End of Watch Audience in United States

End of Watch logo

End of Watch has an estimated audience of 1,630,810 people in United States. 28.3% are female, 71.7% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Heat (1995 film), Magic City (TV series), Captain Phillips (film), Peacemaker, Nikolaj Coster-Waldau.

The average End of Watch fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Heat (1995 film), Magic City (TV series), Captain Phillips (film), with strongest over-indexing on Heat (1995 film) (62.37× the country average). Demographically, the End of Watch audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of End of Watch fans

Demographic split for End of Watch audience in United States
MetricValue
Female28.3%
Male71.7%
Average age42.4
Estimated audience size1,630,810

Audience persona

The typical End of Watch fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Heat (1995 film).

Top regions in United States

Top regions ranked by reach for End of Watch in United States
RegionReachAffinity
California377,5142.11×
Texas228,6281.63×
Florida93,6110.85×
New York72,9960.8×
Illinois62,8611.16×
Arizona52,5931.58×
North Carolina46,1160.94×
Georgia42,4540.85×
Pennsylvania41,6690.76×
Ohio40,4910.81×
Washington37,4321.14×
Michigan37,4080.88×
Colorado35,5061.38×
Virginia33,1960.84×
New Jersey32,6860.79×
Indiana29,2540.98×
Tennessee28,3980.87×
Nevada26,5121.68×
Massachusetts24,7420.77×
Missouri23,7620.9×
Oklahoma22,8121.26×
Oregon22,7671.22×
Wisconsin21,0560.86×
Maryland19,8180.71×
South Carolina19,5860.8×
Minnesota19,2430.82×
Utah18,1761.24×
Kentucky17,8190.87×
New Mexico17,2162.11×
Louisiana16,7940.8×
Kansas14,6331.14×
Alabama13,6070.6×
Connecticut13,5310.83×
Arkansas12,8840.96×
Iowa12,8670.96×
Idaho10,9101.33×
Mississippi9,1830.68×
Nebraska8,5801.05×
Hawaii6,6370.95×
West Virginia6,0260.79×
Montana5,1141.13×
New Hampshire4,8720.76×
Rhode Island4,0810.79×
Maine3,9430.68×
South Dakota3,9081.04×
Alaska3,2620.93×
North Dakota3,2540.97×
Delaware3,2020.71×
Washington, District of Columbia3,1940.65×
Wyoming2,5711.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for End of Watch audience
BrandAffinityCategory
Heat (1995 film)62.37×Movies & TV
Magic City (TV series)190.49×Movies & TV
Captain Phillips (film)137.89×Movies & TV
Peacemaker17.52×Movies & TV
Nikolaj Coster-Waldau134.28×Movies & TV
Seven (1995 film)63.54×Movies & TV
Alexander Skarsgård51.81×Movies & TV
Taken (TV miniseries)102.22×Movies & TV
The Grey (film)141.26×Movies & TV
Contraband (2012 film)178.86×Movies & TV
Gerard Butler40.48×Movies & TV
True Grit (2010 film)81.39×Movies & TV
Training Day52.81×Movies & TV
Katheryn Winnick58.78×Movies & TV
Warrior (2011 film)33.74×Movies & TV
American Gangster (film)54.01×Movies & TV
The Town (2010 film)49.03×Movies & TV
Southland (TV series)123.33×Movies & TV
True Detective11.77×Movies & TV
Superman4.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by End of Watch audience
TraitClusterScore
PatriotismCONSERVATISM13.64
SpiritualityBALANCE1.67
Need for SecurityCONSERVATISM1.64
Risk AppetiteTHRILL1.31
ExtroversionTHRILL1.26
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for End of Watch
CountryShare
United States46.8%
Brazil4.8%
Germany4.5%

See End of Watch audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does End of Watch have in United States?

End of Watch has an estimated audience of 1,630,810 people in United States, concentrated in California and Texas.

What is the gender split and age of End of Watch fans?

28.3% of End of Watch fans are female, 71.7% are male, with an average age of 42.4 years.

Which brands do End of Watch fans like most?

End of Watch fans show strongest brand affinity for Heat (1995 film) (62.37×), Magic City (TV series) (190.49×), and Captain Phillips (film) (137.89×) over the country average.

Where do End of Watch fans live in United States?

End of Watch fans in United States are most concentrated in California (reach 377,514), Texas (reach 228,628), and Florida (reach 93,611). These three regions account for the largest share of the active audience.

What other brands do End of Watch fans also like?

Beyond End of Watch itself, the audience over-indexes on Magic City (TV series) (190.49×), Captain Phillips (film) (137.89×), Peacemaker (17.52×), and Nikolaj Coster-Waldau (134.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for End of Watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.