Rascasse Audience Intelligence

True Grit (2010 film) Audience in United States

A data profile of the people who buy, follow and care about True Grit (2010 film) in United States — modelled from more than twelve digital signal sources. True Grit (2010 film) has an estimated audience of 1,078,427 people in United States.

#1717among Movie / TV Show / Series in United States#4037in Movies & TV

The average True Grit (2010 film) fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gangs of New York, Christopher Walken, End of Watch, with strongest over-indexing on Gangs of New York (117.58× the country average).

Demographically, the True Grit (2010 film) audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical True Grit (2010 film) fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Gangs of New York.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True Grit (2010 film) profile in United States.

Audience size
1.1M
in United States
Gender
51.0%♀
49.0% male
Age
39.8
average years
Country rank
#22522
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of True Grit (2010 film) viewers

51.0% are female, 49.0% are male, average age 39.8.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for True Grit (2010 film) audience in United States
MetricValue
Female51.0%
Male49.0%
Average age39.8
Estimated audience size1,078,427
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the True Grit (2010 film) audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3914%
40-4919%
50+27%
Fig. 04

Worldwide distribution

46.3%

of the worldwide True Grit (2010 film) audience comes from United States.

Worldwide audience distribution share by country for True Grit (2010 film)
CountryShare
United States46.3%
Germany6.1%
Australia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True Grit (2010 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

True Grit (2010 film) fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K1.82×
02Wyoming~3K1.75×
03Montana~5K1.49×
04Idaho~8K1.40×
05Utah~10K1.39×
06Oklahoma~20K1.37×
07Colorado~20K1.32×
08Alaska~3K1.26×
09Oregon~20K1.24×
10Kansas~10K1.18×
11New Mexico~7K1.18×
12Missouri~20K1.16×
13South Dakota~3K1.10×
14Arizona~30K1.09×
15Nebraska~6K1.09×
16Alabama~20K1.08×
17Iowa~10K1.08×
18Mississippi~10K1.06×
19Washington~20K1.05×
20Tennessee~20K1.04×
21Kentucky~20K1.04×
22West Virginia~6K1.04×
23North Dakota~2K1.02×
24Minnesota~20K1.01×
25Wisconsin~20K1.00×
26Maine~4K1.00×
27New Hampshire~4K0.88×
28Indiana~20K0.87×
29Maryland~20K0.87×
30Ohio~30K0.85×
31Texas~80K0.84×
32Illinois~30K0.84×
33Michigan~30K0.84×
34North Carolina~30K0.83×
35California~100K0.82×
36Virginia~20K0.81×
37New York~50K0.79×
38Massachusetts~20K0.79×
39Louisiana~10K0.79×
40Washington, District of Columbia~3K0.78×
41South Carolina~10K0.77×
42Pennsylvania~30K0.76×
43Georgia~30K0.75×
44Nevada~9K0.75×
45Rhode Island~3K0.73×
46Connecticut~8K0.72×
47Florida~50K0.69×
48Delaware~2K0.69×
49Hawaii~3K0.68×
50New Jersey~20K0.58×
Fig. 06

Affinity by region

Affinity by region — True Grit (2010 film), United States
0.58×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True Grit (2010 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True Grit (2010 film) audience
#·InterestCategoryAffinity×
01Gangs of New YorkMovies & TV117.58×
02End of WatchMovies & TV81.39×
03WaterworldMovies & TV57.43×
04Christopher WalkenMovies & TV55.11×
05Felicity JonesMovies & TV52.72×
06Last.fmMusic & Radio50.14×
07Requiem for a DreamMovies & TV46.40×
08Patricia ArquetteMovies & TV42.69×
09Hell on Wheels (TV series)Movies & TV38.06×
10Silver Linings PlaybookMovies & TV37.27×
11Dead Poets SocietyMovies & TV33.26×
12American Beauty (1999 film)Movies & TV30.92×
13Alan TuringPolitics & Society28.52×
14Andrew LincolnMovies & TV24.84×
15Sam ElliottMovies & TV24.58×
16Anjelica HustonMovies & TV20.82×
17Olivia MunnMovies & TV19.55×
18Paul NewmanMovies & TV18.24×
19Bob OdenkirkMovies & TV17.63×
20Diane KeatonMovies & TV11.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True Grit (2010 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True Grit (2010 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Convenience OrientationPREMIUM1.62×
Urban LifestyleOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True Grit (2010 film) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.67×
Pet OwnershipJOY0.75×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does True Grit (2010 film) have in United States?

True Grit (2010 film) has an estimated audience of 1,078,427 people in United States, concentrated in California and Texas.

02

What is the gender split and age of True Grit (2010 film) viewers?

51.0% of True Grit (2010 film) fans are female, 49.0% are male, with an average age of 39.8 years.

03

Which brands do True Grit (2010 film) fans like most?

True Grit (2010 film) fans show strongest brand affinity for Gangs of New York (117.58×), Christopher Walken (55.11×), and End of Watch (81.39×) over the country average.

04

Where do True Grit (2010 film) fans live in United States?

True Grit (2010 film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do True Grit (2010 film) fans also like?

Beyond True Grit (2010 film) itself, the audience over-indexes on Christopher Walken (55.11×), End of Watch (81.39×), Sam Elliott (24.58×), and Patricia Arquette (42.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for True Grit (2010 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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