A data profile of the people who buy, follow and care about End of Watch in United States — modelled from more than twelve digital signal sources. End of Watch has an estimated audience of 1,540,769 people in United States.
The average End of Watch fan in United States is 42.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Heat (1995 film), Magic City (TV series), Nikolaj Coster-Waldau, with strongest over-indexing on Heat (1995 film) (62.37× the country average).
Demographically, the End of Watch audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical End of Watch fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Heat (1995 film).
The key figures that characterise the End of Watch profile in United States.
28.3% are female, 71.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 42.4 |
| Estimated audience size | 1,540,769 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 26% | |
| 40-49 | 27% | |
| 50+ | 21% |
Where the End of Watch audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~20K | 2.08× | |
| 02 | California | ~400K | 1.98× | |
| 03 | Arizona | ~50K | 1.64× | |
| 04 | Nevada | ~30K | 1.59× | |
| 05 | Texas | ~200K | 1.51× | |
| 06 | Idaho | ~10K | 1.34× | |
| 07 | Colorado | ~30K | 1.31× | |
| 08 | Oklahoma | ~20K | 1.22× | |
| 09 | Utah | ~20K | 1.20× | |
| 10 | Oregon | ~20K | 1.17× | |
| 11 | Montana | ~5K | 1.16× | |
| 12 | Kansas | ~10K | 1.15× | |
| 13 | Wyoming | ~3K | 1.12× | |
| 14 | South Dakota | ~4K | 1.10× | |
| 15 | Washington | ~40K | 1.09× | |
| 16 | North Dakota | ~4K | 1.09× | |
| 17 | Illinois | ~60K | 1.08× | |
| 18 | Nebraska | ~9K | 1.07× | |
| 19 | Alaska | ~4K | 1.06× | |
| 20 | Arkansas | ~10K | 0.98× | |
| 21 | Iowa | ~10K | 0.97× | |
| 22 | Indiana | ~30K | 0.95× | |
| 23 | Hawaii | ~7K | 0.94× | |
| 24 | North Carolina | ~40K | 0.90× | |
| 25 | Missouri | ~20K | 0.89× | |
| 26 | Kentucky | ~20K | 0.88× | |
| 27 | Wisconsin | ~20K | 0.87× | |
| 28 | West Virginia | ~7K | 0.87× | |
| 29 | Michigan | ~40K | 0.85× | |
| 30 | Tennessee | ~30K | 0.85× | |
| 31 | Minnesota | ~20K | 0.83× | |
| 32 | Rhode Island | ~4K | 0.83× | |
| 33 | Connecticut | ~10K | 0.82× | |
| 34 | Florida | ~90K | 0.81× | |
| 35 | Ohio | ~40K | 0.81× | |
| 36 | Virginia | ~30K | 0.81× | |
| 37 | Georgia | ~40K | 0.80× | |
| 38 | Delaware | ~4K | 0.80× | |
| 39 | South Carolina | ~20K | 0.79× | |
| 40 | New Hampshire | ~5K | 0.79× | |
| 41 | Louisiana | ~20K | 0.78× | |
| 42 | Massachusetts | ~20K | 0.76× | |
| 43 | New York | ~70K | 0.75× | |
| 44 | Pennsylvania | ~40K | 0.75× | |
| 45 | New Jersey | ~30K | 0.75× | |
| 46 | Mississippi | ~10K | 0.75× | |
| 47 | Maine | ~4K | 0.72× | |
| 48 | Alabama | ~20K | 0.71× | |
| 49 | Maryland | ~20K | 0.69× | |
| 50 | Washington, District of Columbia | ~3K | 0.67× |
The strongest cross-interests of the End of Watch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magic City (TV series) | Movies & TV | 190.49× | ||
| 02 | Contraband (2012 film) | Movies & TV | 178.86× | ||
| 03 | The Grey (film) | Movies & TV | 141.26× | ||
| 04 | Captain Phillips (film) | Movies & TV | 137.89× | ||
| 05 | Nikolaj Coster-Waldau | Movies & TV | 134.28× | ||
| 06 | Southland (TV series) | Movies & TV | 123.33× | ||
| 07 | Taken (TV miniseries) | Movies & TV | 102.22× | ||
| 08 | True Grit (2010 film) | Movies & TV | 81.39× | ||
| 09 | Seven (1995 film) | Movies & TV | 63.54× | ||
| 10 | Heat (1995 film) | Movies & TV | 62.37× | ||
| 11 | Katheryn Winnick | Movies & TV | 58.78× | ||
| 12 | American Gangster (film) | Movies & TV | 54.01× | ||
| 13 | Training Day | Movies & TV | 52.81× | ||
| 14 | The Punisher (2004 film) | Movies & TV | 52.08× | ||
| 15 | Alexander Skarsgård | Movies & TV | 51.81× | ||
| 16 | The Town (2010 film) | Movies & TV | 49.03× | ||
| 17 | Gerard Butler | Movies & TV | 40.48× | ||
| 18 | Warrior (2011 film) | Movies & TV | 33.74× | ||
| 19 | Peacemaker | Movies & TV | 17.52× | ||
| 20 | True Detective | Movies & TV | 11.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.90× | |
| Extroversion | THRILL | 1.82× | |
| Risk Appetite | THRILL | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.02× | |
| Luxury Orientation | PREMIUM | 1.02× | |
| Sustainability | BALANCE | 1.08× |
End of Watch has an estimated audience of 1,540,769 people in United States, concentrated in California and Texas.
28.3% of End of Watch fans are female, 71.7% are male, with an average age of 42.4 years.
End of Watch fans show strongest brand affinity for Heat (1995 film) (62.37×), Magic City (TV series) (190.49×), and Nikolaj Coster-Waldau (134.28×) over the country average.
End of Watch fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond End of Watch itself, the audience over-indexes on Magic City (TV series) (190.49×), Nikolaj Coster-Waldau (134.28×), Peacemaker (17.52×), and Seven (1995 film) (63.54×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for End of Watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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