Rascasse Audience Intelligence

Southland (TV series) Audience in United States

A data profile of the people who buy, follow and care about Southland (TV series) in United States — modelled from more than twelve digital signal sources. Southland (TV series) has an estimated audience of 316,617 people in United States.

#889among TV series in United States#4215among Movie / TV Show / Series in United States#8535in Movies & TV

The average Southland (TV series) fan in United States is 31.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include End of Watch, Hell on Wheels (TV series), Shemar Moore, with strongest over-indexing on End of Watch (123.33× the country average).

Demographically, the Southland (TV series) audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southland (TV series) fan in United States is balanced, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for End of Watch.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southland (TV series) profile in United States.

Audience size
317K
in United States
Gender
52.8%♀
47.2% male
Age
31.9
average years
Country rank
#47014
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+109%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southland (TV series) viewers

52.8% are female, 47.2% are male, average age 31.9.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Southland (TV series) audience in United States
MetricValue
Female52.8%
Male47.2%
Average age31.9
Estimated audience size316,617
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Southland (TV series) audience in United States
Age bracketShare%
16-1946%
20-2914%
30-3915%
40-4915%
50+10%
Fig. 04

Worldwide distribution

48.9%

of the worldwide Southland (TV series) audience comes from United States.

Worldwide audience distribution share by country for Southland (TV series)
CountryShare
United States48.9%
United Kingdom8.8%
Australia8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southland (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Southland (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~6K1.28×
02California~40K1.18×
03Kentucky~4K1.18×
04Arizona~7K1.15×
05Oklahoma~4K1.12×
06West Virginia~1K1.12×
07New Hampshire~1K1.12×
08Arkansas~3K1.10×
09Maine~1K1.10×
10Michigan~8K1.07×
11Tennessee~6K1.06×
12Oregon~3K1.06×
13Idaho~1K1.05×
14Montana<1K1.05×
15Delaware<1K1.05×
16South Carolina~4K1.04×
17Rhode Island<1K1.04×
18Missouri~5K1.03×
19New Mexico~1K1.03×
20Alabama~4K1.02×
21Mississippi~2K1.02×
22North Dakota<1K1.02×
23Connecticut~3K1.01×
24Iowa~2K1.01×
25Ohio~9K1.00×
26Indiana~5K1.00×
27Kansas~2K1.00×
28Vermont<1K1.00×
29Massachusetts~5K0.99×
30Pennsylvania~9K0.97×
31Louisiana~4K0.97×
32Nevada~3K0.97×
33South Dakota<1K0.97×
34Alaska<1K0.97×
35Washington~5K0.96×
36Nebraska~1K0.96×
37Wisconsin~4K0.95×
38Illinois~9K0.94×
39Texas~20K0.92×
40North Carolina~8K0.92×
41Minnesota~4K0.92×
42New Jersey~7K0.91×
43Virginia~6K0.89×
44Georgia~8K0.88×
45Florida~20K0.86×
46Utah~2K0.84×
47Hawaii~1K0.84×
48Maryland~4K0.82×
49New York~10K0.81×
50Washington, District of Columbia<1K0.75×
Fig. 06

Affinity by region

Affinity by region — Southland (TV series), United States
0.75×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southland (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southland (TV series) audience
#·InterestCategoryAffinity×
01End of WatchMovies & TV123.33×
02Hell on Wheels (TV series)Movies & TV93.67×
03Shemar MooreMovies & TV40.43×
04Diane KrugerMovies & TV38.01×
05Simon HelbergMovies & TV24.39×
06Christoph WaltzMovies & TV20.20×
07Beverly Hills CopMovies & TV20.18×
08Jon BernthalMovies & TV20.00×
09Anna FarisMovies & TV20.00×
10Rami MalekMovies & TV20.00×
11Jeffrey Dean MorganMovies & TV20.00×
12Austin Powers (film series)Movies & TV20.00×
13Fine Wine & Good SpiritsShopping20.00×
14Nathan FillionMovies & TV15.05×
15Gordon RamseyFood & Beverages11.94×
16Alison BrieMovies & TV11.53×
17Peaky Blinders (TV series)Movies & TV8.52×
18ArrowMovies & TV8.05×
19Michelle PfeifferMovies & TV7.94×
20Sam ElliottMovies & TV7.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southland (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southland (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.65×
Convenience OrientationPREMIUM1.46×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southland (TV series) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Luxury OrientationPREMIUM0.84×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southland (TV series) have in United States?

Southland (TV series) has an estimated audience of 316,617 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Southland (TV series) viewers?

52.8% of Southland (TV series) fans are female, 47.2% are male, with an average age of 31.9 years.

03

Which brands do Southland (TV series) fans like most?

Southland (TV series) fans show strongest brand affinity for End of Watch (123.33×), Hell on Wheels (TV series) (93.67×), and Shemar Moore (40.43×) over the country average.

04

Where do Southland (TV series) fans live in United States?

Southland (TV series) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Southland (TV series) fans also like?

Beyond Southland (TV series) itself, the audience over-indexes on Hell on Wheels (TV series) (93.67×), Shemar Moore (40.43×), Diane Kruger (38.01×), and Jon Bernthal (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Southland (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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