True Grit (2010 film) Audience in United States

True Grit (2010 film) logo

True Grit (2010 film) has an estimated audience of 1,171,563 people in United States. 51.0% are female, 49.0% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Governor of Michigan, Cryptic crossword, Edelbrock, Home construction, Grinch.

The average True Grit (2010 film) fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Governor of Michigan, Cryptic crossword, Edelbrock, with strongest over-indexing on Governor of Michigan (24.76× the country average). Demographically, the True Grit (2010 film) audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of True Grit (2010 film) fans

Demographic split for True Grit (2010 film) audience in United States
MetricValue
Female51.0%
Male49.0%
Average age39.8
Estimated audience size1,171,563

Audience persona

The typical True Grit (2010 film) fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for True Grit (2010 film) in United States
RegionReachAffinity
California111,8100.87×
Texas93,1010.92×
New York57,0890.87×
Florida56,6600.71×
Illinois34,7290.89×
Ohio31,8540.88×
Pennsylvania30,9030.78×
North Carolina30,8700.88×
Georgia28,6440.79×
Michigan27,2130.89×
Arizona26,7541.12×
Tennessee25,3181.08×
Washington25,2031.07×
Colorado25,0611.36×
Virginia23,7610.83×
Missouri22,9271.21×
Indiana19,4690.91×
Oklahoma18,4101.42×
Massachusetts18,2020.79×
Alabama17,8661.09×
New Jersey17,7630.6×
Wisconsin17,6461×
Maryland17,6100.87×
Arkansas17,4231.81×
Minnesota17,3041.03×
Oregon16,5331.23×
Kentucky15,6321.06×
South Carolina14,4940.82×
Utah14,4601.38×
Louisiana12,3190.82×
Kansas11,4461.24×
Iowa10,4931.09×
Mississippi10,1921.06×
Nevada8,6350.76×
Connecticut8,2690.7×
Idaho7,8151.33×
New Mexico6,7541.15×
Nebraska6,4611.1×
West Virginia5,2750.97×
Montana4,8021.48×
Maine3,9670.95×
New Hampshire3,8040.82×
Hawaii3,3020.66×
Alaska2,9561.18×
Wyoming2,8601.65×
South Dakota2,8001.03×
Washington, District of Columbia2,7090.77×
Rhode Island2,5180.68×
North Dakota2,3130.96×
Vermont1,9160.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for True Grit (2010 film) audience
BrandAffinityCategory
Governor of Michigan24.76×Politics & Society
Cryptic crossword21.32×Technology & Electronics
Edelbrock17.29×Cars & Mobility
Home construction1.77×Home & Garden
Grinch4.93×Movies & TV
Elsword16.86×Games
Calella81.24×Travel & Leisure
Vocal harmony4.51×Music & Radio
Nebraska Cornhuskers football3.51×Sports
Kildare39.37×Travel & Leisure
Jesse Plemons3×Movies & TV
Hocus Pocus3.96×Movies & TV
Wok5.29×Food & Beverages
Google Photos1.93×Technology & Electronics
Personalised Gifts3.16×Home & Garden
Nipsey Hussle3.94×Music & Radio
Kansas1.66×Travel & Leisure
Hang Seng Index8.04×Business & Career
Charlamagne Tha God5.66×Movies & TV
Nebraska Cornhuskers4.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by True Grit (2010 film) audience
TraitClusterScore
PatriotismCONSERVATISM1.68
ExtroversionTHRILL1.53
Urban LifestyleOPEN1.42
TraditionCONSERVATISM1.41
Need for SecurityCONSERVATISM1.4
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for True Grit (2010 film)
CountryShare
United States48.7%
Germany6.0%
Australia4.8%

See True Grit (2010 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does True Grit (2010 film) have in United States?

True Grit (2010 film) has an estimated audience of 1,171,563 people in United States, concentrated in California and Texas.

What is the gender split and age of True Grit (2010 film) fans?

51.0% of True Grit (2010 film) fans are female, 49.0% are male, with an average age of 39.8 years.

Which brands do True Grit (2010 film) fans like most?

True Grit (2010 film) fans show strongest brand affinity for Governor of Michigan (24.76×), Cryptic crossword (21.32×), and Edelbrock (17.29×) over the country average.

Where do True Grit (2010 film) fans live in United States?

True Grit (2010 film) fans in United States are most concentrated in California (reach 111,810), Texas (reach 93,101), and New York (reach 57,089). These three regions account for the largest share of the active audience.

What other brands do True Grit (2010 film) fans also like?

Beyond True Grit (2010 film) itself, the audience over-indexes on Cryptic crossword (21.32×), Edelbrock (17.29×), Home construction (1.77×), and Grinch (4.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for True Grit (2010 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.