Contraband (2012 film) Audience in United States

Contraband (2012 film) logo

Contraband (2012 film) has an estimated audience of 321,687 people in United States. 54.1% are female, 45.9% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Maracaibo, NBC10 Philadelphia, Staycation, Google Photos, Nationality.

The average Contraband (2012 film) fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Maracaibo, NBC10 Philadelphia, Staycation, with strongest over-indexing on Maracaibo (81.73× the country average). Demographically, the Contraband (2012 film) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Contraband (2012 film) fans

Demographic split for Contraband (2012 film) audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.9
Estimated audience size321,687

Audience persona

The typical Contraband (2012 film) fan in United States is balanced, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Maracaibo.

Top regions in United States

Top regions ranked by reach for Contraband (2012 film) in United States
RegionReachAffinity
California44,8781.27×
Texas31,7431.15×
Florida20,8430.96×
New York20,5171.14×
Georgia11,4861.16×
Illinois11,1481.04×
Pennsylvania10,3990.96×
North Carolina9,6521×
Ohio9,0530.91×
Michigan8,4781.01×
New Jersey8,4221.03×
Arizona7,9111.2×
Virginia7,9101.01×
Washington6,7921.05×
Tennessee6,7241.04×
Massachusetts6,5151.03×
Maryland5,8471.06×
Indiana5,8150.99×
Alabama5,8011.29×
Louisiana5,5711.34×
Missouri4,9820.96×
South Carolina4,9081.01×
Colorado4,5510.9×
Minnesota4,3200.94×
Wisconsin4,1440.86×
Kentucky4,0301×
Oklahoma3,9471.11×
Oregon3,5740.97×
Connecticut3,3171.03×
Mississippi3,3121.25×
Nevada3,1671.02×
Utah2,8200.98×
Arkansas2,6020.98×
Iowa2,5350.96×
Kansas2,4790.98×
Idaho1,5750.98×
Nebraska1,5220.94×
New Mexico1,5180.94×
West Virginia1,3670.91×
Hawaii1,1090.8×
Washington, District of Columbia1,0481.08×
New Hampshire1,0440.82×
Maine9600.83×
Rhode Island9320.91×
South Dakota8351.12×
Montana7620.85×
Alaska7501.09×
Delaware6980.79×
North Dakota6230.94×
Vermont3930.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Contraband (2012 film) audience
BrandAffinityCategory
Maracaibo81.73×Travel & Leisure
NBC10 Philadelphia17.03×Movies & TV
Staycation5.78×Home & Garden
Google Photos3.42×Technology & Electronics
Nationality2.79×Politics & Society
Calella100.23×Travel & Leisure
Home construction1.61×Home & Garden
JDSU3.42×Business & Career
Elsword17.9×Games
Nancy Cartwright10.94×Movies & TV
Whataburger1.62×Food & Beverages
Personalised Gifts3.66×Home & Garden
Home staging4.25×Home & Garden
Hog Hunting2.67×Sports
Manicaland Province179.01×Travel & Leisure
Nebraska1.64×Travel & Leisure
Saving1.61×Business & Career
Jezebel (film)3.65×Movies & TV
Justice1.52×Politics & Society
Monogram1.98×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Contraband (2012 film) audience
TraitClusterScore
Need for SecurityCONSERVATISM4.63
PatriotismCONSERVATISM2.86
ExtroversionTHRILL1.48
SpiritualityBALANCE1.43
TraditionCONSERVATISM1.33
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Contraband (2012 film)
CountryShare
United States38.2%
Germany7.9%
India7.8%

See Contraband (2012 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Contraband (2012 film) have in United States?

Contraband (2012 film) has an estimated audience of 321,687 people in United States, concentrated in California and Texas.

What is the gender split and age of Contraband (2012 film) fans?

54.1% of Contraband (2012 film) fans are female, 45.9% are male, with an average age of 37.9 years.

Which brands do Contraband (2012 film) fans like most?

Contraband (2012 film) fans show strongest brand affinity for Maracaibo (81.73×), NBC10 Philadelphia (17.03×), and Staycation (5.78×) over the country average.

Where do Contraband (2012 film) fans live in United States?

Contraband (2012 film) fans in United States are most concentrated in California (reach 44,878), Texas (reach 31,743), and Florida (reach 20,843). These three regions account for the largest share of the active audience.

What other brands do Contraband (2012 film) fans also like?

Beyond Contraband (2012 film) itself, the audience over-indexes on NBC10 Philadelphia (17.03×), Staycation (5.78×), Google Photos (3.42×), and Nationality (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Contraband (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.