Southland (TV series) Audience in United States

Southland (TV series) has an estimated audience of 281,551 people in United States. 52.8% are female, 47.2% are male, average age 31.9. Top brand affinities: Shemar Moore, End of Watch, Michelle Pfeiffer, Hell on Wheels (TV series), Nina Dobrev.

Top brand affinities include Shemar Moore, End of Watch, Michelle Pfeiffer, with strongest over-indexing on Shemar Moore (137.91× the country average). Demographically, the Southland (TV series) audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Southland (TV series) fans

Demographic split for Southland (TV series) audience in United States
MetricValue
Female52.8%
Male47.2%
Average age31.9
Estimated audience size281,551

Audience persona

The typical Southland (TV series) fan in United States is balanced, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Shemar Moore.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southland (TV series) audience
BrandAffinityCategory
Shemar Moore137.91×Movies & TV
End of Watch100.23×Movies & TV
Michelle Pfeiffer36.95×Movies & TV
Hell on Wheels (TV series)83.86×Movies & TV
Nina Dobrev41.62×Movies & TV
Simon Helberg79.63×Movies & TV
Elizabeth Olsen36.99×Movies & TV
Alexander Skarsgård35.52×Movies & TV
Ethan Hawke28.41×Movies & TV
Willem Dafoe32.41×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Diane Kruger34.8×Movies & TV
Jon Bernthal20×Movies & TV
Sam Elliott16.67×Movies & TV
Indeed.com6.48×Business & Career
Tom Hiddleston29.69×Movies & TV
The Smiths24.3×Music & Radio
Samantha Morton64.51×Movies & TV
The Departed24.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southland (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM2.55
SpiritualityBALANCE1.21
Community OrientationOPEN1.17
TraditionCONSERVATISM1.17
IndividualismJOY1.16
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Southland (TV series)
CountryShare
United States50.8%
United Kingdom8.2%
Australia5.7%

See Southland (TV series) audiences in other countries

More TV series audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Southland (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.