Rascasse Audience Intelligence

Contraband (2012 film) Audience in United States

A data profile of the people who buy, follow and care about Contraband (2012 film) in United States — modelled from more than twelve digital signal sources. Contraband (2012 film) has an estimated audience of 318,958 people in United States.

#4192among Movie / TV Show / Series in United States#8503in Movies & TV

The average Contraband (2012 film) fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include From Dusk till Dawn, End of Watch, London Has Fallen, with strongest over-indexing on From Dusk till Dawn (286.89× the country average).

Demographically, the Contraband (2012 film) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Contraband (2012 film) fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for From Dusk till Dawn.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contraband (2012 film) profile in United States.

Audience size
319K
in United States
Gender
54.1%♀
45.9% male
Age
37.9
average years
Country rank
#46838
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contraband (2012 film) viewers

54.1% are female, 45.9% are male, average age 37.9.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Contraband (2012 film) audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.9
Estimated audience size318,958
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Contraband (2012 film) audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3923%
40-4923%
50+14%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Contraband (2012 film) audience comes from United States.

Worldwide audience distribution share by country for Contraband (2012 film)
CountryShare
United States37.3%
Germany8.2%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contraband (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Contraband (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~6K1.36×
02Alabama~6K1.29×
03Mississippi~3K1.21×
04California~40K1.20×
05Arizona~8K1.18×
06Alaska<1K1.13×
07South Dakota<1K1.12×
08Oklahoma~4K1.09×
09Texas~30K1.08×
10Georgia~10K1.08×
11South Carolina~5K1.07×
12Kentucky~4K1.05×
13Washington, District of Columbia~1K1.05×
14New York~20K1.04×
15Maryland~6K1.04×
16Washington~7K1.01×
17Tennessee~6K1.01×
18Massachusetts~6K1.01×
19Connecticut~3K1.01×
20Arkansas~3K1.01×
21Kansas~3K1.01×
22Illinois~10K1.00×
23North Dakota<1K1.00×
24New Jersey~8K0.99×
25Virginia~8K0.99×
26Indiana~6K0.99×
27Nebraska~2K0.99×
28North Carolina~10K0.98×
29Michigan~8K0.98×
30Nevada~3K0.98×
31New Mexico~2K0.98×
32Idaho~2K0.98×
33Missouri~5K0.97×
34Utah~3K0.97×
35Pennsylvania~10K0.96×
36West Virginia~1K0.96×
37Oregon~3K0.95×
38Iowa~3K0.95×
39Rhode Island<1K0.94×
40Florida~20K0.93×
41Ohio~9K0.93×
42Minnesota~4K0.92×
43Maine~1K0.90×
44Montana<1K0.90×
45New Hampshire~1K0.88×
46Colorado~4K0.87×
47Wisconsin~4K0.87×
48Hawaii~1K0.87×
49Delaware<1K0.87×
50Vermont<1K0.86×
Fig. 06

Affinity by region

Affinity by region — Contraband (2012 film), United States
0.86×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contraband (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contraband (2012 film) audience
#·InterestCategoryAffinity×
01From Dusk till DawnMovies & TV286.89×
02End of WatchMovies & TV178.86×
03London Has FallenMovies & TV114.97×
04HackersMovies & TV27.92×
05The EqualizerMovies & TV27.69×
06Mark WahlbergMovies & TV26.67×
07Monica BellucciMovies & TV24.12×
08Liam NeesonMovies & TV23.41×
09Michael FassbenderMovies & TV20.00×
10Oblivion (2013 film)Movies & TV20.00×
11Gina CaranoMovies & TV19.55×
12Guy RitchieMovies & TV14.90×
13Shazam (service)Music & Radio13.29×
14There Will Be BloodMovies & TV12.60×
15Chicago Fire (TV series)Movies & TV11.15×
16Web serverTechnology & Electronics5.98×
17Anne HathawayMovies & TV5.60×
18Mortgage loansBusiness & Career3.21×
19SubwayFood & Beverages2.65×
20PinterestInternet & Social Media2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contraband (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contraband (2012 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.21×
Need for SecurityCONSERVATISM3.84×
SpiritualityBALANCE1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contraband (2012 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
SustainabilityBALANCE0.66×
Pet OwnershipJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contraband (2012 film) have in United States?

Contraband (2012 film) has an estimated audience of 318,958 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Contraband (2012 film) viewers?

54.1% of Contraband (2012 film) fans are female, 45.9% are male, with an average age of 37.9 years.

03

Which brands do Contraband (2012 film) fans like most?

Contraband (2012 film) fans show strongest brand affinity for From Dusk till Dawn (286.89×), End of Watch (178.86×), and London Has Fallen (114.97×) over the country average.

04

Where do Contraband (2012 film) fans live in United States?

Contraband (2012 film) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Contraband (2012 film) fans also like?

Beyond Contraband (2012 film) itself, the audience over-indexes on End of Watch (178.86×), London Has Fallen (114.97×), Mark Wahlberg (26.67×), and Liam Neeson (23.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Contraband (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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