & TV28.17×
04OtterBoxTechnology & Electronics27.02×
05Miss AMusic & Radio20.60×
06Mobile phone accessoriesTechnology & Electronics15.65×
07BTSMusic & Radio13.58×
08Princess PollyFashion & Accessoires9.77×
09CoachFashion & Accessoires8.73×
10Korean hip hopMusic & Radio8.56×
11KPop Demon HuntersMovies & TV4.29×
12Electronic musicMusic & Radio3.65×
13Drama moviesMovies & TV3.52×
14Rhythm and blues musicMusic & Radio3.39×
15ReadingLiterature2.49×
16EntertainmentMovies & TV2.47×
17MusicBusiness & Career2.46×
18SportsSports2.44×
19Live eventsMusic & Radio2.41×
20Food and drinkFood & Beverages2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rifle Paper Co. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rifle Paper Co. audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.41×
SustainabilityBALANCE2.20×
Design AffinityPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rifle Paper Co. audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.40×
Family OrientationCONSERVATISM0.50×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rifle Paper Co.'s target market in United States?

Rifle Paper Co.'s target market in United States covers an estimated 622,593 people, concentrated in California and Florida.

02

What is the gender split and age of Rifle Paper Co. customers?

79.6% of the Rifle Paper Co. audience are female, 20.4% are male, with an average age of 25.1 years.

03

Which brands do Rifle Paper Co. fans like most?

Rifle Paper Co. fans show strongest brand affinity for F(x) (band) (29.67×), OtterBox (27.02×), and Belkin (33.91×) over the country average.

04

Where do Rifle Paper Co. fans live in United States?

Rifle Paper Co. fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Rifle Paper Co. fans also like?

Beyond Rifle Paper Co. itself, the audience over-indexes on OtterBox (27.02×), Belkin (33.91×), BTS (13.58×), and Korean hip hop (8.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rifle Paper Co. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rifle Paper Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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